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Leadership

YCCI leadership comprises award-winning faculty members and staff with an impressive depth and breadth of customer insights experience.

Our team works together seamlessly to continue to advance the frontiers of evolving customer behavior.

Ravi Dhar

Ravi Dhar

George Rogers Clark Professor of Management and Marketing, Yale School of Management; Professor of Psychology in the Department of Psychology, Yale University; Director, Center for Customer Insights

Professor Dhar has been involved in pioneering work in understanding the different factors that influence how consumers think and decide. He has also served as a consultant to dozens of Fortune 100 companies in a wide variety of industries, including CPG, health care, high tech, financial services and luxury goods on developing best practices for generating and using customer insights.

Ravi has published more than 75 articles and serves on the editorial boards of several of the leading marketing journals. His research and teaching has been honored with various awards including the Distinguished Scientific Contribution Award of the Society for Consumer Psychology, the Distinguished Alumnus Award from the Indian Institute of Management, and the Yale School of Management Alumni Association Teaching Award. His work has been frequently mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media.