The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Thursday, October 20, 12:00 -12:45pm ET. The series features leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights and will be open to the general public. Advance registration is required.

How can brands more deeply resonate with consumers to craft strong emotional bonds? Former Nike Chief Marketing Officer, Greg Hoffman, joins the Learning from Leaders series to share lessons and stories from his new book, Emotion by Design. Greg will draw on lessons from his three-decade career at Nike, shaping some of the world’s most recognizable campaigns, as he illustrates how creative story-telling and authentic leadership can propel forward a brand’s voice and identity.