YCCI leadership comprises award-winning faculty members and staff with an impressive depth and breadth of customer insights experience.
Our team works together seamlessly to continue to advance the frontiers of evolving customer behavior.

Ravi Dhar
George Rogers Clark Professor of Management and Marketing, Yale School of Management; Professor of Psychology in the Department of Psychology, Yale University; Director, Center for Customer Insights
Professor Dhar has been involved in pioneering work in understanding the different factors that influence how consumers think and decide. He has also served as a consultant to dozens of Fortune 100 companies in a wide variety of industries, including CPG, health care, high tech, financial services and luxury goods on developing best practices for generating and using customer insights.
Ravi has published more than 75 articles and serves on the editorial boards of several of the leading marketing journals. His research and teaching has been honored with various awards including the Distinguished Scientific Contribution Award of the Society for Consumer Psychology, the Distinguished Alumnus Award from the Indian Institute of Management, and the Yale School of Management Alumni Association Teaching Award. His work has been frequently mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media.

Treeny Ahmed
Executive Director, Center for Customer Insights; Lecturer in the Practice of Management
Treeny joins the Yale Center for Customer Insights with over 15 years of experience in strategy, brand building, and successfully launching new products at Fortune 500 retail and franchise companies.
Prior to her role at Yale, Treeny was the Senior Director of Marketing at Edible Arrangements where she led national and local marketing efforts across 1200 stores. She headed Edible’s brand transformation from a Gifting heritage company to a Gifts and Treats brand. She spearheaded their retail channel growth strategy by segmenting store groups and creating specialized tools for each segment, driving increased sales and profitability. While at Edible she also developed the marketing launch plan for a new line of immediate consumption products that are sold across the Edible footprint of stores today.
Her prior experiences include leading an innovative media campaign that was profiled in the New York Times for a leading chain of convenience stores, and the relaunch of Bath & Body Works’ Home Fragrance business. Prior to business school, she worked as an investment banker in the technology group at Morgan Stanley.
Treeny grew up in Geneva, Switzerland, and speaks 5 languages. She received her MBA from Harvard Business School and an A.B. in Economics from Harvard University where she was a member of the Radcliffe Pitches and the Hasty Pudding Club.

Dan Blanchard
Senior Associate Director, Center for Customer Insights
Dan Blanchard serves as the Associate Director of Research at the Yale Center for Customer Insights, where he is responsible for a wide array of initiatives, including managing a portfolio of strategic partnerships and insights research programs. Dan crafts the Center’s quantitative/qualitative research solutions, and synthesizes consumer behavioral insights from a multitude of sources to provide our partners with actionable recommendations.
Prior to joining the YCCI, Dan worked in the Publicity Department of Yale University Press, where he contributed to hundreds of book projects and landed placements in publications including The New York Times, The Wall Street Journal, and the New York Review of Books. Most recently, he supported the Center for Customer Insights as an Assistant Director.
Dan graduated magna cum laude from Quinnipiac University in 2010, where he received a B.A. in Public Relations.