At YCCI, the most innovative and successful companies are partnering with the world’s leading academics to understand the evolving dynamics of customer behavior. Together, we gain insight that opens doors to endless potential for shaping and improving the future.
Trusted by leaders across industries
Consumer Goods
- PepsiCo
- Kraft Heinz
- AB InBev
- McCormick
- Colgate-Palmolive
- Clorox
Technology
- IBM
- HP
- Mastercard
Healthcare
- Pfizer
- Northwell Health
- Novartis
Retail & Commerce
- Lidl
- IKEA
- DoorDash
Some of Our Recent Affiliates
I have partnered with YCCI across its offerings for over a decade across use cases and topics, and I see the value of bringing academics together with corporate executives for opening the aperture, rethinking what you think you know about human motivations and behaviors, and the energy that is generated from working differently and deeply.