Gal Zauberman

Professor of Marketing

Professor Gal Zauberman studies consumer judgment and decision making, time in decisions, financial decision making, and memory for emotions and choice. In his research, He has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He recently started investigation the role of photography in experiences. He won numerous awards, including the William O’Dell  and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others.
 

Education

  • PhD, Duke University, The Fuqua School of Business, 2000
  • BA, The University of North Carolina, Chapel Hill, 1994

Publications

Selected Articles

G. Zauberman, K. Diehl, and A. Barasch
Journal of Personality and Social Psychology
Forthcoming
G. Zauberman, J.Z. Berman, A.T.K. Tran, and J.G. Lynch
Journal of Marketing Research
Forthcoming
G. Zauberman, B. K. Kim, S. A. Malkoc and J. R. Bettman
Journal of Marketing Research
2009
G. Zauberman, K. Ratner, and B.K. Kim
Journal of Consumer Research
2009
G. Zauberman and J.G. Lynch
Journal of Experimental Psychology General
2005