In 2017, Yale School of Management (SOM) welcomed the prestigious Yale Publishing Course (YPC) to Evans Hall for the first time. Together, SOM and YPC delivered a unique course for seasoned leaders in publishing to gather in an inspiring environment and gain critical insights in all facets of their industry. The partnership allowed for additional sessions taught by world-renowned Yale SOM faculty members. You can read more about the details of the launch of the collaboration here.
PROGRAMS
Leadership Strategies in Print and Digital Media
Postponed until summer 2021
Registration coming soon
Leadership Strategies in Book Publishing
Postponed until summer 2021
Registration coming soon
PROGRAM DETAILS
Program Fee: $5,850 (covers books, materials, and meals)
Location: Yale SOM Campus
Contact: Jenna Pettit
The week-long curriculum integrates practical wisdom from experts in publishing with research and management techniques from Yale School of Management professors. You’ll be challenged to deeply analyze your own work by examples of how best-in-class publishers operate every aspect of their business, from editorial, marketing, and business strategies to digital transformation, and you’ll extend your abilities with new frameworks and skills in leadership, consumer-insight-driven marketing, and techniques for innovation. An open, interactive learning environment nurtures engagement and connection throughout the course.
Your classmates, who come from all over the world, and your instructors, who have been selected for their expertise and teaching skills, will be the people shaping the future of publishing. Throughout the week, you will have the opportunity to share experiences and ideas and become a part of this community of publishing leaders.
While at Yale, you’ll have the chance to take a step back and see the big picture in your industry. You’ll leave energized, focused, and better prepared to lead your organization into the future.
Read more about Print and Digital Media
Read more about Book Publishing
PRAISE FROM PAST YPC ALUMNI
“I found the YPC curriculum and speakers to be first rate and I returned home energized with lots of ideas for our business.” — Simone Philogene, President of CCNM Press and CCNM Enterprises
“Brilliantly curated and suitably ahead of its time. I encountered as many vital new insights and ideas at YPC, as I did leaders and trailblazers from the world over.” — Vidisha Biswas, Sales Director, Zed Books
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Why Attend?
The staff and faculty of YPC are dedicated to creating a unique educational experience that is more immersive and personal than available anywhere else. This is a course, not a conference.
A CHALLENGING AND TIMELY CURRICULUM
YPC offers lectures that delve deeply in the current (and future) state of the industry and the most important issues and up-to-the minute trends, supplemented with small group discussions, one-on-one counseling sessions, and ample time to carry on the conversation outside the classroom.
AN INTIMATE SEMINAR SETTING
The sessions are conducted in a collegial atmosphere in which the active participation of all students is strongly encouraged by the faculty. The size of the class is limited to a maximum of 70 students in order to allow a closer relationship between the faculty and students to flourish.
DIRECT INTERACTION WITH EXPERT FACULTY
The faculty, industry experts, and distinguished members of the Yale School of Management, are carefully selected for their experience, proven success in innovation, and teaching ability. Their real-world examples and insights will help you improve your critical thinking and decision-making skills, and the best practices and case studies they share will provide practical takeaways that can immediately be put into place within your organization.
EMPHASIS ON BEST PRACTICES IN BUSINESS AND CHANGE MANAGEMENT
YPC’s focus on strengthening your skills in strategic planning and leadership will enable you to guide your company more effectively in times of transformational change and prepare you to think realistically about both your own career and the future success of your organization.
BECOMING A PART OF A GLOBAL NETWORK OF PEERS
YPC introduces you to an international group of peers and the continual exchange of ideas and experiences, both inside and outside the classroom, leads to friendships that last well beyond your time at Yale. As a YPC alum, you will receive exclusive invitation to YPC-hosted events and be part of an on-going dialogue on our social media sites.
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Print and Digital Media Course
The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Richard Stolley (People and Time, Inc.), Dorothy Kalins (Dorothy Kalins Ink, LLC), Michael Clinton (Hearst Magazines), and Kevin McKean (DataNeutrality.org). See session descriptions in the Print and Digital Media Curriculum tab.
From Previous Participants
“One of YPC’s unique aspects is that you are fully immersed for an entire week and you’re hearing not just about the current state of our industry but about the future. You’re hearing from some of the best and brightest people who are carving out what it means to be a modern magazine company, not just right now but five years from now.”
— Cindy Leive, Editor-in-Chief, Glamour“The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place. The course provided a unique ‘look behind the curtain.’ I am definitely walking away with so much new knowledge that I plan to put into action at my company.”
— Michael Krans, Associate Publisher, Sales, Harper’s Bazaar“The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.”
