Page and Y-SIM Debut Certificate Program for Chief Communications Officers
Geared towards senior executives in PR and strategic communications, the Leadership in Multistakeholder Value Creation certificate program, is an intensive, two-and-a-half day learning experience.
How can chief communications officers (CCOs) simultaneously navigate the firm’s commitments to customers, employees, investors, society and other stakeholders? This question is at the heart of a new executive education course CCO Leadership in Multistakeholder Value Creation offered by Yale School of Management’s Program on Stakeholder Innovation and Management (Y-SIM) and Page, the premier global professional association for senior strategic communication leaders, including chief communications officers.
“Strategic communication leaders increasingly are relied upon to help their organizations understand their stakeholders,” Page president Roger Bolton said. “But what do you do when those stakeholders’ interests are not aligned? This course shows how to use conflicts as a stimulant for innovative solutions based on design thinking. Participants will become experts in creating long-term value for all stakeholders.”
The curriculum, developed by an interdisciplinary group that includes Y-SIM faculty fellows, draws from recent Y-SIM research including extensive interviews with CEOs and CxOs from leading companies on their approach to stakeholder management and value creation.
“Through our research, we are seeing the emergence of new management practices,” says Jon Iwata, Executive Fellow at Yale School of Management and Practice Leader of Y-SIM. “Leaders are applying new thinking and new approaches to create value for their stakeholders and avoid the tyranny of trade-offs, but CEOs tell us that they need help. This program was designed to prepare CCOs for this opportunity.”
Participants will learn how to utilize an organization’s purpose to create value for stakeholders; advance strategy and enhance culture; determine the relevance of the firm’s engagement in societal issues; and develop innovative solutions to multistakeholder opportunities and issues.
"From investors to customers and employees, CEOs today are facing increasing pressure to take a stand on social issues while continuing to articulate their business strategy and deal with misinformation and external pressures. CCOs have to reinvent their playbook to operate in this rapidly changing world," says Ravi Dhar, Y-SIM Co-Faculty Leader and George Rogers Clark Professor of Management and Marketing.
Select sessions will be taught by Y-SIM Faculty Co-Director Ravi Dhar and Practice Leader Jon Iwata, as well as Yale School of Management Professors James Baron, Nathan Novemsky, Kelly Shue, and industry experts such as Reidar Gjærum, former global head of communication and senior advisor to the CEO of Equinor, and Andy Pharoah, vice president of corporate affairs and sustainability at Mars will be guest speakers.
The executive education program will be offered from February 13-15, 2024, at Yale School of Management in New Haven, CT.