Vineet Kumar

Assistant Professor of Marketing

Faculty Directory

Vineet Kumar's is a faculty member at Yale School of Management, and an expert on Digital Strategy. His focus is on creating and delivering value drivers in digital technology products and services, and strategies firms should adopt in developing and marketing digital products. His interests include the following specific topics: (a) digital transformation of companies,  (b) digital business models and platforms, (c) product strategy and technological innovation. His work has been published in top academic journals, and his work has been featured in national and international media. At Yale, he teaches an advanced MBA class on Digital Strategy and developed specialized executive programs for industry participants. He has undertaken engagements with a variety of companies on digital and technology strategies, including GE, American Express, The New York Times, Microsoft, Dropbox, Splunk and StockSmart.

Prior to Yale SOM, Vineet was a faculty member at Harvard Business School, where he taught in the core MBA program, as well as in a variety of executive education programs, including Digital and Social Strategy, and Strategic Marketing Management. Vineet received his undergraduate degree from the Indian Institute of Technology, and completed his doctoral studies at Carnegie Mellon University. His doctoral thesis research, which used structural econometric modeling to unravel the drivers of value creation for social products, was awarded the William W. Cooper Doctoral Dissertation Award. Vineet has held positions in the technology industry, working at established as well as start-up companies prior to his doctoral studies.



  • PhD, Carnegie Mellon University, 2010


  • Customer MGT 411
  • Digital Strategy MGT 857


  • Winning Case in Marketing, The Case Centre, 2016