— Michelle Herrera Mulligan, Editor-in-Chief, Cosmopolitan for LatinasWho Should Attend?
Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:- CEO, President, Founder, CMO, CTO, and COO
- Editor, Editor-in-Chief, and Managing Editor
- Marketing, Sales, Business Development, Advertising Manager, Publicity, and Digital Strategy Manager / Director
- Audience Development and Subscription Manager / Director
- Journalist
- Creative Director
- Literary agents and publishing consultants
An Immediate Return on Investment
- Leadership toolkit to guide and develop inspired teams in tumultuous times
- Innovation framework to drive growth in a global world
- Implications of cultural change and transition for management, staff, and personal career development
- Brand building through behavioral science-driven consumer understanding
- Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
- New thinking on new revenue sources
- Connection to global network of professionals with shared intellect and passion
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Print and Digital Media Speakers 2019
Leadership Strategies in Print and Digital Media Speakers 2019
PLEASE CHECK BACK FOR SPEAKER UPDATES
Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies.
Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.”
He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.
Michael Clinton
Michael A. Clinton was named president, marketing and publishing director of Hearst Magazines in June 2010. He is also a member of the Board of Directors of Hearst Corporation. Formerly, Clinton was the executive vice president, chief marketing officer and publishing director of Hearst Magazines, a position he had held since January 2001.
Prior to his time at Hearst, Clinton was executive vice president of Condé Nast Publications, where he oversaw sales and marketing for the company's 15 national titles, including Vogue, Vanity Fair and Architectural Digest. Prior to that, as Condé Nast's senior vice president of group sales and marketing, Clinton revamped the company's multi-title sales and marketing organization, which accounted for 50 percent of its total revenue.
Clinton spent a total of 10 years at GQ magazine, including six years as publisher—at the time, the company's youngest publisher. Clinton is the founder and president of the non-profit organization, Circle of Generosity. He has served as chairman of the board of the Volunteers of America, as well as on the boards of The Starlight Children's Foundation and Lifetime Television Network. He also serves as a trustee for the International Center of Photography. In addition, he is the former chairman of the MPA—Association of Magazine Media. The Pitt News, the campus newspaper of his alma mater, honored him by creating the Michael Clinton Award for Distinguished Service in Publishing, in his name. Clinton graduated magna cum laude with a bachelor's in economics and political science from the University of Pittsburgh, and earned his M.B.A. from Pace University's Lubin Graduate School of Business. He also holds an honorary doctorate from Pace University.
Richard Dorment
Richard Dorment is the editor in chief of Men’s Health, where he oversees all editorial content of the world’s largest men’s magazine across its print, web, social, and video platforms. Before joining Men’s Health in April 2018, he was an editor at Wired (where he focused on editing narrative and reported features on technology, science, culture, and business) as well as Esquire, where he spent nine years editing and writing features on culture, politics, fashion, and lifestyle for print, web, social, commerce, and television. At Esquire he also oversaw select special projects and their standalone web sites, including Esquire’s “Life of Man” 80th anniversary issue; The Esquire Mentoring Initiative; and CLAD, Esquire’s former home for e-commerce. He lives in New York with his wife and three children, and he does not have six-pack abs.
Maya Draisin
Maya Draisin is a creative leader with a passion for the future and how technology is changing our world. She has demonstrated success in conceiving and executing world-class cross-media programs that drive sales and build brands. Maya excels at devloping and managing relationships and building consensus. She has experience across marketing disciplines: branding, print and digital advertising, branded content, collateral, experiential and sponsorships.
Since November 2018 she has been the Head of Marketing for the Culture Division at Condé Nast. In that role, Maya pursues and oversees revenue opporunities for WIRED, The New Yorker, Vanity Fair Pitchfork, Ars Technica, and Teen Vogue while ensuring that all extensions reflec the brand’s ethos. In addition, she also oversees marketing strategy for five verticles for Condé Nast including: Business/Technology/Finance, Auto, Media & Entertainment, Luxury, and Vice (all things bad for your—from spirits to cannabis to exports).
Prior to that, she was VP of Marketing for the Innovation Collection which included GQ and Golf Digest, in addition to WIRED and Pitchfork. She was also Head of Marketing for WIRED, where she was integral in founding tent pole extensions including WIRED Brand Lab, WIRED Store, WIRED Business Conferences, as well as custom content programs including the award-winning The Connective, a 48-hour, crowd-sourced digital magazine for Cisco Systems, and #MakeTechHuman, a year-long expolartion into where technology is taking us for Nokia—the largest single brand deal in Condé Nast history.
