Mastering Behavioral Economics with Leading Yale Scholars
This program, comprised of coursework and immersive sessions over three days, is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a Behavioral Economics framework that produces results.
Marketing and product departments spend billions to understand and influence consumers, with mixed results. This immersive Behavioral Economics course pulls from research in the behavioral sciences and psychology to better understand the often-hidden factors that really drive consumer behavior. Working shoulder-to-shoulder with marketing and insights leaders from organizations like Google, Mastercard, Novartis, P&G, IBM, Visa, PepsiCo and American Express, our team understands today’s consumer insights needs — from foundational understanding to cutting-edge tools that you can take back to the boardroom that drive growth.
Who Should Enroll
The program is crafted for executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, digital, strategy, and communications.
Learn how to drive better business results using the latest behavioral research to:
- Better frame your value proposition
- Understand conscious and unconscious choice drivers
- Design memorable customer experiences
- Redesign research practices to generate real consumer insights
- Learn how to become an effective test and learn organization