Yale School of Management

Content Tagged as Behavioral

Classroom Insights: Why You Buy What You Buy

Professor Ravi Dhar runs through how recent research in psychology helps explain how we all make decisions when shopping. When are you impulsive? When do you really think things through? When do you make the good long-term choice? And when do you go for the junk food?

How do you build a culture of innovation?

How does a successful company maintain a climate in which new ideas and risk-taking are encouraged? Tim Brown, CEO and president of the design consultancy IDEO, describes how he thinks about innovation and why empathy is an important part of the equation.

Yes, We’re Confident, but Who Knows Why

As housing, unemployment, the stock market, and the overall economy show signs of recovery, Professor Robert Shiller writes in the New York Times that we understand little about how people’s confidence affect these major turning points. "…[P]ublic thinking is inscrutable. We can keep trying to understand it, but we’ll be puzzled again the next time the markets or the economy make major moves."

Why do we like what we like?

At the moment we consume, say, a chocolate bar, our brains seamlessly synthesize sensory phenomena, ideas, memories, and expectations—which means that we often don't fully understand why we like the things we like. Psychologist Paul Bloom describes how storytelling and marketing can add layers of meaning to our pleasures.

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