Associate Professor of Finance
- James Choi's Website
Professor Choi's research focuses on various aspects of household investment behavior and the effect those investments have on security prices. His work has led to changes in 401(k) plan design at many U.S. corporations and has influenced pension legislation both in the United States and abroad. He has also researched how to use psychology to increase healthy behaviors. His papers have been cited in outlets such as the New York Times, the Wall Street Journal, the Economist, BusinessWeek, Financial Times, Christian Science Monitor, and USA Today.