Maya was President and Cofounder of The Webby Awards (“The Oscars of the Internet”), and it’s juding body, The International Academy of Digital Arts & Scienes where she built the judging process and 500-member panel of experts, including musician David Bowie, Internet co-founder Vinton Cerf, Simpsons creator Matt Groening, and Huffington Post Founder Arianna Huffington.
She has been named to MIN’s “21 Most Intriguing People in Media” the MIN marketing Hall of Fame, Folio’s Marketing 100 in 2018, and Katie Couric’s “Women Who Should Be Famous.” She presents frequently on the future of media with annual visits to the Yale Publishing Course, AdWeek, and this year, Collision.
She lives in New York City with her husband and two children. If you Google her, you will likely learn that they threw our her dry cleaning, which made international news.
Jon Hart
Chief Legal Officer & General Counsel, NPR
Jon Hart is Chief Legal Officer, General Counsel, and Secretary of NPR. Before joining NPR in 2014, Jon spent 27+ years in private practice (at Dow Lohnes PLLC and then Cooley LLP), representing media and technology companies and nonprofit institutions on everything from intellectual property and newsroom counseling to litigation; from content and technology licensing to corporate governance; from commercial contracts and strategic alliances to data collection and privacy.
Jon was on the faculty of the Stanford Professional Publishing Courses from 1994 through 2008 and has taught in the Yale Publishing Course since 2010. He is author of Internet Law: A Field Guide (BNA Books) and speaks frequently on media and technology law. Jon has been recognized by Washingtonian magazine as one of “Washington’s Best Lawyers” (First Amendment and Media); by Super Lawyers (Technology Transactions); and by Best Lawyers in America (First Amendment Law, Information Technology Law, Media Law, and Litigation - First Amendment). Jon clerked for United States Circuit Judge Jerome Farris and United States District Judge Almeric Christian. He is a graduate of Middlebury College and Stanford Law School.
Yale SOM Faculty, Professor of Organizational Behavior
Professor King’s research examines network-based innovation and learning dynamics within the healthcare sector. Her current work analyzes factors associated with the adoption, diffusion, and utilization of mental health medications. By exploiting spatial and temporal variation in diagnosis and treatment decisions, her work establishes the key role that patient and provider networks play in explaining phenomena ranging from the precipitous rise in autism diagnoses to the rapid expansion of the market for mental health medications. King’s research has been featured in journals such as American Sociological Review, American Journal of Sociology, and Administrative Science Quarterly.
Bonnie Kintzer
Chief Executive Officer, Trusted Media Brands, Inc.
Ms. Kintzer joined Trusted Media Brands in April 2014. Originally known as The Reader’s Digest Association, she rebranded the company to reflect the portfolio of trusted brands including Taste of Home, The Family Handyman, Haven Home Network, Reminisce, Birds & Blooms and Reader’s Digest. In that time, she has focused on a growth strategy including the launch of MyDIYUniversity.com, Taste of Home Special Delivery as well as digital growth to 63MM unique visitors across all brands.
Ms. Kintzer joined Trusted Media Brands from Women’s Marketing Inc. the leading marketing services company serving emerging brands targeting women. She has also built her own consulting firm serving the media industry. Bonnie was previously at Reader’s Digest Association; during her nearly 9 year tenure here she held a number of senior executive positions and was responsible for a number of the Company’s largest publishing and digital properties including Allrecipes.com. In addition, Ms. Kintzer oversaw the hugely successful launch of Every Day with Rachael Ray.
Ms. Kintzer holds an MBA from Harvard Business School and a B.A. from Clark University. She is Chairperson of the Reader’s Digest Foundation, Chairperson of the 40 Million Story Campaign for United Through Reading and is on the Board of Directors of the Children’s Learning Center of Fairfield County and the MPA – The Association of Magazine Media.
Jay Lauf
Co-Chief Executive Officer, Quartz
Jay Lauf is co-CEO of Quartz. In his role, he oversees Quartz's business operations. Lauf assumed the role of publisher at Quartz when the digital, global, business news publication launched in September 2012. Under Lauf, Quartz's innovative advertising has garnered awards and honors from Digiday, AdWeek (2012), the Headliner awards, Deadline Club and more. The brand now reaches more than 25 million people globally every month and has
nearly tenfold in annual revenue since 2013.
Prior to his role at Quartz, Lauf led The Atlantic’s revitalization as its Publisher. Under his direction, the publication attained its first profit in decades and transitioned The Atlantic to a "digital-first" brand earning the label from Ad Age: "an ultra-modern, multi-platform juggernaut". Memorializing these accomplishments, Lauf was recognized as AdWeek's Publisher of the Year (2012) and AdAge's Publishing Executive of the Year (2010). Jay came to the
company from Wired, where he served progressively since 2001 as Advertising
Director, Associate Publisher, and Publisher. During his tenure with Wired, Jay was
instrumental in the title’s reinvigoration following 2001’s dot-com collapse.
