Insights Blog

Explore the rise of wellness-driven beliefs behind consumer decisions where nonalcoholic options are no longer just for the sober but for those prioritizing mental and physical well-being.

Uncover the psychological nuances behind the gap between good intentions and actual follow-through when it comes to New Year's Resolutions, exploring phenomena like hyperbolic discounting and identity attachment.

Evolving consumer demands and societal shifts are reshaping the concept of brand trust. How can brands build lasting consumer trust leading to loyalty in today's ever-changing marketing landscape?

As pet retailers notice a post-pandemic dip in customers, a study out of the Yale Center for Customer Insights (YCCI) uncovers marketing and advertising strategies that could help drive up sales and services.

Explore the nuanced consumer perceptions of natural and sustainable personal care products, revealing that even ardent advocates of sustainability may have limits in their preferences.

Explore the psychology of consumer behavior to uncover what drives shoppers from impulsive purchases to thoughtful choices, shedding light on System 1's allure, shopping momentum, opportunity costs, and the importance of lasting value in consumer

On Friday, October 13th, the Yale Center for Customer Insights partnered with the Association of National Advertisers Educational Foundation to host over 150 industry professionals and students at the Growth Through Marketing Conference.

For more than 40 years, researchers have believed that giving people a choice makes them think they are more likely to achieve a positive outcome.

The Ladies’ Professional Golf Association’s first chief marketing executive spoke to students during this year’s Colloquium on Marketing Leadership, reflecting on his career in sports marketing. Here’s how it went down.

In the face of recent economic challenges, consumers still find moments to indulge in name-brand food and beverage products.