Vineet Kumar

Assistant Professor of Marketing

Faculty Directory

Vineet Kumar is a faculty member at Yale School of Management, and an expert on Digital Technologies. His focus areas include networks, large scale data analytics (big data), and digital products and services.

He studies how firms should create and deliver value drivers in digital products and services, and strategies firms should adopt in developing and marketing digital products.

His interests include the following specific topics: (a) digital transformation of companies, (b) digital business models and platforms, (c) product strategy and technological innovation. His work has been published in top academic journals, and his work has been featured in national and international media.

At Yale, he teaches the core MBA Customer class and an advanced MBA elective class on Digital Strategy. At the doctoral level, he teaches a course on Networks. Vineet has also developed specialized executive programs for industry participants. He has undertaken engagements with a variety of companies on digital and technology strategies, including GE, American Express, the New York Times, Microsoft, and Dropbox.

Expertise

Education

  • PhD, Carnegie Mellon University, 2010

Courses

  • Customer MGT 411
  • Digital Strategy MGT 857

Achievements

  • Winning Case in Marketing, The Case Centre, 2016