A graduate of Connecticut College, Jay also studied English Literature and Law at Durham
University in the United Kingdom.
Pamela McCarthy
Deputy Editor, The New Yorker
Pamela Maffei McCarthy is the Deputy Editor of The New Yorker. She joined the magazine in 1992 following eight years as the Managing Editor of Vanity Fair and nine years at Esquire, the last five of which she was Executive Editor. McCarthy has been at the heart of radical transformation at each of these venerable titles, as part of the team driving strategy in response to the varied, and challenging, industry realities of the past four decades. She joined Esquire as it faced a wave of magazine changes. With long-established titles closing and new ones launching, she worked with Clay Felker and other legendary editors, and then Phillip Moffitt and Chris Whittle, and successfully repositioned the magazine for a new era. In 1984, McCarthy joined Tina Brown as Brown took the helm of Vanity Fair and worked with her to reinvent the magazine by bringing on board writers such as Dominick Dunne and Ben Brantley and photographers such as Annie Leibovitz and Helmut Newton. During their tenure, advertising and circulation quadrupled and the magazine received four National Magazine awards. At The New Yorker, McCarthy again joined Tina Brown and then David Remnick to bring change that honored the magazine’s past, respected its readers’ intense loyalty, and confronted the industry’s new landscape. She has been central to the evolution of its editorial focus and business strategy. In addition to McCarthy’s editorial and operations work, she has overseen the magazine’s digital development and the creation of brand extensions, analog and digital, from books to apps and much more.
Yale SOM Faculty, Professor of Marketing
Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.
Adam Rapoport
Editor in Chief, Bon Appétit; Editorial Director, Epicurious
Adam Rapoport is the editor in chief of Bon Appétit and the editorial director of Epicurious. Before coming to Bon Appétit, he was GQ's Style Editor, where he covered food, travel, fashion, design, film, and music. He edited the restaurant section at Time Out New York for three years and worked as an editor and writer for the James Beard Foundation's publications office.
Rapoport is a graduate of the University of California, Berkeley and currently lives in Manhattan with his wife and their son.
Emma Seppälä
Faculty Director, Women's Leadership Program, Yale School of Management; Co-Director of the Yale College Emotional Intelligence Project, Yale Center for Emotional Intelligence; Lecturer, Yale College
Emma Seppälä is Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence and is a Lecturer at Yale College. She is also the Science Director of Stanford University’s Center for Compassion and Altruism Research and Education and the author of The Happiness Track (HarperOne, 2016). Her research focus includes positive leadership, happiness at work, social connection and well-being. Her articles have been featured in Harvard Business Review, The Washington Post, QUARTZ, Business Insider, Stanford Medicine, Psychology Today, Fast Company, Forbes, Huffington Post, MindBodyGreen, Greater Good Science Center, and Scientific American Mind. She is the founder and editor-in-chief of Fulfillment Daily, a popular news site dedicated to the science of happiness. Her research on yoga-based breathing for military veterans returning from war in Iraq and Afghanistan was highlighted in the documentary Free the Mind as well as Amy Cuddy’s New York Times bestselling book Presence and Representative Tim Ryan’s book Mindful Nation. She has a BA from Yale, MA from Columbia, and PhD from Stanford. Originally from Paris, France, she is a native speaker of French, English, and German and is conversant in Spanish and Mandarin Chinese.
Anne Sachs
Chief Content Officer, Thrive Global
Anne Sachs is Thrive Global’s Chief Content Officer. Prior to joining the Thrive team, Anne managed a dual role at Cónde Nast, where she served as both Executive Director at W Magazine and the Editorial Director of Product Partnerships, working accross product and content strategy. She was the former digital director of GLAMOUR. Before coming to Conde Nast, Anne worked brands including ELLEgirl, MTV Networks, and The Gallup Poll. She is a graduate of Skidmore College and Columbia University’s Graduate School of Journalism.
Yale SOM Faculty, Professor of Marketing
Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality.
Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications.
For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.
