In her inaugural event as YCCI Executive Fellow, Colleen DeCourcy will join the Colloquium on Marketing Leadership series on Thursday, October 27. Colleen, currently Chief Creative Officer at Snap, Inc. will share her experience as a trailblazer in the digital marketing realm, drawing from lessons learned during her nine years leading Wieden+Kennedy’s global network as President and CCO.
This event is open to Yale students and alumni and registration is required. This event will be held in-person and lunch will be provided.
Colleen DeCourcy is Chief Creative Officer for Snap Inc. Prior to joining Snap earlier this year, Colleen spent nine years leading Wieden+Kennedy’s global network as President and CCO. Colleen helped lead the vision for the agency's future, tasked with protecting the legacy while redefining W+K’s creative offerings in an ever-changing media landscape. Under Colleen’s tenure, W+K was named Adweek’s Global Agency of the Year for an unprecedented three years in a row, and amassed 149 Cannes Lions, a testament to her creative commitment in leadership. Colleen is this year’s recipient of the prestigious Lion of St. Mark award at the Cannes Lions International Festival of Creativity for a lifetime of service to creativity in communications.
Before W+K, Colleen founded and served as CEO and CCO at Socialistic, one of the very first social media content and design shops. Socialistic won coveted accounts such as Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and General Electric.
Prior to founding Socialistic, Colleen was the first Chief Digital Officer for TBWA Worldwide, setting the network’s global digital strategy and leading innovative branding efforts for Adidas and Pepsi. Her career has also included the roles of Chief Experience Officer at JWT New York and CCO at Organic, where she led creative on Chrysler, Jeep and Dodge. She has spent her career leading innovative companies and advocating for a more equitable industry. She’s been named one of Fast Company magazine’s Most Creative People in Business, honored with the Fearless Voices award by organization She Runs It, and in 2019 was selected as the creative leader of the decade by AdWeek magazine. Colleen's greatest accomplishment is her daughter, Emma.