Barry Nalebuff

Milton Steinbach Professor of Management

Professor Barry Nalebuff

Barry Nalebuff is an expert on game theory and has written extensively on its application to business strategy. He is the coauthor of six books: Thinking Strategically and The Art of Strategy are two popular books on game theory with over 300,000 copies in print. In Co-opetition, Nalebuff looks beyond zero-sum games to emphasize the potential for cooperating as well as competing. In Why Not?, he and Ian Ayres provide a framework for problem solving and ingenuity. Lifecycle Investing provides a new strategy for retirement investing. His forthcoming book, Mission in a Bottle, tells the story of Honest Tea in comic book format. A graduate of MIT, a Rhodes Scholar, and Junior Fellow at the Harvard Society of Fellows, Nalebuff earned his doctorate at Oxford University. 

In addition to his academic work, he has extensive experience consulting with multinational firms, from American Express, GE, and McKinsey to Google and Rio Tinto. He advised the NBA in their negotiations with the National Basketball Players Association and serves on the board of Nationwide Insurance. In 1998, Barry together with one of his former students, Seth Goldman, cofounded Honest Tea, a company that sells ready-to-drink iced tea that truly tastes like tea. It is one of Inc. Magazine’s fastest growing companies and has grown (organically) from $0 to $70 million in sales. In 2011, Coca-Cola purchased the company.

Education

  • PhD, Oxford University
  • MPhil, Oxford University
  • SB Economics, Massachusetts Institute of Technology
  • SB Mathematics, Massachusetts Institute of Technology

Publications

Selected Articles

R. Antle and B. Nalebuff
Journal of Accounting Research
1991
A. M. Brandenburger and B. J. Nalebuff
2011
B. Nalebuff
CPI Journal
2009
B. Nalebuff
The Antitrust Revolution
2009
B. Nalebuff
The Antitrust Bulletin
2005

Selected Working Papers

B. J. Nalebuff, R. Casadesus-Masanell, and D. Yoffie
2007
B. J. Nalebuff and K. Chen
2006
A. Caplin, W. Goetzmann, E. Hangen, B. Nalebuff, E. Prentice, J. Rodkin, M. Spiegel, and T. Skinner
2003
B. Nalebuff
1999

Insights

Posts by Barry Nalebuff

Achievements

Writing Award (for "Exclusionary Bundling" article)
Jerry S. Cohen Memorial Fund
2005
Miegunyah Fellowship
University of Melbourne
1998
Sloan Fellowship
Sloan Fellowship
1989-1991
Bicentennial Preceptorship
Princeton University
1989-1991
Junior Fellow
Society of Fellows, Harvard University
1982-1985
Rhodes Scholar
Massachusetts and Nuffield College
1980-1982

Consultancies

  • Honest Tea (Chairman, Co-founder)
  • Nationwide Mutual

Editorships

Journal of Conflict Resolution
Associate Editor
Journal of Law, Economics, & Organization
Associate Editor