President & Chief Executive Officer, Harvard Business Review
David Wan is chief executive officer of Harvard Business Publishing. He joined the company in this role in July 2002. Wan is a distinguished operating executive with over thirty years of diversified experience in publishing, consulting, and consumer services. He has operated on a global scale in both consumer and educational publishing. Formerly, Wan was president of the Penguin Group, the global consumer book publishing division of Pearson plc. He was responsible for approximately $1.2 billion in revenue from three primary operating divisions in thirteen countries. Prior to joining Pearson plc, Wan held three executive positions at Simon & Schuster, including president of the K-12 educational publishing group. He also held management positions at Arthur Andersen and Paine Webber prior to entering the publishing arena.
Wan received a BA from Yale University and an MBA from Harvard Business School. He also serves on the board of governors for the Yale University Press.
Gal Zauberman studies consumer judgment and decision making, time in decisions, financial decision making, and memory for emotions and choice. In his research, he has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He recently started investigating the role of photography in experiences. He won numerous awards, including the William O’Dell and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others. He has a BA from UNC Chapel Hill, and a PhD from Duke Fuqua School of Business.
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Book Publishing Course
The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Marcus Leaver (The Quarto Group Inc.), Kirsty Melville (Andrews McMeel Universal), Tim Sullivan, Lisa McCloy-Kelley, Craig Mod, Carolyn Pittis, Edward Nawotka, Leslie Prives, Kristin Fassler, Leigh Marchant, Nihar Malaviya (Penguin Random House) and Rick Joyce (formerly Perseus Books Group). Globally renowned Yale School of Management faculty will lead sessions on current management thinking, including:
- Leadership in Turbulent Times
- Innovation Strategy
- Rethinking Consumer Behavior
- Brand Building in a Digital Age
From Previous Participants
“Because YPC is an intensive week, people get a chance to explore ideas and think about them throughout the week, with different speakers providing the opportunity to come at problems from different angles while we learned about challenges and opportunities in the book publishing space.”
— Kirsty Melville, President and Publisher, Andrews McMeel Universal“The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come. The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.”
— Christie Henry, Editorial Director, University of Chicago Press“YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the speakers or the attendants.”
— Alejandro Fernandez, General Manager, Spanish Association of University PressesWho Should Attend?
Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:- CEO, President, Founder, CMO, CTO and COO
- Editor, Editor-in-Chief and Managing Editor
- Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager / Director
- Audience Development and Subscription Manager / Director
- Journalist
- Creative Director
- Literary agents and publishing consultants
An Immediate Return on Investment
- Leadership toolkit to guide and develop inspired teams in tumultuous times
- Innovation framework to drive growth in a global world
- Implications of cultural change and transition for management, staff, and personal career development
- Brand building through behavioral science-driven consumer understanding
- Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
- Improving content development and the e-book experience for readers
- Connection to global network of professionals with shared intellect and passion
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Book Speakers 2019
Leadership Strategies in Book Publishing Speakers 2019
PLEASE CHECK BACK FOR SPEAKER UPDATES
Jim Baron
Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.” He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.
Christie Henry
Director, Princeton University Press
Christie Henry is enjoying her first year as Director of Princeton University Press, having moved in September of 2017 from the University of Chicago Press. She has 25 years of experience in scholarly publishing, overseeing peer review, collaborating with faculty and university administration boards, and was a founding member of the AUPresses Acquisitions committee, which authored the AUPresses Best Practices of Peer Review in 2016. Her own areas of publishing expertise include science publishing across readerships (trade and academic), and a strong commitment to building supportive and collaborative cultures. She is the first woman to lead Princeton University Press.
Susan Johnson
Chief People Officer, Andrews McMeel Universal
Susan leads brand strategy, corporate marketing communications, HR, talent recruitment and organizational development for the global integrated media company. Upon joining AMU in 2015 as the company’s first Chief Marketing Officer, Susan led the integration of AMU’s independent divisions into a unified, holistic brand, refined and re-launched the GoComics.com brand, expanded the capabilities of AMU’s digital marketing talent, and guided the marketing strategy and execution of the global launch of Rupi Kaur’s #1 New York Times Bestseller, The Sun and Her Flowers. In late 2017, Susan took on the new role of Chief People and Communications Officer to accelerate the pace of cultural change at AMU, promoting a growth mindset and developing the talent essential for an adaptive, nimble, innovative organization. Prior to joining AMU, Susan spent 15 years leading marketing teams in the financial services industry. She is a graduate of the University of Missouri School of Journalism. Her superpower is helping individuals and teams identify, maximize and synergize their strengths to meet complex business challenges.
Marissa King
Professor of Organizational Behavior
Professor King’s research examines network-based innovation and learning dynamics within the healthcare sector. Her current work analyzes factors associated with the adoption, diffusion, and utilization of mental health medications. By exploiting spatial and temporal variation in diagnosis and treatment decisions, her work establishes the key role that patient and provider networks play in explaining phenomena ranging from the precipitous rise in autism diagnoses to the rapid expansion of the market for mental health medications. King’s research has been featured in journals such as American Sociological Review, American Journal of Sociology, and Administrative Science Quarterly.
