Yale School of Management

Content Tagged as Marketing

May 18

Learning from Leaders Webinar Series

Marketing - Then, Now & What's Next with Stan Sthanunathan

May 18, 2021, 12:00 p.m. – 1:00 p.m. EDT

The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Tuesday, May 18, 12:00-1:00pm EST.  The series will feature leaders in academia and industry across marketing functions sharing their expertise on the changing...

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May 4

Colloquium on Marketing Leadership

The Business of Experience with Phil Davis ’85

May 4, 2021, 12:00 p.m. – 12:40 p.m. EDT

Phil Davis ’85, Executive Fellow at Yale SOM and  a Managing Director at Accenture Strategy, will join us on April 21  as guest speaker in our Colloquium on Marketing Leadership series.  80% of CEO's feel the need to deeply reimagine how they engage and treat their customers.   To do so,...

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Yale | PepsiCo Mobile App Challenge

The Yale Center for Customer Insights (YCCI) is excited to partner with PepsiCo on a new design and innovation competition that explores innovative new ways of motivating consumers to engage in...

Curating Digital Experiences: Using Behavioral Science to Inform Strategies for Engaging Museum Visitors Online

March 9, 2021
Woman in mask admiring museum artwork

From art and history aficionados to casual browsers, people have long utilized museums to travel through time and space, to admire and learn. So when museums began to close their doors at the onset of COVID-19, many were left wondering  how to fill the void. While creative museum leaders quickly...

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Antonio Lucio Appointed Executive Fellow

The Yale School of Management is pleased to announce that Antonio Lucio, former Chief Marketing Officer at Facebook, will be joining the Executive Fellows Program sponsored by the Yale Center for...

Mar 25

A Conversation with Michiel Bakker

Colloquium on Marketing Leadership

March 25, 2021, 12:00 p.m. – 12:40 p.m. EDT

How does Google address the behavioral science challenges of delivering  appealing, yet nutritious offerings to their incredibly diverse—and discerning global workforce?  Google’s Vice President of Global Workplace Services Programs, Michiel Bakker, will join the Colloquium on Marketing...

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From Idea to Market in the Digital Age, Yale Center Beijing

Length
3 days
Degree
Certificate
Focus
MarketingManagement
Modality
In Person
Fee
¥53,000 RMB

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