Professionals

The proposition that a company's purpose is to create value for customers, employees, investors, suppliers, communities, and other stakeholders is simple. Putting this commitment into practice, however, is not straightforward. 

An important aspect of Y-SIM’s mission is to prepare leaders for these realities. The program supports rigorous research and real-world practice.

• Our case studies explore the leader’s role in understanding and creating long-term value for stakeholders.
• We are exploring the concept of “stakeholder-centered design” as a means of conceptualizing and developing innovative products, services and programs that address the needs of multiple stakeholders.
• We prototype tools, methods and approaches and refine them in real-world applications.
• Our convenings bring together leaders from the academy, business and civil society who share our interest in advancing ‘the how’ of understanding and creating value for stakeholders.