Marcus Leaver
Former Chief Executive Officer, The Quarto Group Inc.
Marcus Leaver was CEO of The Quarto Group from December 2012 and resigned his position in May 2018. At Quarto, he re-focussed the London Stock Exchange-listed Group on its intellectual property businesses; reducing debt by 20% by selling non-core activities, growing its children’s business by 165%, and its foreign language business by over 30%.
Prior to Quarto, he worked in the USA from 2005, latterly as President of Sterling Publishing, a subsidiary of Barnes & Noble. Before living and working in the US, from 1998 he worked for Chrysalis Group plc, a London Stock Exchange-listed media company, latterly as Corporate Development Director and then CEO of Chrysalis Books Group, from 2002.
Marcus graduated from the University of East Anglia with a degree in Art History and received his MBA from London Business School. He lives in London with his wife and four children.
Nihar Malaviya
Executive Vice President and Chief Operating Officer, Penguin Random House
Nihar Malaviya is responsible for Strategy, Analytics & Program Development for the Sales, Operations & Digital departments and has direct oversight for the company’s combined corporate technology teams and for the Random House operations teams. His key responsibility is to create new capabilities required for Random House to be successful in future - ranging from dynamic pricing, consumer insights and marketing, to vendor managed inventory. At Random House, Malaviya has worked on a variety of corporate functions ranging from sales, technology, operations, supply chain, production and lead numerous projects ranging from digital strategy, eBook pricing, technology infrastructure consolidation, supply chain redesign and production vendor re-negotiations. Before entering the world of publishing, Malaviya spent seven years on Wall Street at the intersection of credit & market risk management and technology. Malaviya has an MBA in Finance & Marketing from the Stern School of Business and a Bachelor of Science in Computer Science and is a CFA (Chartered Financial Analyst) charterholder.
Leigh Marchant
Senior Vice President, Director of Marketing & Business Development, Random House
Leigh Marchant is Senior Vice President and Director of Marketing and Business Development for the Random House group where she oversees the development and implementation of integrated marketing campaigns for the division’s list, working on across a variety of categories. Prior to her time at Random House, she was a Coop Account Manager in the Merchandising Department at Barnes & Noble. She has also worked in marketing and publicity at Oxford University Press, the Perseus Books Group, and Harcourt. She earned her MBA from New York University’s Stern School of Business and holds an undergraduate degree from Cornell University.
Liisa McCloy-Kelley
Vice President and Director, Ebook Development & Innovation, Penguin Random House
Liisa McCloy-Kelley is responsible for leading the charge as Penguin Random House works to create innovative new ebook products and drive new functionality for the ebook marketplace. She has been with the company for more than 25 years and co-leads a corporate team of more than 50 developers, designers and producers dedicated to advancing ebook production and innovation in support of our authors and their stories. Since 2000, she has worked on a variety of ebook standards with numerous organizations and serves on the Board of Directors of the IDPF. She has spoken at many industry conferences and has taught at Wellesley and at the New York University Publishing Center.
Kirsty Melville
President and Publisher, Andrews McMeel Universal
Founding publisher of Simon & Schuster Australia, Kirsty Melville moved to the U.S. in 1994 as Vice President and Publisher for Ten Speed Press and led in its transformation from a niche publishing company into an internationally recognized, award-winning publisher. She departed Ten Speed to work as Publisher for San Francisco’s University Games, was appointed Publisher and Executive Vice President of Andrews McMeel Publishing in 2005, and was named President and Publisher in 2009.
Andrews McMeel Universal is a global, independent, and integrated media partner to creators of inspirational content, comics and illustrated humor. It distributes creator content through global syndication; book, calendar and greeting card publishing; digital consumer experiences; and entertainment licensing. Under her leadership, the company has published many New York Times bestsellers including Milk and Honey by Rupi Kaur, How to Tell if Your Cat is Plotting to Kill You by Matthew Inman, Big Nate series by Lincoln Peirce and Posh puzzle and coloring books with more than 10 million copies sold worldwide.
Craig Mod
Publishing Start-up Advisor and Investor; Writer and designer, Medium
Craig [http://craigmod.com] is a writer, photographer, and investor who splits his time between the mountains of Japan and New York. He is an investor in Timbuktu (“Goodnight Stories for Rebel Girls”), the browser based design tool Figma, Japanese payments company Paidy, and US payments company Stripe. He is a limited partner in the investment funds: The Designer Fund, and 500 Japan. He has been an advisor to Medium.com for the last five years, and was product lead for Flipboard for iPhone.
He is the co-author of the books Koya Bound: Eight days on the Kumano Kodo (2016), and Art Space Tokyo (2010). His essay collection, Bokura no Jidai no Hon ("The Books of our Generation"), was published in Japanese and Korean (2015).
He is a MacDowell, VCCA, and Ragdale writing fellow, and Techfellow award recipient. His writing has appeared in The Atlantic, California Sunday Magazine, Aeon Magazine, Virginia Quarterly Review, New Scientist, Contents Magazine, Codex Journal of Typography and other publications. This is his eighth time speaking at YPC.
Edward Nawotka
International and Book Selling Editor, Publishers Weekly
Ed Nawotka is the International and Bookselling Editor of Publishers Weekly magazine. He has covered the book business for nearly two decades, at Publishers Weekly, Bloomberg News and at Publishing Perspectives, which he co-founded with the Frankfurt Book Fair. He's written for a wide range of publications, from The New York Times to The New Yorker, and has contributed consulting services to media companies spanning the globe, from France's Ubisoft to Korea's Big Hit Entertainment. He lives in Houston.
Nathan Novemsky
Professor of Marketing
Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.
Carolyn Pittis
COO And Co-Founder, Veloscore™ & Managing Director, Welman Digital, LLC
Carolyn is the Chief Operating Officer and lead product designer of VeloScore™, a cloud-based software platform designed to increase organizational collaboration and productivity. At VeloScore™ and in her consulting business, Carolyn specializes in cross-channel operations, change management, organizational design, business process engineering, and operating metrics to drive superior performance and lasting innovation. Carolyn is a recognized publishing industry leader with over 25 years experience increasing business efficiency and effectiveness. She has held a variety of senior management positions working closely with executives in digital strategy and marketing, sales, web product development, operations, digital asset management, business development, and managing editorial. She is a frequent speaker and consultant on how to drive change in the publishing workplace. Prior to launching VeloScore™, Carolyn served as VP, Operations at Sterling Publishing, a division of Barnes and Noble, Inc. and SVP, Publishing Transformation at HarperCollins Publishers.
Leslie Prives
Senior Director Consumer Strategy & Engagement, Random House Publishing Group
Leslie Prives is the Director of Digital Marketing for Random House Publishing Group, where she oversees a team that focuses on three areas of digital innovation: Analytics & Customer Insights, Email Audience Development, and Web Experiences. Prior to joining Random House, Leslie worked in marketing strategy and analytics at DigitasLBI and Ogilvy CommonHealth, and in educational marketing at Penguin Young Readers Group. She has a BA in English from Tufts University and an MBA from Columbia Business School.
Yolanda Scott
Associate Publisher and Editorial Director, Charlesbridge
Yolanda Scott is the associate publisher and editorial director at Charlesbridge, where she has edited more than 200 titles since 1995. After graduating from Harvard with a degree in Slavic languages and literature, she was turned down by the CIA for a job as analyst. A desperate search for employment led her to stumble upon children's publishing, and she never looked back. In addition to managing the editorial and design teams at Charlesbridge, she directs the foreign rights acquisitions program and oversaw the launch of the Charlesbridge Teen imprint in 2017. She is adjunct faculty at the Center for the Study of Children’s Literature at Simmons College; president-elect of the Children’s Book Council, where she also served on the CBC Diversity Committee; a nonfiction writing mentor for We Need Diverse Books; a founding member of Children’s Books Boston; a member of the Society of Printers, and a 2016 Publishers Weekly Star Watch Top 40 Honoree.
Emma Seppälä
Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence; Lecturer at Yale College
Emma Seppälä is Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence and is a Lecturer at Yale College. She is also Faculty Director of the Yale Executive Programs Women’s Leadership Program, and Science Director of Stanford University’s Center for Compassion and Altruism Research and Education. Seppälä is the author of “The Happiness Track”. Her research focus includes positive leadership, happiness at work, social connection and well-being. Her articles have been featured in the Harvard Business Review, the Washington Post, Psychology, Business Insider, Forbes, and Scientific American Mind and she is a repeat guest on Good Morning America. Her research on yoga-based breathing for military veterans returning from war in Iraq and Afghanistan was highlighted in the documentary Free the Mind. She has a BA from Yale, MA from Columbia, and PhD from Stanford.
Jiwoong Shin
Professor of Marketing
Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality.
Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications.
For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.
