Imagine doing your grocery shopping virtually while waiting for the metro home. Imagine shopping for your favorite beauty products whilst in a taxi on your way to a runway show or drinks with friends during New York Fashion Week. These are no longer fantasies.
Marketing has fundamentally changed over the last five years and marketers need to adapt if they are going to be successful. This was an overarching theme during the Yale Center for Customer Insights Conference on January 25, 2013. Continue reading “Engaging Consumers in a Complex World: A New Era of Marketing with People at the Core”