Shane Frederick

Professor of Marketing

Professor Frederick's research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty. Before coming to Yale SOM he was associate professor of management science at Sloan School of Management at MIT. Prior to MIT, he was a research associate and lecturer at the Woodrow Wilson School of Public & International Affairs at Princeton University. Frederick holds a PhD in decision sciences from Carnegie Mellon University, an MA in resource management from Simon Fraser University, and a BS in zoology from the University of Wisconsin. 

Community Profile

What we’re finding is that in many ways, people don’t act entirely rationally when they are making economic decisions.


  • PhD, Carnegie Mellon University, 1999
  • MS, Simon Fraser University, 1993
  • BS, University of Wisconsin, 1990


Customer Insights
MGT 558
Behavioral Economics: The Psychology and Behavior of Individuals, Organizations, and Markets
MGT 854


Selected Articles

R. Weaver and S. Frederick
Journal of Marketing Research
S. Frederick
Journal of Consumer Research
D. Read, S. Frederick and M. Airoldi
Acta psychologica
J. P. Simmons, L. D. Nelson, J. Galak and S. Frederick
Journal of Consumer Research
Characterizing Perceptions of Energy Consumption
Proceedings of the National Academies of Science

Selected Working Papers

S. Frederick and E. Shafir
S. Frederick and D. Mochon
S. Frederick and D. Mochon
S. Frederick, D. Read, and M. Scholten
S. Frederick, D. Mochon, and J. Danilowitz


Posts by Shane Frederick