Faculty
Laura Adler: Assistant Professor of Organizational Behavior
Jim Baron: William S. Beinecke Professor of Management
Tristan Botelho: Associate Professor of Organizational Behavior
Alex Burnap: Assistant Professor of Marketing
Daylian Cain: Senior Lecturer in Negotiations, Leadership, and Ethics
Zoë Chance: Senior
Corey Cusimano: Assistant Professor of Marketing
Jennifer Dannals: Associate Professor of Organizational Behavior
Ravi Dhar: George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insights
Julia DiBenigno: Professor of Organizational Behavior
Shane Frederick: Richard Ely Professor of Marketing
Erin Frey: Assistant Professor of Organizational Behavior
Adriana Germano: Assistant Professor of Organizational Behavior
Soheil Ghili: Associate Professor of Marketing
David Munguia Gomez: Assistant Professor of Organizational Behavior
Beth Anne Helgason: Assistant Professor of Organizational Behavior
Minjae Kim: Organizational Behavior
Joowon Klusowski: Assistant Professor of Marketing
Balázs Kovács: Professor of Organizational Behavior
Vineet Kumar: Associate Professor of Marketing
Nathan Novemsky: Professor of Marketing
Professor of Marketing
Professor of Marketing
Gal Zauberman: Joseph F. Cullman, 3rd Professor of Marketing
Post-Doc and Pre-Doc Research Associates
Maddison Linker: Organizational Behavior
Abigail Longstreth: Organizational Behavior
Doris (Do Kyung) Kwon: Behavioral Marketing (Wharton)
Srikari Tadikonda: Organizational Behavior
Alex Tyulyupo: Organizational Behavior
Students
Mohin Banker (Behavioral Marketing)
Alison (Ali) Block (Organizations & Management)
Shawn Chan (Organizations & Management)
Mai Dinh (Organizations & Management)
Eunice Han Eun (Organizations & Management)
Peter (Sangwoo) Lee (Quantitative Marketing)
Seung Yoon Lee (Quantitative Marketing)
Yin Li (Organizations & Management)
Kangyi Liu (Organizations & Management)
Zikun Liu (Quantitative Marketing)
Hillary Parent (Behavioral Marketing)
Michael Robinson (Quantitative Marketing)
Deborah Rowcroft (Organizations & Management)
Sally (Myung Jin) Shin (Behavioral Marketing)
Fei Teng (Quantitative Marketing)
Chi Ying Wang (Quantitative Marketing)
Iris Wang (Organizations & Management)
Jared Jenson Wong (Behavioral Marketing)
Helen Zhang (Organizations & Management)
Keyan Zhu (Quantitative Marketing)
Staff
Rob Bartholomew, Senior Associate Director
Ginny DeFrances, Senior Administrative Assistant, Faculty Support
Addison Kuykendall, Research Applications Developer
Gitta Selva, Behavioral Lab Manager
Research Assistants
Natalie Bassini
Daisy Garcia
Steffi Khine
Erica Lu
Ly Nguyen
Yoobin Oh
Gabriella Pavlov
Walker Prejean
Ryan Qin
Anthony Sarceno
Kenneth Vo
Revised August 2026