A Conversation with Seth Farbman
We sat down with YCCI Executive Fellow and former Chief Marketing Officer of Spotify, Seth Farbman, to hear his thoughts on the future of marketing.
A Conversation with Jon Iwata
We sat down with YCCI Executive Fellow and former Chief Brand Officer at IBM, Jon Iwata, to get his thoughts on branding best practices and his personal growth mindset.
To Spend or to Save?
How Behavioral Science Helps Explain Consumer Decisions Around Economic Stimulus Checks
Strategic Marketing Leadership in the time of COVID-19
A More Impartial Machine
For many reasons, machine-learning algorithms can express bias when analyzing big sets of data. Can we make them more objective observers?
The Behavioral Science of COVID-19
As the number of confirmed cases of COVID-19 continues to grow, consumers are reacting in ways that some might consider to be irrational—from stocking up on water and toilet paper to saying that they won’t order Corona beer.
In Good Company
New research sheds light on how retail display formats affect consumer evaluation and consumption of brand extensions.
Harnessing Small Victories
Analysis of a weight-loss app demonstrates the benefit of small, short-term goals in reaching long-term ambitions.