Yale School of Management

Content Tagged as Behavioral

What are you thinking?

Decades of economic research have assumed people pursue their goals in a rational manner, discounting the effects of emotion, bias, error, and other irrational forces. Robert Shiller argues that economists need to take a closer look at how people make decisions.

How do healthcare consumers make decisions?

Like consumers of other goods and services, healthcare consumers don’t always make decisions that are in their own best interests. Four experts — a psychologist, an organizational behaviorist, a behavioral economist, and a clinician — discuss the challenges of helping people make healthy choices.

A company in good standing?

Could the market do more to improve ethical performance than professionalization? Professor Jim Baron proposes that voluntary certification of various facets of corporate responsibility could create a market for good behavior.

Pages