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Closed self-service checkouts at an Ikea store in St. Petersburg. Dozens of Western companies have suspended their operations in Russia until further notice.
Closed self-service checkouts at an Ikea store in St. Petersburg. Dozens of Western companies have suspended their operations in Russia until further notice. IGOR RUSSAK—PICTURE ALLIANCE/GETTY IMAGES

FORTUNE: The Great Business Retreat matters in Russia today–just as it mattered in 1986 South Africa

Jeff Sonnenfeld discusses the importance of companies and CEOs pulling out of Russia amidst the war in Ukraine.

Jeff Sonnenfeld discusses the importance of companies and CEOs pulling out of Russia amidst the war in Ukraine. 

Read the full article on FORTUNE here.