About

Professor Sudhir’s research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling.  He is currently focused on research on consumers in emerging markets.

Professor Sudhir has consulted for Fortune 500 firms across many industries, including technology, financial services, entertainment and retailing. He specializes in analyzing the firms’ internal data to obtain actionable market insights.

His research has been honored with numerous awards across all major quantitative marketing journals. He received the Bass Award at Marketing Science and the Lehmann Award at the Journal of Marketing Research; he has honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Little Award at Marketing Science and the Paul Green Award at Journal of Marketing Research.

He serves on the editorial boards of all the leading quantitative marketing journals: Journal of Marketing Research, Marketing Science and Quantitative Marketing and Economics.

Jennie brings to the YCCI experience in marketing, brand building, and harnessing customer empathy and experience to drive strategic innovation.

Prior to her role at Yale, Jennie was the Executive Director of North America Marketing at The Estée Lauder Companies, leading initiatives for the Clinique brand with retailer-specific strategies and omni-channel programming development for some of the brand’s fastest growing retail partners in North America.  

During her time with Clinique, Jennie was a champion for the brand’s expansion into open service shopping environments such as Ulta and Sephora, where she worked on both in-store and digital programs.  She led initiatives that established pipelines of innovation for impulse and retailer-exclusive promotions, and brought new ways of thinking about the retailer as a customer, which included targeted programs for highly influential sales team members, such as the Sephora Pro Team and Nordstrom Beauty Stylists.  Jennie also worked to expand Clinique’s presence in several retailer loyalty programs, and was a driving force behind the launch of Clinique’s first offering for high-value Sephora consumers.

In addition to her marketing experience, Jennie has worked in Hong Kong in business development as well as in corporate finance.  Jennie received her MBA from the Yale School of Management and BA from Vanderbilt University.  She was the winner of both the McKinsey Net Impact Case Competition and the Y50K For-Profit business plan competition during her time at Yale.