Internship Spotlight: Allie Harokopus ’22, American Express
Allie Harokopus ’22 on developing a strategy to build support for the American Express brand among younger consumers.
Learning from Leaders: A Conversation with Danny Kahneman
Internship Spotlight: Mitchell Lang ’22, Amazon Prime Video
Mitchell Lang ’22 checks in from a summer internship with the Personalization and Discovery team at Prime Video.
How Duration Affects Consumer Experience
The longstanding theory of “duration neglect” asserts that the length of an experience has little influence on how it’s perceived; of much more importance are key moments during that experience. New research suggests these two are inseparable.
When to Launch? How New Options Alter Consumer Choice Preferences
The timing of a new launch is a key consideration in product marketing. News of an upcoming competitive launch often sets off a fire drill of reactions—prompting marketers to put pressure on supply chains to be first to market.
Internship Spotlight: Neha Kulsh ’22, Los Angeles Mayor’s Office
Neha Kulsh ’22 leaned on her SOM coursework to help LA work on its COVID-19 response.
Defining a Category: Using Behavioral Science to Further Product Naming Conventions
Innovation vs. Heritage: Does a Brand’s Heritage Help or Hurt When Marketing New Innovations?
Building a More Effective Salesforce
Approximately 10% of the U.S. labor force works in personal sales, and yet little is understood about how to improve the performance of this sector. New research provides three important insights.
