Insights Blog

Some consumers feel “trapped in a moral dilemma” when asked if they would like to give to a good cause. The solution? Take the choice out of their hands.

In the right context, consumers prefer something made by mistake to something made intentionally—even if that mistake negatively affects a product’s quality

How to Make the Most of Your Summer Internship in Brand Management

Emerging insights on “temporal contagion” explain the unusual contours of limited-edition markets

It’s commonly accepted that our experiences inform our beliefs. But marketers take note: the converse is just as true.

Despite skyrocketing growth in photography, the effect of taking pictures on consumer experiences has long been unknown. A new study out of Yale demonstrates that taking photographs can actually increase our enjoyment of experiences.