Jiwoong Shin

Professor of Marketing

Faculty Directory

Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality. 

Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications.

For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science. 

Expertise

Education

  • PhD, Massachusetts Institute of Technology
  • MS, Seoul National University
  • BS, Seoul National University

Courses

  • Introduction to Marketing MGT 505
  • Marketing Strategy MGT 559

Selected Articles

Incentive Problems in Performance-Based Online Advertising Pricing: Cost-Per-Click vs. Cost-Per-Action

Y. Hu, J. Shin, and Z. Tang
Management Science
Forthcoming

Selected Working Papers

Information Disclosure and Ratcheting in Dynamic Setting

J. Shin, B. Mittendorf & D. Yoon

Consumer Search and Money-Burning

J. Shin

Achievements

  • Winner, 2011 John D. C. Little Best Paper Award, “Uninformative Advertising as an Invitation to Search", Marketing Science 2011, awarded for the best marketing paper published in Marketing Science and Management Science, 2011
  • Winner, 2010 John D. C. Little Best Paper Award, “A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?", Marketing Science 2010, awarded for the best marketing paper published in Marketing Science and Management Science, 2010