Program Leadership

Professor Dhar has been involved in pioneering work in understanding the different factors that influence how consumers think and decide. He has also served as a consultant to dozens of Fortune 100 companies in a wide variety of industries, including CPG, health care, high tech, financial services, and luxury goods on developing best practices for generating and using customer insights.

Ravi has published more than 70 articles and serves on the editorial boards of several of the leading marketing journals. His research and teaching has been honored with various awards including the Distinguished Scientific Contribution Award of the Society for Consumer Psychology, the Distinguished Alumnus Award from the Indian Institute of Management, and the Yale School of Management Alumni Association Teaching Award. His work has been frequently mentioned in Business Week, the New York Times, the Financial Times, the Wall Street Journal, The Economist, USA Today, and other popular media.

Jon Iwata is Practice Leader of the Yale Program on Stakeholder Innovation and Management (Y-SIM) at Yale School of Management, where he is an Executive Fellow and Lecturer. Y-SIM was established in 2022 based on the work he and his collaborators led exploring stakeholder capitalism’s impact on leadership. He is founding executive director of the Data & Trust Alliance, a not-for-profit  organization that brings together leading businesses to develop and adopt responsible data and AI practices. Its first initiative, announced in 2021, was the  development of algorithmic anti-bias safeguards for workforce practices, adopted  by companies including American Express, CVS Health, GM, Humana, Mastercard,  Meta, Nike, and Walmart. 

Over a 35-year career at IBM, Jon held multiple roles, including senior vice  president, chief brand officer, and leader of the company’s global marketing, communications, and citizenship organization. He reported to three IBM CEOs  during two decades of significant transformation. He was chairman of IBM’s corporate strategy committee and established the company’s values and policy  committee. According to Interbrand, IBM became the second most valuable brand in the world during Jon’s tenure as CMO.

Jon is chairman of the Board of Trustees of Cooper Hewitt, Smithsonian Design  Museum; a director of the Ladies Professional Golf Association and chair of its  nominating and governance committee; a trustee of the Stevenson School; and a member of the advisory board of Responsible Innovation Labs. 

Jon is an inductee of the B2B Hall of Fame, the Marketing Hall of Fame, the CMO Club Hall of Fame, and the Page Society Hall of Fame. He was named a Brand Genius by AdWeek. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University. 

Jon is co-inventor of a U.S. patent for a nanotechnology and process for atomicscale semiconductors.

Snyder’s research and teaching are focused on industrial organization, antitrust economics, law and economics, and financial institutions. His recent research includes work on antitrust policy and enforcement as well as on the development of major digital platforms. He teaches Economic Analysis of High-Tech Industries, a course that applies industrial organization concepts and valuation frameworks to high-tech industries in China, the EU, and the U.S.

During Snyder’s tenure as dean of the school from 2011 to 2019, the school developed the first global network of top business schools, introduced its Master of Advanced Management degree for graduates of the Global Network for Advanced Management, introduced its Master of Management Studies degree with tracks in Asset Management, Systematic Risk, and Global Business and Society, and broadened its MBA for Executives program.

Snyder began his professional career as an economist with the U.S. Department of Justice’s Antitrust Division. He earned a Ph.D. in economics and an MA in public policy from the University of Chicago. He began his academic career at the University of Michigan, where he developed programs in Central Europe, China, India, and Russia.

Prior to coming to Yale in 2011, Snyder was the dean and George Shultz Professor of Economics at the University of Chicago Booth School of Business.

Adria brings a natural inclination to build bridges between people and ideas, a creative disposition, and the ability to visualize a better future and turn aspirations into a reality. She has accumulated experience in all facets of marketing, including product management, strategy, brand marketing, and commercialization. Prior to joining Yale, Adria was the director of product management at Stanley Black & Decker, the world’s largest tool company. There she led new market expansion for Craftsman outdoor equipment and oversaw the global portfolio of cutting hand tools for the DEWALT, Stanley, Craftsman, Irwin, and Lenox brands.

Adria received her BFA in communications design from Pratt Institute, product management certification from the Association of International Product Management, and business strategy specialization from the University of Virginia Darden School of Business.

Matthew joins the Yale Program on Stakeholder Innovation and Management (Y-SIM) after a 20-year career in the bicycle industry. He brings a unique perspective with extensive experience in sales, customer service, operations, and planning.

Matthew provides an entrepreneurial approach as the owner of an independent brick-and-mortar/online bicycle retailer since 2018.

In this role, he supports the Y-SIM Director and Co-Faculty Lead, develops social media and newsletter content, manages marketing communications, maintains the Y-SIM website, and assists with project management.

Matthew holds a BS in Marketing from Indiana University Kelley School of Business.