Publications by K. Sudhir

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2016

Do Store Brands Aid Store Loyalty?

K. Sudhir, S. Seenivasan, and D. Talukdar
Management Science
2016
Article

Do Sympathy Biases Affect Charitable Giving? The Effects of Advertising Content

K. Sudhir, S. Roy, and M. Cherian
Marketing Science
2016
Article

Editorial: The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production

K. Sudhir
Marketing Science
2016
Article

2015

Early Adoption of Modern Retail in an Emerging Market: Evidence from India

K. Sudhir, V. Narayan, and V. Rao
Marketing Science
2015
Article

Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology

K. Sudhir, J.B. Priester, M. Shum, D. Atkin, A. Foster, G. Iyer, G. Jin, D. Keniston, S. Kitayama, AM. Mobarak, Y. Qian, I. Tewari, and W. Wood
Customer Needs and Solutions
2015
Article

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