FORTUNE: When the media missed the message: Benioff clarifies meaning on multiple levels

Jeffrey Sonnenfeld discusses the medias misunderstanding of key messages from Salesforce founder Marc Benioff about the safety context of the San Francisco-based Dreamforce extravaganza, as well as the nature of the technology it was showcasing but those presumptions are false attempts to understand how a prominent figure in the Bay Area community takes responsibility for leading his company in FORTUNE