At YCCI, we continuously work to disseminate new knowledge from our experts to students as well as to leaders in practice.
Today’s marketing leaders are expected to utilize a deep understanding of the customer to influence decision making across many different functions, from demand planning and supply chain management to pricing and analytics. The Yale SOM integrated core curriculum provides students with both a strong foundation in marketing and brand management frameworks, as well as tools and methods for applying those concepts to complex, integrated problems. Specialized marketing electives and team-based projects provide you with the expertise you need to pursue your passion, from brand management to customer analytics to product management.
Case Study Initiative
Real-world business challenges are explored through academic case studies. Working with our corporate partners, YCCI faculty designs challenging and timely case studies that are designed to enrich classroom instruction and illustrate the value of consumer insights in business strategy.