About the Event
The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Wednesday, February 16, 12:00pm-1:00pm ET. This series features leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights and will be open to the general public. Advance registration is required.
Yale School of Management Associate Professor Taly Reich will be joined by Chicago Booth’s Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing Ayelet Fishbach for a lively discussion on Ayelet’s new book, Get It Done. Ayelet will present a new framework based in behavioral science for self-motivated action and setting, and achieving goals, in a world increasingly full of distraction.
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing
Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. She has presented her research all over the world. Fishbach’s research has been published in psychology, management and marketing journals, including Psychological Review, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Psychological Science, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including WSJ, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times ‘Annual Years in Ideas.’ Fishbach has served as an Associate Editor on several journals, including Psychological Science and the Journal of Personality and Social Psychology, and she has served on the editorial board of leading journals in psychology and management. She has further served as the president of the International Social Cognition Network (ISCON) and the Society for the Study of Motivation. Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award, Career Trajectory Award, and the Fulbright Educational Foundation Award. In 2006, she received the Provost's Teaching Award from the University of Chicago. Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.
Associate Professor of Marketing
Professor Taly Reich's research interests fall at the intersection of behavioral decision theory and social psychology. Within these general domains, a great deal of her work explores issues related to the value of unintentionality in consumer choice and the unorthodox choices that people make in the face of threats to their personal identity. In exploring these issues, she strives to answer both theoretical and practical questions, with a fundamental goal of advancing basic insight in consumer psychology and shedding light on strategic actions that can subsequently be generated. Taly Reich has published articles in leading journals such as Nature, Psychological Science, the Journal of Personality and Social Psychology and the Journal of Consumer Research. Taly Reich holds a PhD in Marketing from Stanford Graduate School of Business and an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology.