Yale School of Management

Publications by Jiwoong Shin

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2019, Under Review

Online Targeted Advertising: how do consumers make inferences?

B. Sen, J. Shin, and K. Sudhir
Marketing Science
2019, Under Review
Working Paper

2019

A Model of Brand Positioning: Product Perspective

T. Ke, J. Shin, and J. Yu
2019
Working Paper

The Granularity and Value of Information in Targeted Advertising

D. Chang, J. Shin, and J. Yu
2019
Working Paper

2018

Ratcheting of Profitability Expectations and its Consequence for Supply Chains

B. Sen, J. Shin, and D-H. Yoon
2018
Working Paper

2017

Buzz Management

A. Campbell, D. Mayzlin, and J. Shin
RAND Journal of Economics
2017
Article

2016

2013

2012

2011

Uninformative Advertising as an Invitation to Search

J. Shin & D. Mayzlin
Marketing Science
2011
Article

2010

2009

2007

2005

2004

1983

Maximizing the Value of a Customer in Credit Cards: Credit Scoring, Revenue Scoring, Or Both?

J. Shin & B. Kim
Journal of Database Marketing
1983
Article