The staff and faculty of YPC are dedicated to creating a unique educational experience that is more immersive and personal than available anywhere else. This is a course, not a conference.

A CHALLENGING AND TIMELY CURRICULUM

YPC offers lectures that delve deeply in the current (and future) state of the industry and the most important issues and up-to-the minute trends, supplemented with small group discussions, one-on-one counseling sessions, and ample time to carry on the conversation outside the classroom.

AN INTIMATE SEMINAR SETTING

The sessions are conducted in a collegial atmosphere in which the active participation of all students is strongly encouraged by the faculty. The size of the class is limited to a maximum of 70 students in order to allow a closer relationship between the faculty and students to flourish.

DIRECT INTERACTION WITH EXPERT FACULTY

The faculty, industry experts, and distinguished members of the Yale School of Management, are carefully selected for their experience, proven success in innovation, and teaching ability. Their real-world examples and insights will help you improve your critical thinking and decision-making skills, and the best practices and case studies they share will provide practical takeaways that can immediately be put into place within your organization.

EMPHASIS ON BEST PRACTICES IN BUSINESS AND CHANGE MANAGEMENT

YPC’s focus on strengthening your skills in strategic planning and leadership will enable you to guide your company more effectively in times of transformational change and prepare you to think realistically about both your own career and the future success of your organization.

BECOMING A PART OF A GLOBAL NETWORK OF PEERS

YPC introduces you to an international group of peers and the continual exchange of ideas and experiences, both inside and outside the classroom, leads to friendships that last well beyond your time at Yale. As a YPC alum, you will receive exclusive invitation to YPC-hosted events and be part of an on-going dialogue on our social media sites.

The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Richard Stolley (People and Time, Inc.), Dorothy Kalins (Dorothy Kalins Ink, LLC), Michael Clinton (Hearst Magazines), and Kevin McKean (DataNeutrality.org). See session descriptions in Magazine Media Curriculum tab.

From Previous Participants

“One of YPC’s unique aspects is that you are fully immersed for an entire week and you’re hearing not just about the current state of our industry but about the future. You’re hearing from some of the best and brightest people who are carving out what it means to be a modern magazine company, not just right now but five years from now.”
— Cindy Leive, Editor-in-Chief, Glamour

“The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place. The course provided a unique ‘look behind the curtain.’ I am definitely walking away with so much new knowledge that I plan to put into action at my company.”
—  Michael Krans, Associate Publisher, Sales, Harper’s Bazaar

“The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.”
— Michelle Herrera Mulligan, Editor-in-Chief, Cosmopolitan for Latinas

Who Should Attend?
Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

• CEO, President, Founder, CMO, CTO and COO
• Editor, Editor-in-Chief and Managing Editor
• Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager /  Director
• Audience Development and Subscription Manager / Director
• Journalist
• Creative Director
• Literary agents and publishing consultants

An Immediate Return on Investment

• Leadership toolkit to guide and develop inspired teams in tumultuous times
• Innovation framework to drive growth in a global world
• Implications of cultural change and transition for management, staff, and personal career development
• Brand building through behavioral science-driven consumer understanding
• Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
• New thinking on new revenue sources
• Connection to global network of professionals with shared intellect and passion

Leadership Strategies in MAGAZINE AND DIGITAL MEDIA Speakers 2018

PLEASE CHECK BACK FOR SPEAKER UPDATES

Jim Baron Yale SOM Faculty, William S. Beinecke Professor of Management Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.” He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

Michael Clinton President, Marketing And Publishing Director, Hearst Magazines Michael A. Clinton was named president, marketing and publishing director of Hearst Magazines in June 2010. He is also a member of the Board of Directors of Hearst Corporation. Formerly, Clinton was the executive vice president, chief marketing officer and publishing director of Hearst Magazines, a position he had held since January 2001. Prior to his time at Hearst, Clinton was executive vice president of Condé Nast Publications, where he oversaw sales and marketing for the company's 15 national titles, including Vogue, Vanity Fair and Architectural Digest. Prior to that, as Condé Nast's senior vice president of group sales and marketing, Clinton revamped the company's multi-title sales and marketing organization, which accounted for 50 percent of its total revenue. Clinton spent a total of 10 years at GQ magazine, including six years as publisher—at the time, the company's youngest publisher. Clinton is the founder and president of the non-profit organization, Circle of Generosity. He has served as chairman of the board of the Volunteers of America, as well as on the boards of The Starlight Children's Foundation and Lifetime Television Network. He also serves as a trustee for the International Center of Photography. In addition, he is the former chairman of the MPA—Association of Magazine Media. The Pitt News, the campus newspaper of his alma mater, honored him by creating the Michael Clinton Award for Distinguished Service in Publishing, in his name. Clinton graduated magna cum laude with a bachelor's in economics and political science from the University of Pittsburgh, and earned his M.B.A. from Pace University's Lubin Graduate School of Business. He also holds an honorary doctorate from Pace University.

Joanna Coles Chief Content Officer, Hearst Magazines Joanna Coles is chief content officer of Hearst Magazines. She additionally sits on the board of directors of Snapchat, as well as the board of Women Entrepreneurs New York City, an initiative to expand female entrepreneurship, with a focus on underserved women and communities. The British-born editor arrived in the U.S. in 1997 as the New York bureau chief for The Guardian, before moving on to become the New York columnist for The Times of London. Coles joined Hearst in 2006 as editor-in-chief of Marie Claire. She was named editor-in-chief of Cosmopolitan, the world’s largest women’s media brand, in 2012. Over the course of her career, Coles has won numerous prestigious awards for journalism and media leadership. She was recently described by The New York Times as “one of the most powerful people in media.” Coles is currently writing a book with HarperCollins on relationships in the digital age and resides in Manhattan.

Nigel Holmes Principal, Explanation Graphics Born in England, Nigel Holmes studied illustration at the Royal College of Art in London and then freelanced for magazines and newspapers for 12 years before coming to America in 1978 to work for Time magazine. He became graphics director at Time, where his pictorial explanations of complex subjects helped readers understand otherwise abstract numbers and difficult scientific concepts. In 1994, he founded his own business, Explanation Graphics, and has worked with a variety of clients including American Express, The Smithsonian Institution, and United Healthcare. He also does graphics and illustrations for publications such as Scientific American, National Geographic and The New York Times. Holmes has written seven books about (or including lots of) information graphics, including The Book of Everything (2012), and Instant Expert (2014), both published by Lonely Planet.

Jon Hart Chief Legal Officer, NPR Jon Hart is Chief Legal Officer, General Counsel, and Secretary of NPR. Before joining NPR in 2014, Jon spent 27+ years in private practice (at Dow Lohnes PLLC and then Cooley LLP), representing media and technology companies and nonprofit institutions on everything from intellectual property and newsroom counseling to litigation; from content and technology licensing to corporate governance; from commercial contracts and strategic alliances to data collection and privacy. Jon was on the faculty of the Stanford Professional Publishing Courses from 1994 through 2008 and has taught in the Yale Publishing Course since 2010. He is author of Internet Law: A Field Guide (BNA Books) and speaks frequently on media and technology law. Jon has been recognized by Washingtonian magazine as one of “Washington’s Best Lawyers” (First Amendment and Media); by Super Lawyers (Technology Transactions); and by Best Lawyers in America (First Amendment Law, Information Technology Law, Media Law, and Litigation - First Amendment). Jon clerked for United States Circuit Judge Jerome Farris and United States District Judge Almeric Christian. He is a graduate of Middlebury College and Stanford Law School.

Dorothy Kalins Director, Dorothy Kalins Ink and Founding Editor of Metropolitan Home and Saveur Dorothy Kalins has been an innovator in magazine editorial and management for decades. In 2001 Kalins joined Newsweek as Executive Editor where she helped direct the magazine’s National Magazine Award–winning coverage of 9/11. Kalins was the first woman ever named Adweek’s Editor of the Year; she was awarded the prestigious Matrix Award from Women in Communications for her work in magazines. In 2010, she accepted the Exceptional Woman in Publishing Award from WIPP. In 2013, Kalins was inducted into the Beard Foundation’s Who’s Who in Food & Beverage. Kalins was the founding editor-in-chief of Metropolitan Home, the leading baby boom design publication, which won the National Magazine Award for general excellence in 1990. Kalins was named vice president and editorial director of the Meredith Design Group, responsible for the editorial direction of Metropolitan Home, Traditional Home, and Country Home. Kalins became founding partner and editor in chief of Meigher Communications, where she founded Saveur in 1994, relaunched Garden Design as a national consumer magazine and other special interest magazines and newsletters. In its first five years under her direction, Saveur received 17 nominations and won three National Magazine Awards. In all she has produced eight books developed from her magazines. In 2006, Kalins launched Dorothy Kalins Ink, editorial consultants. As director, she and her team work on book and magazine projects both here and abroad, producing and writing cookbooks and consulting on editorial positioning, management, staffing and redesign. She has produced three award-winning books with John Besh, two with David Tanis, Hero Food with Seamus Mullen, and in 2013, The Gramercy Tavern Cookbook. Kalins has produced three book projects all to be published in fall 2015: V is for Vegetables, with Gramercy Tavern’s Michael Anthony; Zahav, a definitive work on Israeli-American cuisine with the award winning Philadelphia chef Michael Solomonov; and Besh Big Easy, her fourth book with New Orleans chef John Besh. Kalins is an editorial consultant to Panna, a leading edge video cookbook for the iPad and chair of the Journalism Committee of the James Beard Foundation.

Marissa King Yale SOM Faculty, Professor of Organizational Behavior Professor King’s research examines network-based innovation and learning dynamics within the healthcare sector. Her current work analyzes factors associated with the adoption, diffusion, and utilization of mental health medications. By exploiting spatial and temporal variation in diagnosis and treatment decisions, her work establishes the key role that patient and provider networks play in explaining phenomena ranging from the precipitous rise in autism diagnoses to the rapid expansion of the market for mental health medications. King’s research has been featured in journals such as American Sociological Review, American Journal of Sociology, and Administrative Science Quarterly.

Bonnie Kintzer Chief Executive Officer, Trusted Media Brands, Inc. Ms. Kintzer joined Trusted Media Brands in April 2014. Originally known as The Reader’s Digest Association, she rebranded the company to reflect the portfolio of trusted brands including Taste of Home, The Family Handyman, Haven Home Network, Reminisce, Birds & Blooms and Reader’s Digest. In that time, she has focused on a growth strategy including the launch of MyDIYUniversity.com, Taste of Home Special Delivery as well as digital growth to 63MM unique visitors across all brands. Ms. Kintzer joined Trusted Media Brands from Women’s Marketing Inc. the leading marketing services company serving emerging brands targeting women. She has also built her own consulting firm serving the media industry. Bonnie was previously at Reader’s Digest Association; during her nearly 9 year tenure here she held a number of senior executive positions and was responsible for a number of the Company’s largest publishing and digital properties including Allrecipes.com. In addition, Ms. Kintzer oversaw the hugely successful launch of Every Day with Rachael Ray. Ms. Kintzer holds an MBA from Harvard Business School and a B.A. from Clark University. She is Chairperson of the Reader’s Digest Foundation, Chairperson of the 40 Million Story Campaign for United Through Reading and is on the Board of Directors of the Children’s Learning Center of Fairfield County and the MPA – The Association of Magazine Media.

Corby Kummer Senior Editor, The Atlantic Corby Kummer edits articles on politics and public affairs and writes a regular food column. He is also the editor of The Atlantic Food Channel, a blog devoted to food. He has been called “a dean among food writers in America” by The San Francisco Examiner. As a reporter and a writer he takes his work very seriously. Kummer has been a restaurant critic for New York Magazine and Boston Magazine. He is the winner of five James Beard Journalism Awards (most recently in 2008), and has been a finalist for the National Magazine Awards. Less than a year after its launch, The Atlantic Food Channel was nominated in 2010 as best magazine department on the Internet. Kummer graduated from Yale University in 1979.

Cynthia Lieve Editor in Chief, Glamour Glamour magazine reaches one out of every eight American, with 12.2 million print readers and 9 million unique users online. Under Cindi Leive’s leadership, Glamour has received a record number of National Magazine Awards, including the top honor, Magazine of the Year, a new category added in 2010 to recognize both print and digital excellence. Leive is the author of Glamour’s Big Book of Dos & Don’ts: Fashion Help for Every Woman, and has been a women’s lifestyle contributor for the TODAY show. She also serves on the board of the International Women’s Media Foundation and is a former president of the American Society of Magazine Editors. She was named the “Most Powerful U.S. Fashion Magazine Editor” by Forbes, has been on Crain’s list of “Top 40 Under 40”, and was named one of the most powerful women under 40 in New York by Gotham magazine. She is a graduate of Swarthmore College.

Nathan Novemsky Yale SOM Faculty, Professor of Marketing Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.

Anne Sachs Executive Digital Director of W and Editorial Director of Product Partnerships Anne Sachs oversees digital growth and strategy for the W brand, and works across brands on developing new editorial product. Previously, she was Executive Director of Conde Nast's Social News Desk, and is the former digital director of GLAMOUR. Before coming to Conde Nast, Anne worked brands including ELLEgirl, MTV Networks, and The Gallup Poll. She is a graduate of Skidmore College and Columbia University’s Graduate School of Journalism.

Jiwoong Shin Yale SOM Faculty, Professor of Marketing Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality. Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications. For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.

Amy Wrzesniewski Yale SOM Faculty, Professor of Organizational Behavior Professor Wrzesniewski's research interests focus on how people make meaning of their work in difficult contexts (e.g., stigmatized occupations, virtual work, absence of work), and the experience of work as a job, career, or calling. Her current research involves studying how employees shape their interactions and relationships with others in the workplace to change both their work identity and the meaning of the job.

Gal Zauberman Yale SOM Faculty, Professor of Marketing Gal Zauberman studies consumer judgment and decision making, time in decisions, financial decision making, and memory for emotions and choice. In his research, he has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He recently started investigating the role of photography in experiences. He won numerous awards, including the William O’Dell and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others. He has a BA from UNC Chapel Hill, and a PhD from Duke Fuqua School of Business.

The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Marcus Leaver (The Quarto Group Inc.), Kirsty Melville (Andrews McMeel Universal), Tim Sullivan, Lisa McCloy-Kelley,  Craig Mod, Carolyn Pittis, Edward Nawotka, Leslie Prives, Kristin Fassler, Leigh Marchant, Nihar Malaviya (Penguin Random House) and Rick Joyce (formerly Perseus Books Group). Globally renowned Yale School of Management faculty will lead sessions on current management thinking, including:

• Leadership in Turbulent Times
• Innovation Strategy
• Rethinking Consumer Behavior
• Brand Building in a Digital Age

From Previous Participants

“Because YPC is an intensive week, people get a chance to explore ideas and think about them throughout the week, with different speakers providing the opportunity to come at problems from different angles while we learned about challenges and opportunities in the book publishing space.”
— Kirsty Melville, President and Publisher, Andrews McMeel Universal

“The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come.  The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.”
— Christie Henry, Editorial Director, University of Chicago Press

“YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the speakers or the attendants.”
— Alejandro Fernandez, General Manager, Spanish Association of University Presses

Who Should Attend?
Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

• CEO, President, Founder, CMO, CTO and COO
• Editor, Editor-in-Chief and Managing Editor
• Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager /  Director
• Audience Development and Subscription Manager / Director
• Journalist
• Creative Director
• Literary agents and publishing consultants

An Immediate Return on Investment

• Leadership toolkit to guide and develop inspired teams in tumultuous times
• Innovation framework to drive growth in a global world
• Implications of cultural change and transition for management, staff, and personal career development
• Brand building through behavioral science-driven consumer understanding
• Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
• Improving content development and the e-book experience for readers
• Connection to global network of professionals with shared intellect and passion

Leadership Strategies in BOOK PUBLISHING Speakers 2018

PLEASE CHECK BACK FOR SPEAKER UPDATES

Jim Baron Yale SOM Faculty, William S. Beinecke Professor of Management Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.” He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

Kristin Fassler Vice President and Director of Marketing, Ballantine, Bantam Dell Kristin Fassler is Vice President, Director of Marketing at the Ballantine Bantam Dell division of Penguin Random House. She oversees the creation and implementation of the consumer marketing, branding, advertising, and social strategies for over 100 fiction and nonfiction titles annually, including campaigns for bestsellers including Game of Thrones, Outlander, Star Wars, Jack Reacher, Janet Evanovich, and Lauren Graham, to activate their core audiences and find opportunities to grow their reach. With over 20 years of experience in book sales and marketing, she has spoken widely at professional conferences and academic environments about opportunities to be consumer-facing in the current retail environment.

Christie Henry Director, Princeton University Press Christie Henry is enjoying her first year as Director of Princeton University Press, having moved in September of 2017 from the University of Chicago Press. She has 25 years of experience in scholarly publishing, overseeing peer review, collaborating with faculty and university administration boards, and was a founding member of the AUPresses Acquisitions committee, which authored the AUPresses Best Practices of Peer Review in 2016. Her own areas of publishing expertise include science publishing across readerships (trade and academic), and a strong commitment to building supportive and collaborative cultures. She is the first woman to lead Princeton University Press.

Nigel Holmes Principal, Explanation Graphics Born in England, Nigel Holmes studied illustration at the Royal College of Art in London and then freelanced for magazines and newspapers for 12 years before coming to America in 1978 to work for Time magazine. He became graphics director at Time, where his pictorial explanations of complex subjects helped readers understand otherwise abstract numbers and difficult scientific concepts. In 1994, he founded his own business, Explanation Graphics, and has worked with a variety of clients including American Express, The Smithsonian Institution, and United Healthcare. He also does graphics and illustrations for publications such as Scientific American, National Geographic and The New York Times. Holmes has written seven books about (or including lots of) information graphics, including The Book of Everything (2012), and Instant Expert (2014), both published by Lonely Planet.

Susan Johnson Chief People and Communications Officer, Andrews McMeel Universal Susan leads brand strategy, corporate marketing communications, HR, talent recruitment and organizational development for the global integrated media company. Upon joining AMU in 2015 as the company’s first Chief Marketing Officer, Susan led the integration of AMU’s independent divisions into a unified, holistic brand, refined and re-launched the GoComics.com brand, expanded the capabilities of AMU’s digital marketing talent, and guided the marketing strategy and execution of the global launch of Rupi Kaur’s #1 New York Times Bestseller, The Sun and Her Flowers. In late 2017, Susan took on the new role of Chief People and Communications Officer to accelerate the pace of cultural change at AMU, promoting a growth mindset and developing the talent essential for an adaptive, nimble, innovative organization. Prior to joining AMU, Susan spent 15 years leading marketing teams in the financial services industry. She is a graduate of the University of Missouri School of Journalism. Her superpower is helping individuals and teams identify, maximize and synergize their strengths to meet complex business challenges.

Rick Joyce Former Chief Marketing Officer, Perseus Books Group Rick Joyce has been a strategist and operator in the media business for 30 years. Most recently he was the CMO of the Perseus Book Group, the leading independent publishing and services company, recently sold to Hachette and Ingram. At Perseus, he was involved in growth strategy, digital strategy, and business development for nine in-house publishers, and for developing services and solutions for more than 600 independent publisher clients. He was the force behind BOOK: THE SEQUEL at BEA 2009 (a publishing experiment that crashed a book in all formats in 48 hours from the show floor), and the industry’s first Publishing Hackathon, at BEA 2014. Prior to Perseus, he worked as a strategy consultant at Booz Allen and as a partner at Accenture in publishing, newspapers, magazines, radio, TV, and live entertainment, for clients like Harper Collins, Simon & Schuster, Disney, MTV, the Chicago Tribune, and the Hong Kong Jockey Club. Rick has a BA from Dartmouth, an MBA from Columbia, an MFA from The Actors Studio Drama School, and five children.

Marissa King Yale SOM Faculty, Professor of Organizational Behavior Professor King’s research examines network-based innovation and learning dynamics within the healthcare sector. Her current work analyzes factors associated with the adoption, diffusion, and utilization of mental health medications. By exploiting spatial and temporal variation in diagnosis and treatment decisions, her work establishes the key role that patient and provider networks play in explaining phenomena ranging from the precipitous rise in autism diagnoses to the rapid expansion of the market for mental health medications. King’s research has been featured in journals such as American Sociological Review, American Journal of Sociology, and Administrative Science Quarterly.

Marcus Leaver Former Chief Executive Officer, The Quarto Group Inc. Marcus Leaver was CEO of The Quarto Group from December 2012 and resigned his position in May 2018. At Quarto, he re-focussed the London Stock Exchange-listed Group on its intellectual property businesses; reducing debt by 20% by selling non-core activities, growing its children’s business by 165%, and its foreign language business by over 30%. Prior to Quarto, he worked in the USA from 2005, latterly as President of Sterling Publishing, a subsidiary of Barnes & Noble. Before living and working in the US, from 1998 he worked for Chrysalis Group plc, a London Stock Exchange-listed media company, latterly as Corporate Development Director and then CEO of Chrysalis Books Group, from 2002. Marcus graduated from the University of East Anglia with a degree in Art History and received his MBA from London Business School. He lives in London with his wife and four children.

Nihar Malaviya EVP and Chief Operating Officer, Penguin Random House USA Nihar Malaviya is responsible for Strategy, Analytics & Program Development for the Sales, Operations & Digital departments and has direct oversight for the company’s combined corporate technology teams and for the Random House operations teams. His key responsibility is to create new capabilities required for Random House to be successful in future - ranging from dynamic pricing, consumer insights and marketing, to vendor managed inventory. At Random House, Malaviya has worked on a variety of corporate functions ranging from sales, technology, operations, supply chain, production and lead numerous projects ranging from digital strategy, eBook pricing, technology infrastructure consolidation, supply chain redesign and production vendor re-negotiations. Before entering the world of publishing, Malaviya spent seven years on Wall Street at the intersection of credit & market risk management and technology. Malaviya has an MBA in Finance & Marketing from the Stern School of Business and a Bachelor of Science in Computer Science and is a CFA (Chartered Financial Analyst) charterholder.

Leigh Marchant Vice President and Director of Marketing, Random House, Spiegel & Grau Leigh Marchant is Vice President and Director of Marketing for Random House and Spiegel & Grau where she oversees the development and implementation of integrated marketing campaigns for the imprint’s non-fiction and literary fiction list. Prior to her time at Random House, she was a Coop Account Manager in the Merchandising Department at Barnes & Noble. She has also worked in marketing and publicity at Oxford University Press, the Perseus Books Group, and Harcourt. She earned her MBA from New York University’s Stern School of Business and holds an undergraduate degree from Cornell University.

Liisa McCloy-Kelley Vice President and Director, Ebook Development & Innovation, Penguin Random House Liisa McCloy-Kelley is responsible for leading the charge as Penguin Random House works to create innovative new ebook products and drive new functionality for the ebook marketplace. She has been with the company for more than 25 years and co-leads a corporate team of more than 50 developers, designers and producers dedicated to advancing ebook production and innovation in support of our authors and their stories. Since 2000, she has worked on a variety of ebook standards with numerous organizations and serves on the Board of Directors of the IDPF. She has spoken at many industry conferences and has taught at Wellesley and at the New York University Publishing Center.

Kirsty Melville President and Publisher, Andrews McMeel Universal Founding publisher of Simon & Schuster Australia, Kirsty Melville moved to the U.S. in 1994 as Vice President and Publisher for Ten Speed Press and led in its transformation from a niche publishing company into an internationally recognized, award-winning publisher. She departed Ten Speed to work as Publisher for San Francisco’s University Games, was appointed Publisher and Executive Vice President of Andrews McMeel Publishing in 2005, and was named President and Publisher in 2009. Andrews McMeel Universal is a global, independent, and integrated media partner to creators of inspirational content, comics and illustrated humor. It distributes creator content through global syndication; book, calendar and greeting card publishing; digital consumer experiences; and entertainment licensing. Under her leadership, the company has published many New York Times bestsellers including Milk and Honey by Rupi Kaur, How to Tell if Your Cat is Plotting to Kill You by Matthew Inman, Big Nate series by Lincoln Peirce and Posh puzzle and coloring books with more than 10 million copies sold worldwide.

Craig Mod Publishing Start-up Advisor and Investor; Writer and designer, Medium Craig [http://craigmod.com] is a writer, photographer, and investor who splits his time between the mountains of Japan and New York. He is an investor in Timbuktu (“Goodnight Stories for Rebel Girls”), the browser based design tool Figma, Japanese payments company Paidy, and US payments company Stripe. He is a limited partner in the investment funds: The Designer Fund, and 500 Japan. He has been an advisor to Medium.com for the last five years, and was product lead for Flipboard for iPhone. He is the co-author of the books Koya Bound: Eight days on the Kumano Kodo (2016), and Art Space Tokyo (2010). His essay collection, Bokura no Jidai no Hon ("The Books of our Generation"), was published in Japanese and Korean (2015). He is a MacDowell, VCCA, and Ragdale writing fellow, and Techfellow award recipient. His writing has appeared in The Atlantic, California Sunday Magazine, Aeon Magazine, Virginia Quarterly Review, New Scientist, Contents Magazine, Codex Journal of Typography and other publications. This is his eighth time speaking at YPC.

Edward Nawotka Specialist Bookselling and international News Editor, Publishers Weekly Ed Nawotka has been writing about the global book publishing business for nearly two decades. Prior to joining Publishers Weekly, he was the founding editor of Publishing Perspectives, a columnist for Bloomberg News, and contributor to a wide range of publications, from the New York Times to the New Yorker. He lives in Houston, where he is currently at work on a book about the Rothko Chapel.

Nathan Novemsky Yale SOM Faculty, Professor of Marketing Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.

Carolyn Pittis COO And Co-Founder, Veloscore™ & Managing Director, Welman Digital LLC Carolyn is the Chief Operating Officer and lead product designer of VeloScore™, a cloud-based software platform designed to increase organizational collaboration and productivity. At VeloScore™ and in her consulting business, Carolyn specializes in cross-channel operations, change management, organizational design, business process engineering, and operating metrics to drive superior performance and lasting innovation. Carolyn is a recognized publishing industry leader with over 25 years experience increasing business efficiency and effectiveness. She has held a variety of senior management positions working closely with executives in digital strategy and marketing, sales, web product development, operations, digital asset management, business development, and managing editorial. She is a frequent speaker and consultant on how to drive change in the publishing workplace. Prior to launching VeloScore™, Carolyn served as VP, Operations at Sterling Publishing, a division of Barnes and Noble, Inc. and SVP, Publishing Transformation at HarperCollins Publishers.

Leslie Prives Director of Digital Marketing, Random House Publishing Group Leslie Prives is the Director of Digital Marketing for Random House Publishing Group, where she oversees a team that focuses on three areas of digital innovation: Analytics & Customer Insights, Email Audience Development, and Web Experiences. Prior to joining Random House, Leslie worked in marketing strategy and analytics at DigitasLBI and Ogilvy CommonHealth, and in educational marketing at Penguin Young Readers Group. She has a BA in English from Tufts University and an MBA from Columbia Business School.

Jiwoong Shin Yale SOM Faculty, Professor of Marketing Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality. Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications. For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.

Amy Wrzesniewski Yale SOM Faculty, Professor of Organizational Behavior Professor Wrzesniewski's research interests focus on how people make meaning of their work in difficult contexts (e.g., stigmatized occupations, virtual work, absence of work), and the experience of work as a job, career, or calling. Her current research involves studying how employees shape their interactions and relationships with others in the workplace to change both their work identity and the meaning of the job.

Gal Zauberman Yale SOM Faculty, Professor of Marketing Gal Zauberman studies consumer judgment and decision making, time in decisions, financial decision making, and memory for emotions and choice. In his research, he has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He recently started investigating the role of photography in experiences. He won numerous awards, including the William O’Dell and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others. He has a BA from UNC Chapel Hill, and a PhD from Duke Fuqua School of Business.

View the YPC  YouTube Channel for additional videos 

Partner scholarships

For the 2018 courses, the Yale Publishing Course has partnered with the American Society of Magazine Editors (ASME) and the Independent Books Publishers Association (IBPA) to offer membership-based scholarships:

• ASME – one scholarship to the Magazine and Digital Media course. The application deadline, April 15, has passed.
• IBPA – one scholarship to the Book Publishing course. The application deadline, April 29, has passed.

2018 YPC Innovative Leader Scholarship  (applications due April 22, 2018)

The YPC Innovative Leader Scholarship recognizes mid- to senior-level book and magazine media professionals in all areas of publishing who demonstrate innovative, initiative-driven leadership impacting their organization and their work in publishing. 4 scholarships will be awarded this year to:

• 2 Book Publishing professionals – one international and one domestic applicant
• 2 Magazine Media professionals – one international and one domestic applicant

The YPC Innovative Leader Scholarship covers the $5,850 tuition cost for the Yale Publishing Course. Housing and travel are not covered.

WHO SHOULD APPLY

The YPC Innovative Leader Scholarship is open to mid- to senior-level book and magazine media professionals in all areas of publishing who meet one (1) or both of the criteria below:

• Work for a non-profit organization
• Work for a small business with 50 employees or less

REQUIREMENTS

In order to be considered for the YPC Innovative Leader Scholarship, you must meet the criteria listed above and submit a:

• Completed program application
• Personal statement describing your work experience, contribution you have made to your company, and what you hope to gain by attending YPC
• One (1) letter of recommendation from your supervisor or associate
• CV or resume

Scholarship recipients will be notified early May, 2018 and will be required to confirm attendance by May 15, 2018.

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Previous WINNERS

Magazine Media scholarship winners

Mary Ikoku, Media and Publishing Consultant, Producer, Working Moms Africa; Antionette G. Kerr, Chief Executive Officer, The Write Folks (North Carolina, USA); Comfort Sakoma, Founder & Chief Executive Officer, Poize Magazine (Abuja, Nigeria); Sally Sampson, President and Founder, ChopChopKids (Massachusetts, USA); Ewelina Swierad, Founder, LifeLab Media (Sydney, Australia)

Book Publishing scholarship winners

Ayanna Coleman, Director of Marketing, Tanglewood Publishing; Tarek El-Elaimy, Marketing Manager for North America, American University in Cairo Press (New York, USA); Deborah Ahenkorah, Executive Director & Co-Founder, Golden Baobab; Founder, African Bureau for Children’s Stories (Accra, Ghana); Jessie Duke, Owner, Pioneers Press (Michigan, USA); Temitope Oyetomi, Managing and Acquisitions Editor, Baal Hamon Publishers (Akure, Nigeria)

PLEASE CHECK BACK FOR CURRICULUM UPDATES

SUNDAY, JULY 22

4:30om Program Overview and Introductions

Tina C. Weiner, YPC Program Director

6:30pm    Welcome Dinner, Beinecke Terrace

KEYNOTE: Why Magazines Matter – Now More Then Ever

Dorothy Kalins

MONDAY, JULY 23

8:30am-noon Hurricane Survival Exercise

Professor James Baron, Yale SOM

This session will provide a venue in which participants can experience their impact on a group decision making exercise that is designed to produce a number of insights. The exercise is based on a paradigm in the behavioral sciences that focuses on the benefits to decision quality when the nature of the problem is met with an appropriate process for decision making. Participants will experience and quantify their impact on the quality of the group’s decision as well as their overall influence on the decision. We will draw parallels with the nature of group decisions that participants face in their professional lives to apply the insights from the session.

1:00pm-2:30pm

Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines

3:00pm-4:30pm

Cynthia Leive, Former Editor in Chief, Glamour 

5:45pm Dinner, Evans Hall

TUESDAY, JULY 24

8:30am-10:00am Problem Framing for Media Executives

Professor Nathan Novemsky, Yale SOM

This session provides an approach that helps media leaders make sense of complex challenges when the problem and the alternatives are not well defined. You will learn how to make better decisions by understanding the typical approach to complexity and gaining tools to improve on that approach, including frames for thinking about digital media. We will discuss specific strategies that will allow you to see your blind spots and better leverage the diversity in your team.

10:30pm-noon Brand Strategy: Building a Brand in a Digital Era

Professor Jiwoong Shin, Yale SOM

While companies build competitive advantage on a series of firm capabilities, an important contribution of the marketing function is the competitive advantage built on branding. This first class on branding will discuss how to define, build, and manage brands. In particular, the class will focus on how to manage the brand and customer experience in a new digital world. Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That means traditional marketing strategies must be redesigned to accord with how brand relationships have changed. Listening to your customers via emerging media can be one of the most important uses of digital marketing channels. We discuss how marketing professionals can leverage emerging digital technology to connect with consumers.

1:00pm-2:30pm

Joanna Coles

3:00pm-4:30pm TBD

4:45pm-5:45pm Yale Campus Walking Tour

WEDNESDAY, JULY 25

8:30am-noon From Autocrat to Advisor: Decision Making for Leaders

Professor Marissa King, Yale SOM

Leadership of teams and firms involves a clear understanding of what it takes to be effective over a range of situations and contexts. This session covers the research on what determines effective leadership – particularly regarding decision making in team contexts. Descriptive data from studies of thousands of global leaders will inform the discussion, as well as participants’ own intuitions about effective leadership styles. The Decision-Making for Leaders (DMFL) assessment, done as pre-work, is used as input for this session.

1:00pm-2:30pm Embracing Digital to Transform your Business While Staying True to your Mission

Sarah McConville, Vice President, Deputy Group Publisher, Harvard Business Review

One of the key architects of the Harvard Business Review’s ongoing transformation leads you through the strategic choices confronting an established media brand as it prepared for its next stage of growth. Among the topics discussed are: finding the sweet spot for print and digital in new subscription offers; boosting the value of your users’ online experience; and publishing across platforms to drive meaningful engagement.

3:00pm-4:30pm Publishing with Your Eyes Open: Managing Legal Risk in the Digital Age

Jonathan Hart, Chief Legal Officer, NPR

To manage legal risk, you have to recognize it. This session will help you spot legal risks before they become legal problems. Jon Hart will help you think about your rights as a copyright holder (and as a borrower of copyright protected material) in a world where perfect digital copies of copyright-protected works can be made with minimal effort and distributed worldwide in an instant. He’ll also talk about the legal risks that arise when publishers blur the line between editorial content and advertising. Come armed with questions.

4:45pm-5:45pm Visual Imagination

Nigel Holmes, Principal, Explanation Graphics

After three days of intense listening and learning, information designer Nigel Holmes' session will be more relaxed. (A bit!) It'll include how we get lost in big numbers; the dreadful result of Mozart’s experiment with the technology of 1791; why we are addicted to cheese; and what makes a magazine (and some books) "magaziney." Please bring a glass of wine with you (or a wineglass filled with whatever you like to drink); you'll need it during the talk for an audience-driven demonstration.

THURSDAY, JULY 26

8:30am-10am Crafting Jobs Amidst Organizational Change

Professor Amy Wrzesniewski, Yale SOM

How do you navigate and manage your own career in the midst of rapid change? This session explores organizational change to understand both the patterns that changes take and how periods of transition impact both managers and their employees. Particular attention will be paid to how individuals can craft their own jobs to take greater control of their futures.

10:30am-noon

Anne Sachs, Executive Digital Director and Editorial Director of Product Partnerships,W Magazine

1:00pm-2:30pm

Maya Draisin,VP of Marketing, Collection, Conde Nast

3:00pm-4:30pm Ethical Dilemmas in Magazine and Digital Publishing

Dorothy Kalins, Director, Dorothy Kalins Ink  and Founding Editor of  Metropolitan Home and Saveur and Jonathan Hart, Chief Legal Officer, NPR

This interactive class with Dorothy Kalins and Jonathan Hart, focuses on knotty publishing problems submitted by participants in advance, problems such as 'Would you publish this controversial article? Fire this problematic staffer? Placate this longtime advertiser? Confront your boss directly? Lively debate ensues.

5:45pm-5:30pm Dinner

FRIDAY, JULY 27

8:30am-10am Systematic Approach to Creativity

Professor Gal Zauberman, Yale SOM

The ability to solve problems creatively and innovate is a competitive advantage in many areas of business and is often an important key to success. This session is designed to introduce participants to several creative problem-solving methodologies that complement other managerial tools. The main thesis of this session is that creativity is not a spark, it’s a process, and that creativity can be systematic, taught, and encouraged through a structured approach to problem solving with an organization. While some approaches to creativity points to an unstructured process, we will in fact do the opposite, and focus on an evidence based, systematic approach that can be learned and practiced in different settings. The session offers participants the opportunity to learn and apply a systematic approach for how to solve problems, identify opportunities, and generate those elusive ideas that can provide great value to an organization.

10:30am-noon Leadership in Turbulent Times
Bonnie Kintzer, President & CEO, Trusted Media Brands, Inc.

Bonnie Kintzer took the reins of the Reader’s Digest Association in April 2014 following the company’s second exit from bankruptcy in five years. She will speak about the re-branding and reinvigoration of this 95 year old company.

12:00 Lunch and Certificate Ceremony

PLEASE CHECK BACK FOR CURRICULUM UPDATES

SUNDAY, JULY 29

4:30pm Program Overview and Introductions

Tina C. Weiner, YPC Program Director

6:30pm Welcome Dinner, Beinecke Terrace

Keynote: Thinking Outside the Book

Craig Mod, Publishing Startup Advisor and Mentor

Everything old is relevant again. Print books are back. Mailing lists are hot. And radio (podcasts) is one of the fastest growing media channels. Craig reminds us what makes the book so powerful as an object with ingenious examples from artists and publishers. Looking beyond its physical edges, he considers the book's future.

The printed book may be back, but is it here to stay? We’ve only begun to scratch the surface (thanks to digital innovations like print on demand) of how designers can re-imagine these canvasses for our thoughts and ideas. Craig will help set the stage for a week of considering and reconsidering why it is we make books, and how we can continue to do so as the medium evolves and changes.

MONDAY, JULY 30

8:30am-noon Team Decision Making Sumulation: Hurricane Survival

Professor James Baron, Yale SOM

This session will provide a venue in which participants can experience their impact on a group decision making exercise that is designed to produce a number of insights. The exercise is based on a paradigm in the behavioral sciences that focuses on the benefits to decision quality when the nature of the problem is met with an appropriate process for decision making. Participants will experience and quantify their impact on the quality of the group’s decision as well as their overall influence on the decision. We will draw parallels with the nature of group decisions that participants face in their professional lives to apply the insights from the session.

1:00pm-2:30pm  The State of Trade Book Publishing Today

Nihar Malaviya, EVP and Chief Operating Officer, Penguin Random House USA

Opening with a broad overview of the publishing industry on what has changed and what has remained constant, the architect of Penguin Random House’s digital strategy explores the impact of the digital revolution on all aspects of publishing – from product development and pricing to marketing and editorial. Nihar Malaviya lays out a plan of action for publishers large and small to follow in order to be successful in the rapidly-changing global marketplace.

3:00pm-4:30pm

Marcus Leaver, Chief Executive Officer, The Quarto Group Inc.

In a presentation based on real-world examples, the CEO of Quarto discusses how the concept of Creative Independence has provided the platform for transformational organic and acquisitive growth in the shifting landscape of 21st century publishing.

6pm Dinner, Evans Hall

TUESDAY, JULY 31

8:30am-10am Problem Framing for Media Executives

Professor Nathan Novemsky, Yale SOM

This session provides an approach that helps media leaders make sense of complex challenges when the problem and the alternatives are not well defined. You will learn how to make better decisions by understanding the typical approach to complexity and gaining tools to improve on that approach, including frames for thinking about digital media. We will discuss specific strategies that will allow you to see your blind spots and better leverage the diversity in your team.

10:30am-noon Crafting Jobs Amidst Organizational

Professor Amy Wrzesniewski, Yale SOM

How do you navigate and manage your own career in the midst of rapid change? This session explores organizational change to understand both the patterns that changes take and how periods of transition impact both managers and their employees. Particular attention will be paid to how individuals can craft their own jobs to take greater control of their futures.

1:00pm-2:30pm Accelerating the Pace of Cultural Change - Leadership Lessons a(and Bruises) from a 50-Year Old Start Up

Kirsty Melville, President and Publisher, Susan Johnson, CMO, Andrews McMeel Universal

How do leaders in an established print based business motivate their associates to stay relevant and thrive in the face of constant disruption and change? How does a traditional publisher evolve its culture, when attitudes and practices no longer fit the needs of a fast paced, digital, agile world? In this session, Kirsty Melville and Susan Johnson will share some of their experiences in driving cultural change at Andrews McMeel, including some of the pitfalls, challenges and successes in reimagining the structure, and empowering associates to be engaged in the process of change.

3:00pm-4:30pm Evolutionary Leaps and Leadership Change

Christie Henry, Princeton University Press

The endurance of all publishers, especially mission driven scholarly presses, in a time of constant change, depends on many factors: balancing mission and finances, encouraging diversity of experience and portfolios, and maintaining long-term collaborations and skill sets while adapting new forms of each. In a candid discussion of her recent transition from editorial director to director, Christie Henry focuses on what she learned in navigating a wide range of challenges and opportunities in establishing new communities, communications and creativity in new environs.

4:45pm-5:45pm Yale Campus Walking Tour

WEDNESDAY, AUGUST 1

8:30am-noon   From Autocrat to Advisor: Decision Making for Leaders

Professor Marissa King, Yale SOM

Leadership of teams and firms involves a clear understanding of what it takes to be effective over a range of situations and contexts. This session covers the research on what determines effective leadership – particularly regarding decision making in team contexts. Descriptive data from studies of thousands of global leaders will inform the discussion, as well as participants’ own intuitions about effective leadership styles. The Decision-Making for Leaders (DMFL) assessment, done as pre-work, is used as input for this session.

1:00pm-2:30pm The Next Evolutionary Step for Digital Books

Liisa McCloy-Kelley, Vice President And Director, Ebook Development & Innovation, Penguin Random House

As many in the publishing industry relax into a world where ebooks are just another format and it appears safe to assume that print and digital will exist side by side for many years to come— work is just starting towards the next large shift for the future of digital reading. The standards that were developed for ebooks are merging in with standards work for the web.  “Publishing@W3C” is becoming an activity that involves readers, publishers, technology companies, browser vendors, businesses, education companies, accessibility advocates and others from around the world who are developing a rich new set of standards that will make ebooks into “first class citizens of the web.”  Come hear about the challenges, opportunities and benefits that this will bring to all of us and how it can help us evolve our thinking about how we develop, market and think about books in the future. Get involved in interactive discussions about what truly makes a great digital reading experience for a variety of different types of content. Learn how you can apply this thinking to your organization, your publications and your part of the larger global reading experience.

3:00pm-4:30pm

Edward Nawotka, Publishers Weekly

In this wide- ranging lecture we'll first offer a general overview of the international publishing markets, then look at business challenges impacting publishers in different regions around the world, from the Americas to Asia, Africa to Europe — as well as the opportunities this presents. Taking specific case studies, will feature three to four key trends and takeaways.

4:45pm-5:45pm Visual Imagination

Nigel Holmes, Principal, Explanation Graphics

After three days of intense listening and learning, information designer Nigel Holmes' session will be more relaxed. (A bit!) It'll include how we get lost in big numbers; the dreadful result of Mozart’s experiment with the technology of 1791; why we are addicted to cheese; the complications that his latest book "Crazy Competions" went through before Taschen published it in May; and why some things just need to be tangible printed objects. Please bring a glass of wine with you (or a wineglass filled with whatever you like to drink); you'll need it during the talk for an audience-driven demonstration.

THURSDAY, AUGUST 2

8:30am-10:00 Brand Strategy: Building a Brand in a Digital Era

Professor Jiwoong Shin, Yale SOM

While companies build competitive advantage on a series of firm capabilities, an important contribution of the marketing function is the competitive advantage built on branding. This first class on branding will discuss how to define, build, and manage brands. In particular, the class will focus on how to manage the brand and customer experience in a new digital world. Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That means traditional marketing strategies must be redesigned to accord with how brand relationships have changed. Listening to your customers via emerging media can be one of the most important uses of digital marketing channels. We discuss how marketing professionals can leverage emerging digital technology to connect with consumers.

10:30pm-noon How to Drive Organizational Growth in a Marketplace of Too Much/Not Enough

Carolyn Pittis, COO And Co-Founder, Veloscore™ & Managing Director, Welman Digital LLC

The global marketplace continues to transform at astonishing rates. Publishing personnel are being asked to do ever more with less. Groups that have been historically separate and distinct must work collaboratively to achieve goals - across functions, across regions, across industries. Technologies mature, mutate, and enable opportunities at ever-larger scale. Yet many groups struggle to adapt to marketplace changes quickly, a struggle that can distract from creativity and productivity. Carolyn Pittis will lead an interactive session focused on tactical ways to help you and your organization increase innovation, collaboration, and productivity.

1:00pm-2:30pm Creating and Executing an Integrated Publishing Plan I

Leigh Marchant, Leslie Prives, and Kristin Fassler, Penguin Random House

3:00pm-4:30pm Creating and Executing an Integrated Publishing Plan II

Leigh Marchant and Leslie Prives, Penguin Random House

5pm Dinner

FRIDAY, AUGUST 3

8:30am-10am  Systematic Approach to Creativity

Gal Zauberman, Yale SOM

The ability to solve problems creatively and innovate is a competitive advantage in many areas of business and is often an important key to success. This session is designed to introduce participants to several creative problem-solving methodologies that complement other managerial tools. The main thesis of this session is that creativity is not a spark, it’s a process, and that creativity can be systematic, taught, and encouraged through a structured approach to problem solving with an organization. While some approaches to creativity points to an unstructured process, we will in fact do the opposite, and focus on an evidence based, systematic approach that can be learned and practiced in different settings. The session offers participants the opportunity to learn and apply a systematic approach for how to solve problems, identify opportunities, and generate those elusive ideas that can provide great value to an organization.

10:30am-noon The Ins and Outs of Innovation In Publishing

Rick Joyce, Former Chief Marketing Officer, Perseus Books Group

Innovation is a much used word in business and in publishing. But what does it mean to actually pursue it in today's publishing business? How to decide what needs innovating? How to decide how to do it? Is innovation affordable? Should you partner, or go it alone? Are there intrapreneurial paths within companies? A discussion of innovation as a practical matter in publishing, drawing on examples from the last 10 years as the CMO and head of strategy at the Perseus Books Group.

12pm Lunch and Certificate Ceremony

APPLICATIONS

What are the application deadlines?
The application deadline for both Books and Magazines is July 1, 2018. Once each program reaches capacity, we will not accept additional participants, but will add names to a wait list.

How many people do you accept into each program?
We accept approximately 70 participants in each program in order to create a close-knit environment and foster relationships between participants and speakers. We strongly suggest you apply as soon as possible to secure a place.

Does the Yale Publishing Course issue Continuing Education Units for attending?
Continuing Education Units are not issued for this Course. Participants will, however, receive a certificate of completion from Yale.

TUITION & DISCOUNTS

What does the tuition fee cover?
The course fee of $5,850 covers tuition, course materials, all lunches, refreshments, special receptions, three dinners, and shuttle transportation to and from classes/hotel during the course. Housing is not included in the course fee; however, a special hotel rate (which includes breakfast) at the Omni New Haven Hotel will be provided for participants.

A 15% discount off the course fee is provided when:

• Early registration that closes April 1, 2018.
• Previously attended YPC
• Yale SOM Alumni
• Nonprofit

A 10% discount off the course fee is provided when:

• Yale University alum
• Friends of YPC 

How do I explain the benefits of the certificate program to my supervisor?
Download the Sample Magainze Justification Letter.

Download the Sample Book Justification Letter.

Preview some classroom takeaways in the article Managing the Madness: Three Insights from Yale SOM Faculty to Help You Navigate an Industry in Flux

For more information,  please contact Lisa Hamm Kammert

TRAVEL & LODGING

I need a VISA letter. How can I get one?
If you are an international participant and need to apply for a VISA, please contact Dorrie Capodicci at dorrie.capodicci@yale.edu to receive an official Yale Publishing Course invitation letter for your VISA application.

What is the best way to get to and from New Haven, CT?
If traveling by plane, Bradley International Airport (BDL) is approximately 45 minutes from New Haven and is served by nine major carriers to 29 non-stop destinations and connections. The city of New Haven is also accessible from John F. Kennedy International Airport (JFK), Newark Liberty International Airport (EWR), and LaGuardia Airport (LGA). Tweed New Haven (HVN) is the airport nearest to New Haven, but offers limited service.

In all cases, travel by car or train from the airport to New Haven is necessary. For detailed information on air and train travel, please visit the “Visit New Haven” web site.

It is recommended that you arrange transportation from the airport through Hy’s Limousine or GO Shuttle. It is not recommended that you take a taxi to New Haven from the airport, as it would be very expensive.

If traveling by train via Amtrak or Metro-North, select New Haven Union Station as your final destination. Taxis are readily available at the train station. The ride from Union Station to the Omni Hotel is about 10 minutes and costs approximately $13 USD.

Will transportation be provided during the Course?
Yes, transportation will be provided  by Yale Executive Education.

Where can I make a hotel reservation?
We will arrange a special rate at the Omni New Haven Hotel for YPC participants. 

COURSE LOGISTICS

Where is the Course taking place?
The Course will take place at the Evans Hall, 165 Whitney Ave, New Haven, CT.

Am I allowed to record sessions or presentations during the Course?
No. Recording during sessions is not permitted.

Many organizations in the publishing industry support YPC's mission. Learn more about them below.

The American Society of Magazine Editors (ASME) is the principal organization for magazine journalists in the US. The 700 members of ASME include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism.

The Ashmead Award, honoring legendary book editor Lawrence Peel Ashmead—known to one and all as Larry–is designed to nurture the career of a promising young editor in the field of book publishing, as an effort to recognize and continue the tradition of Larry’s long and honorable history of mentoring young editors and helping them develop their careers in publishing.

The Association of American University Presses is an organization of nonprofit publishers whose members strive to advance scholarship through their offerings. The Association’s mission is to assist its members through professional education, cooperative services, and public advocacy.

MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies and more than 100 associate members. Staffed by magazine media specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC. 

bluebottlebiz is the largest digital library specialized in business content today, empowering business professionals and executives to access business knowledge whenever and wherever they need it. Founded by publishers, for publishers in 2012 as a privately held company. Users can easily search for and find books, journals, videos, and more in English, Spanish, French, and Portuguese, from over 100 different publishers like Wiley, Palgrave Macmillan, and The Economist Books.

Book Publishers Northwest is a not-for-profit trade association based in Seattle, Washington. Throughout the year, the association offers free educational seminars for aspiring, new, and experienced publishers. They also coordinate select displays of their members’ books at local events, including the Pacific Northwest Booksellers Association's annual trade show.

BoSacks.com is operated by Bob Sacks, veteran publishing expert and founding partner of mediaIDEAS, a company providing research and guidance to the paginated media industry, with leading expertise in digital, mobile, social research and consulting. Bob's private consulting firm, Precision Media Group, publishes "Heard on the Web: Media Intelligence", a daily e-newsletter that delivers pertinent industry news to a diverse, worldwide, publishing community of over 11,750 media industry leaders. It is the longest running e-newsletter in the world.

The Brazilian Book Chamber (Câmara Brasileira do Livro - CBL) represents approximately 600 members throughout Brazil, including publishers, distributors, booksellers, and door-to-door sellers. The organization, founded in 1946, has the mission of building a country with better education through appreciation of books and reading, and expanding the Brazilian publishing market throughout foreign countries.

Fundacion el Libro is an NGO dedicated to the promotion of reading habits in Argentina. Their steering committee includes representatives from all the areas that make up the book industry production line: writers, publishers, printers and booksellers. The many activities they organize and support include: The Buenos Aires International Book Fair, The Buenos Aires Professional Sessions, The Children and Young Adults Fair, Work Sessions for Teacher and Librarians, Literary Prices (Premio de la Crítica, Premio del Lector, Premio Pregonero), and Book Donations to underprivileged Schools and Libraries.

The Independent Book Publishers Association, founded in 1983, is the largest not-for-profit trade organization for publishers in the United States. IBPA’s mission is to lead and serve the independent publishing community by providing advocacy for publishers’ rights, education on all aspects of publishing, and tools for success.

The Publishers Association of New Zealand represents book, educational, and digital publishers in New Zealand. Our members include both the largest international publishers and a vibrant independent publishing community.  PANZ manages the W.E & M.L Forde Publishing Scholarship which enables a New Zealand publisher to attend the Yale Book Publishing course annually.

Publishers Weekly, familiarly known in the book world as PW and “the bible of the book business,” is a weekly news magazine focused on the international book publishing business. It is targeted at publishers, booksellers, librarians, literary agents, authors and the media. It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 8,000 per year.

The Publishing Business Group provides authoritative information for senior-level book and magazine publishers through print and digital publications as well as live and virtual events. PBG’s publications include: Publishing Executive, which offers best practices and strategic insights into technology, market trends and revenue opportunities for consumer, business-to-business, association, STM and other magazine executives and Book Business, which provides forward-thinking and timely analysis for trade, education, association, business, children’s, STM, independent and other book publishing executives. The Publishing Business Group is a division of North American Publishing Company (NAPCO).

Publishing Connections supports organizations in the books sector to engage with new markets, new technologies and new audiences. Founded in 2012 by former course alumnus Alistair Burtenshaw, Chair of Arvon, the UK’s creative writing charity and Director of Charleston, the renowned Bloomsbury group home. He was formerly Chair of Booktrust, the UK’s leading literacy charity, President of Honour of Paris Cook Book Fair 2013, Director of Books and Publishing Worldwide at Reed Exhibitions and Director of The London Book Fair. 

Publishing Perspectives is an online journal of international publishing news and opinion that’s been called “the BBC of the book world.”  With correspondents and personal stories from those on the cutting edge of digital, global, and self-publishing all around the world, Publishing Perspectives provides a window into the industry unlike any other.

PubWest is a vibrant organization of companies that create, design, publish, print, distribute, market, and sell books throughout North America.

Women’s Media Group (WMG), founded in 1974, is a New York-based nonprofit association of women who have achieved prominence in many fields of media. WMG provides a forum for networking, career development, and advocacy through meetings, seminars, and cultural events, helping members understand, discuss, and address the deep changes unfolding in our industry. WMG also mentors young women interested in publishing careers.

Yale Publishing Course alumni include CEOs, COOs, Founders, Publishers, Editors, VPs, and Executive, Managing, and Design Directors from companies of all sizes from around the world.

Participants have come from over 50 countries to attend YPC.

ARGENTINA

AUSTRALIA

AUSTRIA

CAMEROON

NMI Education Ltd

CANADA

CHILE

CHINA

COLOMBIA

CROATIA

DENMARK

FINLAND

FRANCE

GERMANY

GHANA

GREECE

HONG KONG

INDIA

INDONESIA

IRELAND

ITALY

JAPAN

KENYA

KOREA

LITHUANIA

MALAYSIA

MEXICO

MYANMAR

NETHERLANDS

LINDA

NEW ZEALAND

NIGERIA

PERU

PHILLIPPINES

POLAND

PORTUGAL

PUERTO RICO

QATAR

RUSSIA

SINGAPORE

SOUTH AFRICA

SOUTH KOREA

SPAIN

SWEDEN

SWITZERLAND

TAIWAN

TANZANIA

UGANDA

UKRAINE

UNITED ARAB EMIRATES

UNITED KINGDOM

UNITED STATES

VIETNAM

2017 MAGAZINE MEDIA ALUMNI

What an incredible lineup of presenters and an equally impressive group of participants! YPC is truly a week of deep learning. Everything was well planned - from the speakers, to the choice of the topics, to the timing of each sessions. Five days of outstanding insight, incredible advice, and awesome connections. I met professionals from across the world whose contributions influenced my thinking and I have no doubt they'll become my network of support for years to come. I return to my country with new business ideas, a to-do list, and a renewed passion for publishing.

- Mary Ikoku, Editor in Chief, Working Moms Africa Magazine

The Yale Publishing Course is a "total experience" that continues long after you leave the classroom. Top-notch instruction from Yale School of Management faculty and luminaries from the publishing industry is only part of the tremendous value of the program. The course is so thoughtfully designed, participants get the maximum takeaway from every session. All my expectations were exceeded.

- Becky Rodia Schoenfeld, Managing Editor at ARRL

The Leadership in Magazine Publishing is a crash course and a master’s course all in one. An invaluable experience!

- Seth Dellon, Associate Publisher, Foreword Reviews

YPC helped me explore and learn new ways of applying innovative ideas and techniques under the direction of those who are renowned leaders and truly considered pioneers in the publishing sector. It was a unique experience that will certainly define my professional development in this dynamic field.

- Angelos Tzigkounakis, Editor in Chief, ek magazine

I can't say enough about what an invaluable experience this was. It gave me a real opportunity to examine the future of our business and to develop key skills and strategies. It also reminded me of everything that I love about this business.

- Brent Allen, Associate Publisher, Hearst Corporation

This course was the perfect mix of academic theory and real-world case studies, with insights and perspectives that will help anyone become a more creative, innovative and effective leader in the 21st Century.

- Michael Grebb, Publisher, Access Intelligence

Engaging, insightful, and honest -- YPC is a must for anyone trying to navigate the constantly shifting landscape of the media world.

- Ellis Jones, Editor in Chief, VICE Magazine

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2017 BOOK ALUMNI

I would highly recommend the Yale School of Management’s Leadereship Strategies in Book Publishing for managers of all levels. From middle-management to presidents and publishers, everyone can learn from the combination of SOM professional instruction and in-the-trenches case studies from book publishers. Money well-spent!

- J. Molino,  Publishers Weekly

A thoughtfully curated course, bringing together the best of publishing experience and management research and practice. Highly recommended.

- Alex Collins, Lift Education

It was a marvelous and fantastic week, packed with lots of information, training, lessons, and tips. This course will enable you to see further than you did before in publishing, no matter where you are right now. I am delighted and grateful that I attended and can highly recommend it to everyone who love the publishing industry (and is getting into management).

- Nella Klopotek von Glowczewski, Klopotek North America, Exec VP UX Design & UI Development

2016 MAGAZINE MEDIA ALUMNI

Having lectured at the Yale Publishing Course for more than five years now, I have seen time and time again just how transformative the experience has been for the students. Traveling much of the time, as I do, I've seen first hand how students from Seattle to Seoul, Buenos Aires to Berlin have applied what they learned in New Haven and fundamentally changed their careers for the better.

Ed Nawotka, Bookselling and International News Editor, Publishers Weekly

Attending the Yale Publishing Course is like landing in a foreign country and finding that expat cafè where everyone speaks your language--you know that you're home. This was an intense, highly productive week that I'll always remember.

Jeffrey Bauman, Managing Editor at Hearst Magazines

I had an incredible experience at the Yale Publishing Course! The lecturers gave me a ton of ideas from circulation strategy to advertising best practices to organizational management that I could bring home to my staff. I went home energized and excited to go back to work and make an even better magazine.

Eliza Borné, Editor, The Oxford American Magazine

Invaluable information, mind-boggling presentations and complete mental nourishment, acquired all in one place in just five fabulous days!

Sandra Baksh,  Editorial Director, Blue Magazine–Deep Blue Publications

The clear future of publishing is shaped on Yale Publishing Course

Adriano Pozaric, Editor in Chief - Turizam Info

I came back exhilarated. How wonderful to learn from and be surrounded by the best minds in this industry from all over the world as we grapple with our new business models in the wild wild west of digital marketing. The presentations are first rate and I took away many valuable insights.

Rosanna Giacalone,  Global Luxury Marketing and Business Development , La Vita  E Bella Marketing

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2016 BOOK ALUMNI

YPC was an excellent course with excellent speakers. I would recommend it to veteran publishers as well as people who are new to the industry.

Jennifer Harris,  Vice President of Product Development, Zaner-Bloser

YPC is a wonderful opportunity to engage with, and learn from, talented and innovative publishers from all over the world. I left feeling inspired and excited to implement what I've learnt.

Aviva Spector, Publishing Manager at Macmillan South Africa (Pty) Ltd

The YPC was one of the single best experiences I could have done for my personal and professional growth. My career has forever been impacted by my time in the course.

Sally Ekus, Literary Agent and Manager at The Lisa Ekus Group

Participating at YPC was a fantastic opportunity for me to meet great people from across the globe and across the trade. The instructors and sessions were informative, interactive and have enriched my knowledge of the industry. Thank you!

Chrissy Heleine, National Account Manager at Random House

I was fortunate to meet an incredibly eclectic group of publishing professional at YPC. I am so grateful that my supervisor nominated me to participate in the course. Nowhere have I met such a creative, intelligent, well-spoken, and diverse group of colleagues. It was a joy to share with and learn from them.

Lindy Humphreys,  Associate Publisher, Abrams Plus at ABRAMS

A fantastic meeting of minds that has left me brimming with ideas for making Lantana Publishing the best publishing company it can be.

Alice Curry, Founder and Publisher at Lantana Publishing

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2015 MAGAZINE ALUMNI

The Yale Publishing Course exceeded my expectations. I was so inspired by the fellow attendees I met and the speakers I heard from. I’m an editor for a small non-profit organization, yet I found so many of the week’s lessons applicable to my own work.

Sara Camp Arnold - Managing Editor - Southern Foodways Alliance

The course was very inclusive of all what we could need in running magazines; from marketing aspects, sales, content, legal, and progressive thinking planning, with all the right set of speakers who are truly experts in the matter.

Iman Ben Chaibah - Founder & Editor-in-chief - Sail Publishing & Sail Magazine

The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.

Michelle Herrera Mulligan - Editor-in-Chief - Cosmopolitan For Latinas

The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place.  The course provided a unique “look behind the curtain”.  I am definitely walking away with so much new knowledge that I plan to put into action at my company.

Michael Krans - Associate Publisher, Sales - Harper’s Bazaar

What an incredible, truly immersive experience! Everything is planned just right - from the speakers themselves, to the pacing of the topics, to the timing of the sessions. In those five days, I got a career’s worth of excellent insight, advice, and amazing connections.

Ann Taylor Pittman - Executive Editor of Food - Cooking Light

I was amazed by the array of presenters and sessions during the course. They all presented a vast amount of knowledge and information, so much more than I imagined would be possible in a week. I am taking away two notebooks filled with everything I learned and will be bringing back to my magazine. Anyone who is serious about a future in magazine publishing should consider this course, whether they are with a small magazine or a big one, B2C or B2B. The information you gain can be applied to everyone.

Ellen Rogers - Editor - Key Communications Inc., USGlass magazine

As a small/midsized independent publisher, it was great to get out of my bubble and hear about what other publishers are doing. From this course I have come away with actionable ideas and a new network of friends in the industry.

Jessica Shanken - Vice President of Business Development - M. Shanken Communications, Inc.

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2015 BOOK ALUMNI

This course is a must for anyone who is in a leadership position in the publishing world. The knowledge gained through an impressive array of presenters and an equally impressive group of participants was invaluable.

Peg MacDonald - Director of Technical Assistance & Brokering Services - Capitol Region Education Council

I have enjoyed the most memorable week at the Yale Publishing Course. Every single session provided something of value to consider in the course of my daily activities as a publisher. It was truly a “delight” on many levels and I head back to my company with renewed enthusiasm for what I do and with many ideas on how to best tackle the various facets of my profession.

Andrea Nattrass - Publisher - Pan Macmillan South Africa

YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the professors or the attendants.

Alejandro Fernandez - General Manager - Spanish Association of University Presses

YPC enabled me to step back from the day-to-day and really think long term about my business.  It encourages agile thinking and sharpens business management skills - providing tools to achieve strong leadership and help define clear direction for your future business.  Highly recommended. 

Anne Landa - Vice President & Group Publisher - Walter Foster & Walter Foster Jr.

YPC exceeded my expectations, and I had high expectations. I wouldn’t have thought I could learn so much and be so inspired in one week. Everyone had so much vitality and optimism, and fed off the course and off each other. I’m sure great things will come out of this course, whether through new partnerships or through the implementation of new and creative strategies in our organizations and work. The best part of the course was getting out of our silos and learning from and sharing meals with professionals working in all sectors of the industry, from Wall Street bankers to digital innovators to designers, and from the most niche not-for-profits to the multi-nationals.

Kate Hampton - Editor - Kwani Trust

The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come.  The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.

Christie Henry - Editorial Director - University of Chicago Press

YPC was like an idea storm! Session after session, I was blown away by the brilliant speakers and their vast experiences. I was inspired and challenged by so many incredible insights. The class was awesome. I thoroughly enjoyed making some really great connections! I would recommend this course to any publishing professional - no hesitations.

Deborah Ahenkorah - Founder and Executive Director - Golden Baobab, African Bureau for Children’s Stories

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2010-2014 MAGAZINE ALUMNI

The course has really changed so much for me – the way I look at every story and every page has changed in ways big and small. It really was the best thing I have ever done in my career.

Brodee Myers-Cooke - Editor-in-Chief, Australian Good Taste, Australia

The Yale Publishing Course is a transformative experience. I had the opportunity to not only listen to leaders in their field, but to talk with them one-on-on as well. I met peers from around the world who influenced my thinking and have become a network of support and talent that I will tap for years to come. I return to my magazine with concrete new business ideas, a to-do list that’s a mile long, and a renewed passion for publishing.

Jennifer Owens – Editorial Director, Working Mother, Bonnier Working Mother Media, USA

This is the most up to date course I have ever attended. The speakers really know the industry and the issues it faces. This is why I go back to Greece armed with great insight and valuable advice.

Stella Rapti – Editor-in-Chief, Attica Media Publications S.A., Greece

An in depth practical experience for editors worldwide, a fantastic way of sharing learning and everyday problems, and a way to connect with publishers from all over the world. This is the real thing, not for beginners.

Roberto Schiattino – Editor-in-Chief, ACCESS, Chile

YPC provided me with insight and information that I wouldn’t ordinarily be privy to – consumer marketing, editorial brand challenges, monetization of a brand from the editorial perspective, visual thinking and much, much more.

Stefanie Rapp – Associate Publisher, Hearst Magazines, USA

A great combination of speakers with successful experience in large and small publishing houses, with different business models. This gives a three-dimensional picture of the market of the publishing business. Very good mix of strategic issues and discussions of specific issues in details. Brilliant level of presentation skills of speakers.

Olena Lobova – Director, Perekhid Publishing House, Ukraine

I found that having the opportunity to reflect on the future of publishing at the Yale Publishing Course, surrounded by accomplished colleagues of all ages, perspectives, and nationalities, was an incredible experience. Networking was definitely a big part of the experience, and in that regard I feel quite satisfied: I left New Haven with new friends and lifetime contacts.

Odette Rodríguez, Content and Media Coordinator, Puerto Rico at Universia, Puerto Rico

A one of a kind cutting-edge experience; the #YPC2012!

Hala Al Gergawi – Managing Editor, AnaZahra.com, Abu Dhabi Media Company, United Arab Emirates

An overall great experience and opportunity to meet and get to know some of the brightest thinkers and professionals in the industry with lots of ideas exchanged.

Adam Inglis – Digital Content Coordinator, Ausmed Education, Australia

The Yale Publishing Course was informational, affirming, and re-invigorating. A fantastic week!

Karen Rodriguez – Regional Vice President, Morris Media Network, USA

Worth every cent of my own money. Yes, I paid for this course myself and the 10,000 miles of air travel is worth it!

Thomas Chong – Author and Founder, Centre for Social Innovation, Singapore

It was an extraordinary experience. The speakers and the students gave me a very in depth insight of what is happening in the magazine industry all over the world.

Maria Daza – Dean, School of Journalism, Universidad del Desarrollo, Chile

At Yale Publishing Course you will get overwhelmed at the beginning, deeply intrigued by the middle and absolutely satisfied by the end.

André Petry – International Correspondent, Editora Abril, Brazil

To experience the Yale Publishing course is to learn from experts in the industry. One is inspired by what actually happens in the outside world of publishing. Each time we operate the new media platforms, we realize that the tasks involved to make all these possible are impressively herculean. Now, we can say, we know who is behind all these progressive measures.

Christine Martine Dayrit – Travel Journalist, The Philippine Star, Philippines

The Yale Publishing Course gave me an opportunity to put my day-to-day duties aside, and study the magazine industry as a whole—where it is today, and where it’s going. I came back to work on Monday eager to share what I’d learned with my colleagues, and to help my publication move forward.

Julia Edelstein – Associate Editor, Real Simple, Time, Inc., USA

The wide experience this course taught me was enough to start my own successful publishing agency that comes from a solid background.

Mohamed Al Matroushi – Owner, Al Takhayul Publisher and Distributor, United Arab Emirates

Hearing such accomplished professionals speak was an incredible experience and I walked away from the experience not just inspired, but also armed with ideas and new strategies to build my magazine brand. The experience of interacting with the other attendees, however, was just as valuable – there was a real sense of community and I loved being able to meet other publishers from across the globe.

Catherine Neville – Publisher & Editor, FEAST, Lee Enterprises, USA

The Yale Publishing Course is inspiring, thought-provoking, and truly transformational. I returned to the office more energized than ever before and couldn’t wait to start sharing new ideas. Every media company should consider sending a representative to soak in the conversation about critical issues facing the publishing industry today and into the future.

Sarah Spagnolo – Digital Projects Editor, Travel+Leisure, USA

The course was invaluable, giving me dedicated time to step back from my day-to-day work realities and take a more strategic and innovative view of the future of publishing; the networking opportunities were fantastic with many new friendships formed. It was great meeting like-minded publishing professionals from all over the world and sharing experiences, challenges and business dilemmas or solutions as a collective. I returned feeling enriched and empowered.

Jennifer Heeger - Editor of Siyasiza and SiyaOnline First National Bank, South Africa

In the days after completing the course, I already felt the new knowledge I gained informing decisions I made at work. I feel like I know where the industry is going – and even better – what steps my magazines needs to take next to prepare for it.

Emily Parsons, Managing Editor, The American Prospect, USA

Attending the Yale Publishing Course was a singular experience. For me, [it was] quite life changing. Imagine being in a room with some of the greatest minds in the media industry today - and you get to pick their brain, listen to their vision and make them contacts? You cannot put a price on this kind of experience.

Samantha Page – Editor, O, The Oprah Magazine South Africa, Associated Hearst, South Africa

The Yale Publishing Course is amazing, and its scope is comprehensive. Topics were carefully selected to address key contemporary issues and opportunities within the publishing industry. Practical solutions were presented, ideas were sparked, and the credibility and expertise of the speakers was exemplary.

Debbie Johnson - Managing Director, Leadership and Adult Publishing, LifeWay Christian Resources, USA

Cutting edge, smart, relevant, prophetic. The access to the top media talent was unparalleled, and the scope and depth of the students from 21 countries added the important global perspective every step of the way. If you want context, contact and content for all things magazine publishing, the Yale Publishing Course is essential. Utterly inspiring, to both sides of the masthead.

Valerie Cruice – Special Projects Editor, Luxe Interiors+Design, Sandow Media

I’ve attended dozens of professional courses in the past, but the Yale Publishing Course was by far the most valuable and well managed I’ve ever experienced. I would definitely return again.

Bruce Helander, Editor-in-Chief, The Art Economist, USA

The Yale Publishing Course is an essential program for anyone currently in the magazine business. Whether they be a seasoned publisher or a first time editor, the breadth of content delivered checks every box and provides all the ammunition a media professional needs in the present climate. The speakers were world-class and really produced the ‘wow’ factor that you look for. The networking and one-to-one interaction with other magazine professionals and industry leaders were unrivaled.

Ty Francis - Publisher, Corporate Secretary Magazine, Cross Border USA

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2010-2014 BOOK ALUMNI

The Yale Publishing Course was a good way to quickly and dynamically immerse oneself in the latest issues facing the industry by hearing from and sharing with others in the trenches.

Kate Brown - Chief Operating Officer, Yale University Press, USA

My time at YPC has already proven valuable…It really was a terrifically enriching experience and I am grateful for the opportunity to have participated.

Michael Szczerban - Editor, Simon & Schuster, USA

My week at Yale was an intensely stimulating experience, and one that I am sure will shape the way that I do my job in the months and years ahead.

George Walkley – Head of Digital, Hachette UK, United Kingdom

The Yale Publishing Course brings together a refreshing blend of diverse professionals from around the world, each bringing valuable insight to add to that of the fabulous faculty. I enjoyed the whole experience immensely and am coming away with an enlarged and better view of the future of publishing.

Jessica Wong – Associate Editor, Howard Books, Simon & Schuster, USA

The Yale Publishing Course was the best professional development experience I have had in my two decade career. The speakers were intelligent and engaging, staff were extremely organized and professional, and fellow participants were diverse, smart, and enjoyable. Best week I have ever spent away from the office.

Jeffrey Felice – Chief Operating Officer, Logical Operations, USA

YPC was a great experience for me. I am truly enlightened by this one week course. I only wish that it would be longer and more in-depth. I come from the service industry that works with Publishers and this course has opened my eyes to key issues that publishers have to deal with. I am glad I took this course.

Ramnik Singh - Account Manager, Q2ABillSmith, UK

Incredible. It was a wonderful time. Here, we could not only learn, study and think our business, but also meet people and make friendships that will last a lifetime.

Rachel Agavino Dias – Subeditor, Editora Sextante, Brazil

The course allowed me to see in a new way that I am part of an industry that has both documented and shaped cultures across the globe. I am energized to seize this time of upheaval to find new ways to keep our industry relevant and vital. I also left with concrete tools to bring back to my team. More importantly, I leave the course knowing that I am better prepared to lead my company through necessary transformation.

Janet Barnes – Director of Publishing, Bentley Publishers, USA

Getting publishers from all over the world in one room for an intensive one-week course in Publishing was a unique experience and very useful. Getting people’s different perspectives, both the speakers and my colleagues gave me a new approach which I can take back with me. I highly recommend.

Alexandra Columbus – Director of Acquisitions, Nova Science Publishers, Inc., USA

It validated what we were doing, taught what we weren’t and inspired to explore more. And of course it was a diverse class to meet and make friends with.

Atiya Zaidi – Publisher, Ratna Sagar P. Ltd., New Delhi, India

YPC provided me with a new and broader perspective on the business of publishing. Now that I have taken it I have a much better understanding of the challenges my colleagues in different departments face and believe I will be able to work with them in new ways to achieve our common goals. Most importantly, I learned valuable new ways to evaluate challenges and plan solutions.

Melanie Falick – Publishing Director, STC Craft, Abrams Books, USA

The Yale Publishing Course helped me see the connections between the history of publishing and its future, providing me with the tools not only to successfully manage my business but also to play a role in the larger publishing community.

Martin Burton – Founder & President, London Town Press, USA

To refer to a famous book title: If you are a publisher, this certainly is one of the courses to attend before you die.

Armin Sinnwell – Publisher, wissenmedia/Bertelsmann, Germany

The best publishing program of its kind in the United States: ever evolving, ever new.

Kevin DiCamillo – Freelance Editor, USA

The Yale Publishing Course was an intense helicopter flight over the international publishing landscape. The course offered splendid views of what is going on in publishing all over the world. It broadened my view on publishing and deepened my insight in a lot of relevant topics.

Eline Crijns – Publisher, Boom uitgevers, The Netherlands

My head is still full of ideas and inspiration after the Yale Publishing Course. I have already told many people about it and it’s not even a week since I was there! A lot of our new strategy has been validated and I’ve been given renewed vigor to push on; but many new ideas were presented, which I’m sure we can incorporate into the plan. The faculty presented a great mix of theory, experience and inspiration and in the fellow participants I met not only a number of useful contacts, but also, I’m sure, friends.

Nicki Howard – Deputy Publisher, Gill & Macmillan, Ireland

I came to search for answers to a specific question in mind, when I left my mind was full with the promise of a good possibility of reaching my goal.

Nelleke Nix – Director & Owner, Nelleke Nix Studio Gallery Press Inc., USA

I have been in book publishing a very long time, and have attended dozens if not hundreds of seminars, events, and book fairs. The benefits from attending the Yale Publishing Course stand in an entirely different category, far above anything else available.

Ann Arnow – Executive Vice President, Bridge Publications, Inc., USA

My week at the Yale Publishing Course re-energized me. It may be “anxious enthusiasm” I have now for the future of book publishing, but enthusiasm it is! I learned so much from not only the top leaders in the business but also from my peers in the course, with whom I shared problems, ideas, goals, and an excellent esprit de corps!

Pam McClanahan – Director, Minnesota Historical Society Press, Borealis Books, USA

A wonderful opportunity to learn from some of the best minds in publishing while sharing ideas with peers across the globe. The week was an intense, provocative and intelligent exploration of contemporary issues affecting all parts of the publishing business.

Benjamin James - Publisher, Macmillan Publishers, Victoria, Australia

A spectacular course. It was the single richest week of my professional career – filled with informative, engaging speakers, new publishing colleagues and friends, and incredibly thought-provoking ideas. Throughout the rich, balanced, jam-packed week, I kept pinching myself that I was fortunate enough to attend.

Jen McLaughlin - Publisher’s Agent, First Church of Christ, Scientist, USA

Being able to discuss challenges and opportunities with international colleagues was extremely valuable and inspiring – and the discussion will continue! The presenters were inspiring. Attending the Course should be a top priority for each and every publishing professional around the world.

Fredrik Rahka - Publishing Manager, Otava Publishing Company Ltd., Finland

A very special week. The speakers, the Yale team, and my colleagues were perfect. It was really good to learn directly from some of the top marketing experts about future trends for the publishing industry.

Marcos Simas - Editor, Christianity Today Brazil, Niteroi, Brazil

A most exciting and intense week! It gave me the opportunity to reflect on some of the things we are doing now and those that are still in the pipeline. The excellent mix of speakers and students from diverse national and publishing backgrounds provided a very unique perspective on issues we are all facing.

Gbenro Adegbola - Managing Director, Evans Publishers Nigeria Ltd., Ibadan, Nigeria

Operating a small press from Portland, OR, I have often felt on the periphery of the publishing industry. YPC gave me the tools to better understand and participate in the larger publishing community. This will no doubt equate to increased revenues!

Rhonda Hughes - Publisher, Hawthorne Books, USA

Conferences are always a crap-shoot:  How will the food be? The meeting room? Will we be exhausted? Will it be well organized? I’m pleased to say that the Publishing Course went off like a dream. I learned so much, and made great friends at the same time.

Mary Choteborsky - Publishing Manager, Editor, Crown Archetype, Crown Business, Crown Forum, Harmony Books, USA

“Yale Publishing Course to Explore Leadership in Times of Change,” Publishing Executive

“VICE’s Ellis Jones Wins ASME Yale Publishing Course Scholarship,” ASME

“Saveur’s Founding Editor Says Magazines’ Strong Brands Are Their Saving Grace,” Publishing Executive

“Yale Publishing Course Moves to Yale SOM,” Yale School of Management

• “Yale Publishing Course Partners with Yale School of Management,” Publishers Weekly

• “The Yale Publishing Course Joins the Yale School of Management,” Independent Publisher

• “Managing the Madness: Three Insights from Yale SOM Faculty to Help You Navigate an Industry in Flux," Yale School of Management

• “A Behind the Scenes Look at the Yale Publishing Course," Folio: