Shane Frederick

Professor of Marketing

Professor Frederick's research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty. Before coming to Yale SOM he was associate professor of management science at Sloan School of Management at MIT. Prior to MIT, he was a research associate and lecturer at the Woodrow Wilson School of Public & International Affairs at Princeton University. Frederick holds a PhD in decision sciences from Carnegie Mellon University, an MA in resource management from Simon Fraser University, and a BS in zoology from the University of Wisconsin. 

Community Profile

What we’re finding is that in many ways, people don’t act entirely rationally when they are making economic decisions.

Education

  • PhD, Carnegie Mellon University, 1999
  • MS, Simon Fraser University, 1993
  • BS, University of Wisconsin, 1990

Courses

Customer Insights
MGT 558
Behavioral Economics: The Psychology and Behavior of Individuals, Organizations, and Markets
MGT 854

Publications

Selected Articles

D. Read, S. Frederick and M. Airoldi
Acta psychologica
2012
R. Weaver and S. Frederick
Journal of Marketing Research
2012
S. Frederick
Journal of Consumer Research
2012
A. McGill, L. Peracchio, M. F. Luce, J. P. Simmons, L. D. Nelson, J. Galak, S. Frederick, M. M. Palmeira, N. Ordabayeva and P. Chandon
Journal of Consumer Research
2011
The Persuasive Power of Opportunity Cost
S. Frederick
Harvard Business Review
2011

Selected Working Papers

S. Frederick and E. Shafir
2011
S. Frederick, D. Read, and M. Scholten
A New Framework for Behavioral Change
Z. Chance, R. Dhar & S. Frederick
S. Frederick and D. Mochon
S. Frederick and D. Mochon

Insights

Posts by Shane Frederick