YCCI leadership is comprised of award-winning faculty members and staff with an impressive depth and breadth of customer insights experience. Our team works together seamlessly to continue to advance the frontiers of evolving customer behavior.
George Rogers Clark Professor of Management and Marketing, Yale School of Management; Professor of Psychology in the Department of Psychology, Yale University; Director, Center for Customer Insights
Professor Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. He has been involved in pioneering work in understanding the different factors that influence consumer choice and his research has received several major awards.
His work has been mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, Erasmus University in the Netherlands, and the Graduate School of Business, Stanford University.
He has written more than 50 articles and serves on the editorial boards of several of leading marketing journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. He has led marketing seminars for senior executives in Asia, Europe, and North and South America. Professor Dhar was honored with the Distinguished Scientific Accomplishment Award of the Society for Consumer Psychology in March 2013.
James L. Frank Professor of Private Enterprise and Management, Yale School of Management; Director, China India Insights Program
Professor Sudhir’s research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. He is currently focused on research on consumers in emerging markets.
Professor Sudhir has consulted for Fortune 500 firms across many industries, including technology, financial services, entertainment and retailing. He specializes in analyzing the firms’ internal data to obtain actionable market insights.
His research has been honored with numerous awards across all major quantitative marketing journals. He received the Bass Award at Marketing Science and the Lehmann Award at the Journal of Marketing Research; he has honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing.
He has also been a finalist for the Little Award at Marketing Science and the Paul Green Award at Journal of Marketing Research. He serves on the editorial boards of all the leading quantitative marketing journals: Journal of Marketing Research, Marketing Science and Quantitative Marketing and Economics.
Professor of Marketing
Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology, Yale University. His is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He examines how people know what they like, how the way they frame decisions affects the choices they make, how their goals influence their behavior and other topics in judgment and decision-making.
He teaches Problem Framing, a course unique to the Yale School of Management. This course teaches managers how to give structure to unstructured situations in a way that maximizes their chances of making good long-term decisions. It also teaches them about how to avoid the pitfalls characteristic of behavioral economics by understanding how natural psychological tendencies can derail optimal decision-making.
He is also an active member of the Yale Center for Customer Insights. As part of the Center, he actively partners with practitioners to develop new insights into customer behavior that are both relevant to practitioners and new to the academic literature.
Executive Director, Center for Customer Insights
Over the past fifteen years, Tracy Sheerin has leveraged audience, competitive and cultural understanding to build innovative global brands such as Procter & Gamble, Mattel, Nike, Adidas, Nissan and the Getty Foundation. With an M.B.A. as well as a design portfolio, she’s shaped brands at every stage of development – from idea generation, to product design and development, to consumer research, to advertising, to sales. This breadth of experience helps her understand the real world implications of customer insights among practitioners.
Prior to joining the center, Tracy worked as Planning Director at TBWA\Chiat\Day in Los Angeles, where she was responsible for strategic leadership and audience understanding on several key brands. Earlier, Tracy worked at Nike on an award-winning product development team during a high-growth stage.
Tracy is a graduate of the University of Notre Dame and the University of Southern California Marshall School of Business, where she was awarded the Dean’s Scholarship. She is the recipient of Effie and Jay Chiat brand strategy awards.
Assistant Director, Center for Customer Insights
Heather has over fifteen years of marketing research experience, working with global brands such as Coca-Cola, Procter & Gamble and McDonald¹s helping them to evaluate and improve their communication strategies. At the start of her career, she led a consortium that pioneered online research at its infancy, bringing together practitioners and researchers to build best practices.
Heather most recently worked as a consultant for CommSight, a media, marketing and advertising consulting firm that specializes in consumer messaging. Prior to that, she was at Harris Interactive where she was an Account Director in the Brand and Communications group. Throughout it all, she has managed projects big and small with grace and focus.