Taly Reich

Assistant Professor of Marketing

Professor Taly Reich's research interests fall at the intersection of behavioral decision theory and social psychology. Within these general domains, a great deal of her work explores issues related to preference construction, persuasion, and inconsistency within self and others. In exploring these issues, she strives to answer both theoretical and practical questions, with a fundamental goal of advancing basic insight in consumer psychology and shedding light on strategic actions that can subsequently be generated. Taly Reich holds a PhD in Marketing from Stanford Graduate School of Business and an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology.


  • PhD, Stanford University, 2014
  • MSc, Technion, Israel Institute of Technology, 2004
  • BA, University of Haifa, 2001


Strategic Communication: Delivering Effective Presentations
MGT 553


Selected Articles

Can't Finish What You Started? The Effect of Climactic Interruption on Behavior
D. Kupor, T. Reich, and B. Shiv
Journal of Consumer Psychology
Last-place Aversion: Evidence and Redistributive Implications
I. Kuziemko, R. Buell, T. Reich, and M. Norton
Quarterly Journal of Economics
When Contradictions Foster Persuasion: An Attributional Perspective
T. Reich and Z. Tormala
Journal of Experimental Social Psychology
Perceptual Accuracy and Conflicting Effects of Certainty on Risk-Taking Behavior
S. Shafir, T. Reich, E. Tsur, I. Erev, and A.Lotem
Pressure and Perverse Flights to Familiarity
A. Litt, T. Reich, S. Maymin, and B. Shiv
Psychological Science