Recent News

May 7, 2014

May 7—The Yale School of Management (SOM) announced today a partnership with Timothy F. Geithner, 75th secretary of the U.S. Department of the Treasury, to improve the quality of practical knowledge available about the consequential craft of financial crisis prevention and response. Read More

May 5, 2014

Remind potential donors of the luxuries they could purchase instead—and watch donations rise Read More

April 30, 2014

Yale University announced today the creation of the Yale Leadership Center in Beijing, which will host leadership programming offered by schools and centers across the university. Read More

April 25, 2014

Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance sales, and font choices that can make or break a purchase. But how do they work? And how you can make them work for you? Read More

April 25, 2014

The 10th annual Yale Healthcare Conference, held at the Omni Hotel in New Haven, focused on ways providers and insurers can provide greater value amidst the uncertainty affecting the healthcare system. Read More

April 10, 2014

Brendan Edgerton SOM/FES ’15’s work as an Environmental Defense Fund Climate Corps fellow will be chronicled in in director James Cameron’s Years of Living Dangerously, set to air in April on Showtime. Read More

April 9, 2014

Studies show consumers prefer a product that they believe has the aura of authenticity. Here's why that is, and what you can learn from it. Read More

March 25, 2014

The alluring promise of big data is to make sense of the innumerable messy and complex decisions made by the world's consumers and provide clear guidance for improved operations, marketing, and performance. How close that promise is to reality varies greatly from industry to industry. A panel at the Yale School of Management considered the challenges and opportunities in using big data to improve healthcare. Read More

March 24, 2014

The field of economics is not particularly known for its generosity, so an academic paper might not be the first place you turn to when choosing a gift for a friend or loved one. Well, your loss. Or, more accurately, their loss, since it turns out that we're pretty reliably terrible gift-givers. The reason why, according to a a new study in the Journal of Consumer Research, is that those of us giving gifts are too wrapped up in sentimentality to buy anything of much use for our loved ones. Read More

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