Shane Frederick

Professor of Marketing

Faculty Directory

Professor Frederick's research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty. Before coming to Yale SOM he was associate professor of management science at Sloan School of Management at MIT. Prior to MIT, he was a research associate and lecturer at the Woodrow Wilson School of Public & International Affairs at Princeton University. Frederick holds a PhD in decision sciences from Carnegie Mellon University, an MA in resource management from Simon Fraser University, and a BS in zoology from the University of Wisconsin. 


Community Profile

What we’re finding is that in many ways, people don’t act entirely rationally when they are making economic decisions.


  • PhD, Carnegie Mellon University, 1999
  • MS, Simon Fraser University, 1993
  • BS, University of Wisconsin, 1990


  • Behavioral Economics: The Psychology and Behavior of Individuals, Organizations, and Markets MGT 854
  • Behavioral Economics 2: Tests and Applications MGT 855

Selected Articles

Masthead Masthead Free Content

A. McGill, L. Peracchio, M. F. Luce, J. P. Simmons, L. D. Nelson, J. Galak, S. Frederick, M. M. Palmeira, N. Ordabayeva and P. Chandon
Journal of Consumer Research

Selected Working Papers