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K. Sudhir

Faculty Director 
James L. Frank Professor of Marketing, Private Enterprise and Management, Yale School of Management

Professor Sudhir’s research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling.  He is currently focused on research on consumers in emerging markets.

Professor Sudhir has consulted for Fortune 500 firms across many industries, including technology, financial services, entertainment and retailing. He specializes in analyzing the firms’ internal data to obtain actionable market insights.

His research has been honored with numerous awards across all major quantitative marketing journals. He received the Bass Award at Marketing Science and the Lehmann Award at the Journal of Marketing Research; he has honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Little Award at Marketing Science and the Paul Green Award at Journal of Marketing Research.

He serves on the editorial boards of all the leading quantitative marketing journals: Journal of Marketing Research, Marketing Science and Quantitative Marketing and Economics.

Jennie Liu

Jennie Liu

Executive Director, Yale Center for Customer Insights

Jennie brings to the YCCI experience in marketing, brand building, and harnessing customer empathy and experience to drive strategic innovation.

Prior to her role at Yale, Jennie was the Executive Director of North America Marketing at The Estée Lauder Companies, leading initiatives for the Clinique brand with retailer-specific strategies and omni-channel programming development for some of the brand’s fastest growing retail partners in North America.  

During her time with Clinique, Jennie was a champion for the brand’s expansion into open service shopping environments such as Ulta and Sephora, where she worked on both in-store and digital programs.  She led initiatives that established pipelines of innovation for impulse and retailer-exclusive promotions, and brought new ways of thinking about the retailer as a customer, which included targeted programs for highly influential sales team members, such as the Sephora Pro Team and Nordstrom Beauty Stylists.  Jennie also worked to expand Clinique’s presence in several retailer loyalty programs, and was a driving force behind the launch of Clinique’s first offering for high-value Sephora consumers.

In addition to her marketing experience, Jennie has worked in Hong Kong in business development as well as in corporate finance.  Jennie received her MBA from the Yale School of Management and BA from Vanderbilt University.  She was the winner of both the McKinsey Net Impact Case Competition and the Y50K For-Profit business plan competition during her time at Yale.

Dan Blanchard

Dan Blanchard

Assistant Director, Yale Center for Customer Insights

Dan Blanchard serves as the Assistant Director of Yale’s Center for Customer Insights and China India Insights Program, where he oversees a wide array of communication initiatives including student research projects, live events, and digital content management.  

Prior to joining the center, Dan worked in the Publicity Department of Yale University Press, where he contributed to hundreds of book projects and landed placements in publications including The New York Times, The Wall Street Journal, and the New York Review of Books. Most recently, he supported the Center for Customer Insights as a Senior Administrative Assistant.

Dan graduated magna cum laude from Quinnipiac University in 2010, where he received a BA in Public Relations.


The Center Fellows include international experts in Economics, Finance, Marketing, Medicine, Sociology and Social Psychology who are scholars and teachers of tremendous talent and ability.


K. "Shivi" Shivaramakrishnan - Professor of Anthropology, Forestry and Environmental Studies and Chair, South Asian Studies Council
Helen Siu - Professor of Anthropology

Economics & Strategy

Daniel Keniston - Assistant Professor of Economics
James Levinsohn - Charles W. Goodyear Professor in Global Affairs, Professor of Economics and Management and Director of the Jackson School of Global Affairs
Mushfiq Mobarak - Jerome Kasoff ’54 Professor of Management and Economics
Nancy Qian - Associate Professor of Economics


Zhiwu Chen - Professor of Finance
William Goetzmann - Edwin J. Beinecke Professor of Finance and Management Studies & Director of the International Center for Finance


Zoë Chance - Senior Lecturer in Management
Ravi Dhar - George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insights
Ahmed Khwaja - Assistant Professor of Marketing
Vineet Kumar - Assistant Professor of Marketing
Nathan Novemsky - Professor of Marketing
Subrata Sen - Joseph F. Cullman 3rd Professor Organization, Management, and Marketing
Jiwoong Shin - Professor of Marketing
K. Sudhir - James L. Frank Professor of Private Enterprise and Management,  Professor of Marketing, and Director, China India Consumer Insights Program


Tony Sheldon - Lecturer in Economic Development & Executive Director of the Program on Social Enterprise, Innovation, and Impact

Organizational Behavior

Rodrigo Canales - Associate Professor of Organizational Behavior
Jason Dana - Assistant Professor of Organizational Behavior


Deborah Davis- Professor of Sociology