Subrata K. Sen

Joseph F. Cullman 3rd Professor of Organization, Management, and Marketing

Professor Subrata Sen

Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters.  He has also served on the board of Harris Interactive.


  • PhD, Carnegie Mellon University, 1974
  • MS, Carnegie Mellon University, 1966
  • MS, Polytechnic Institute of Brooklyn, 1964
  • BTech, Indian Institute of Technology, 1963


Pricing Strategy
MGT 555
Design & Marketing of New Products
MGT 557


Selected Articles

Stochastic Models of Buyer Behavior
S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.
The History of Marketing Science, World Scientific Publishing Company
S. Sen, B. Gordon, M. Lovett, R. Shachar, et al.
Marketing Letters
Subrata Sen, D. Godes, D. Mayzlin, et al.
Marketing Letters
L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen
American Journal of Public Health
W. P. Putsis Jr and S. K. Sen
Applied Economics

Selected Working Papers

International Marketing and Cross-Country Influences – Mixing Revisited
S. Sen & W. Putsis


  • IBM Corporation
  • DuPont
  • McCann-Erickson
  • Citibank
  • Arnold and Porter
  • Eastman Kodak Company
  • Xerox Corporation


Marketing Science
Past editor
Marketing Letters
Past member of the policy board
Journal of Consumer Research
Past member of the advisory board