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Christine Barton (Yale Law '99) Appointed as Chair of the YCCI Advisory Board

BCG Senior Partner and Managing Director Christine Barton (Yale Law ’99) appointed as Chair of the YCCI Advisory Board.

Christine Barton

New Haven, CT — March 6, 2024— The Yale Center for Customer Insights (YCCI) is delighted to announce the appointment of Christine Barton (Yale Law ’99) as the new Chairperson of its Advisory Board, effective March 15, 2024. Christine brings a wealth of experience and expertise to this role, serving as Senior Partner and Managing Director at Boston Consulting Group.

Christine's extensive background and proven track record of leadership make her an ideal candidate to lead YCCI into its next chapter of growth. In her time at BCG, Christine has become known for her ability to understand human behavior--from consumers to influencers to executives. Her knowledge lives at the nexus of business, society, and motivations, where she helps CEOs craft strategy that is centered on growth, purpose and performance simultaneously. Her full bio is available here.

"As the world around us changes due to new technology and various societal tensions, YCCI helps corporations understand the changing consumer dynamics to drive growth,” said Ravi Dhar, Faculty Director of YCCI. “I am delighted to announce Christine Barton as our new Chairperson. Christine has held multiple roles across her 25-year tenure, bringing expertise in various industries including consumer, retail, fashion, luxury, beauty, consumer health and wellness, and private equity. As Christine has had a long-standing relationship with the Center, we look forward to her leadership to elevate our impact.”

“In the past few years YCCI has become the premier source of informed, data-driven, measured, and clear insights,” said Christine Barton, the new Board Chair for YCCI. "Today, as we grapple with tectonic advances in understanding the consumer, the YCCI stands as a foundational, academic strength in this space. It is my pleasure and honor to come back to YCCI to work together with Ravi, Jennie, Treeny, and the team on shaping and driving the next era of growth and legacy. In many ways, it is like coming home, and now I am thrilled to bring my additional experience across many industries to the table. I will always remain grateful to Jon Cummings for his long-standing commitment to YCCI and to our talented, diverse and passionate Board members who continue to push YCCI from strength to strength.”

Christine assumes this role succeeding Jon Cummings (’85 B.A.), who continues to serve on the YCCI Advisory Board. It is with a deep sense of respect and gratitude the Center recognizes Jon's invaluable contributions and unwavering commitment to the Center that have significantly shaped its trajectory over the past six years. Together, we remain dedicated to advancing knowledge and understanding in the dynamic field of consumer insights.

For more information, please contact Jennie Liu at