The digital revolution has altered every aspect of the consumer decision journey — from purchase to consumption to post-consumption interactions — creating new challenges and opportunities for marketers and entrepreneurs.
This program is designed to provide participants with a comprehensive overview of new product development from idea generation to marketing implementation. In this workshop you will focus on the how to generate ideas that provide value to consumers and the critical decisions that managers must make to successfully execute marketing strategies.
Grounded in Yale research, the program systematically explores the three critical areas that can drive new business successfully to market. Gain frameworks for finding new business opportunities, crafting brand strategies that create value for customers, and carrying out strategy in new digital markets. Throughout the program, experts will share current thinking, moderate discussion, and guide interactive sessions to ensure learning leads to action in your company.