Insights Blog

The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.

YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption. 

Though consumer psychology studies how people behave in the market, very little is actually known about what consumers know of and believe about markets.

Academic research can provide a lot of interesting insight on Valentine's Day gifting. Discover how marketers can capitalize on the diverse motivations behind gift-giving to spread love across all relationships.

The Yale Center for Customer Insights identifies the marketing trends of 2024 that actually deserve your attention.

Shopping malls, once a hub of social activity, have been all but abandoned by younger shoppers in recent decades.

Explore the rise of wellness-driven beliefs behind consumer decisions where nonalcoholic options are no longer just for the sober but for those prioritizing mental and physical well-being.

Uncover the psychological nuances behind the gap between good intentions and actual follow-through when it comes to New Year's Resolutions, exploring phenomena like hyperbolic discounting and identity attachment.

Evolving consumer demands and societal shifts are reshaping the concept of brand trust. How can brands build lasting consumer trust leading to loyalty in today's ever-changing marketing landscape?