Vineet Kumar

Assistant Professor of Marketing

Vineet Kumar's research focus is on understanding the drivers of value creation in technology products and services, and strategies that firms should adopt in designing such products. His interests in the area of Digital and Social strategy include the following specific topics: (a) product strategy and technological innovation, (b) designing social products to engage consumers, (c) gamification strategies to create consumer value (d) product design and development using a freemium model. His work has been published in Marketing Science, Marketing Letters and Harvard Business Review.

Before coming to Yale SOM, Vineet was a faculty member at Harvard Business School, where he taught in the core MBA program, as well as in a variety of executive education programs, including Digital and Social Strategy, and Strategic Marketing Management. Vineet received his undergraduate degree from the Indian Institute of Technology, and completed his masters and doctoral studies at Carnegie Mellon University. His doctoral thesis research, which used structural econometric modeling to unravel the drivers of value creation for social products, was awarded the William W. Cooper Doctoral Dissertation Award. Vineet has held positions in the technology industry, working at established as well as start-up companies prior to his doctoral studies.


  • PhD, Carnegie Mellon University, 2010


Digital Strategy
MGT 857