Insights Blog

In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what’s ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consu

In this session of the YCCI’s Learning from Leaders webinar series, Unilever’s Stan Sthanunathan discusses the universal need for effective insights leaders. “Insights,” he says, “are required in any function, any company, any industry.”

Yu-kai Chou has spent nearly two decades studying how gamification can drive long-term behavior change. In a recent presentation to the Yale-Ipsos Think Tank, Chou walked through what he’s learned and his framework for applying insights.

Word of mouth marketing has received much attention in recent years, with particular focus on how to choose the appropriate “seeds”—those who spread information.

A new study of one of the bidding games on the Price is Right illuminates an interesting dynamic between men and women that may hold relevance in the workplace, consumer sales, and even B2B transactions.

Despite the staggering damages wrought by COVID-19, a significant portion of healthcare workers appear reluctant to get vaccinated. The big question is why. Approaching this question like a marketer could prove fruitful.

Shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake. So why aren’t marketers capitalizing on this?

In May of 2018, the European Union enacted the world’s strictest data privacy law: the General Data Protection Regulation. A new analysis demonstrates how, by and large, everybody—consumers, firms, society—wins as a result.