Yale SOM Faculty, Professor of Marketing
Gal Zauberman studies consumer judgment and decision making, time in decisions, financial decision making, and memory for emotions and choice. In his research, he has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He recently started investigating the role of photography in experiences. He won numerous awards, including the William O’Dell and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others. He has a BA from UNC Chapel Hill, and a PhD from Duke Fuqua School of Business.
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Videos
View the YPC YouTube Channel for additional videos
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Awards
2020 Partner Award
For the 2020 courses, the Yale Publishing Course has partnered with the Independent Books Publishers Association (IBPA) to offer a membership-based award:
- IBPA – one scholarship to the Book Publishing course. The application period opens February 24, 2020. Deadline: July 15, 2020.
“The course was outstanding. There was a lot of fantastic information and practical strategies shared, and I think even the most tenured among us left with key takeaways to implement.”
– IBPA Scholarship Winner ‘19, Erin Green
2020 YPC Innovative Leader Award – 2020 application is now closed
The YPC Innovative Leader Scholarship recognizes mid- to senior-level book and magazine media professionals in all areas of publishing who demonstrate innovative, initiative-driven leadership impacting their organization and their work in publishing. 4 awards will be given this year to:
- 2 Book Publishing professionals – one international and one domestic applicant
- 2 Print & Digital Media professionals – one international and one domestic applicant
The YPC Innovative Leader Award covers the $5,850 tuition cost for the Yale Publishing Course. Housing and travel are not covered.
WHO SHOULD APPLY
The YPC Innovative Leader Award is open to mid- to senior-level book and print and digital media professionals in all areas of publishing who meet one (1) or both of the criteria below:
- Work for a non-profit organization
- Work for a small business with 50 employees or less
REQUIREMENTS
In order to be considered for the YPC Innovative Leader Award, you must meet the criteria listed above and submit a:
- Completed program application
- Personal statement describing your work experience, contribution you have made to your company, and what you hope to gain by attending YPC
- One (1) letter of recommendation from your supervisor or associate
- CV or resume
Awards recipients will be notified in March.
Please email Client & Curriculum Director, Julie Hawthorne, with any questions.
YPC Innovative Leaders Award 2019 Winners
WINNER OF THE BOOK PUBLISHING, DOMESTIC AwardChristine Stroud, Editor-in-Chief, Autumn House Press
Located in Pittsburgh, PA, Autumn House Press is a nonprofit publisher of poetry and prose. Since joining the organization seven years ago, Christine Stroud developed the Rising Writer Prize for emerging poets, increased community outreach through grants and local partnerships, with organizations like the Pittsburgh Park Conservancy and GirlsWrite Pittsburgh, expanded distribution, and received a local grant to improve Autumn House Press’s digital presence. A poet herself, Stroud’s has been published in a number of literary outlets.WINNER OF THE BOOK PUBLISHING, INTERNATIONAL Award
Anwuli Priscilla Ojogwu, Founder and Executive Director, Society for Book & Magazine Editors of Nigeria
Managing Director and Co-Founder, Narrative Landscape Press
Dedicated to strengthening the Nigerian publishing ecosystem, Anwuli Ojogwu has taken entrepreneurial strides to establish new institutions and infrastructure. In 2016, she co-founded the Narrative Landscape Press to nurture local talent and publish work from Nigeria and the West African region. In 2018, she went on to launch the Society for Book & Magazine Editors of Nigeria, which supports book and magazine editors through training, advocacy, and networking. Ojogwu has spent over 13 years in publishing and communications, and was previously a fellow with the U.S. State Department, Atlas Service Corps, and a member of the World Economic Forum’s Global Shapers community.WINNER OF THE PRINT AND DIGITAL MEDIA, DOMESTIC Award
Gretchen King, Digital Editor, High Country News
King currently serves at the Digital Editor of the independent and nonprofit magazine High Country News. Covering issues shaping the modern American West, High Country News an independent, non-profit magazine reports thought-provoking and in-depths stories on issues like natural resources, wildlife, and communities. A seasoned communications manager and former instructor in multimedia and web design at the University of Alaska Fairbanks, Gretchen King wields her passion and skills to drive the publication’s digital presence. She currently leads efforts to adapt the legacy print publication to the digital age, designing and implementing digital audience development and revenue generation strategies.WINNER OF THE PRINT AND DIGITAL MEDIA, INTERNATIONAL Award
Paula Escobar Chavarría, Magazines Editor, El Mercurio
Paula Escobar Chavarría is a Chilean journalist, editor, and author. Since 2001 she has served as the Magazines Editor for El Mercurio, Chile’s leading newspaper, which is considered to be the oldest Spanish-language newspaper and is the country’s main newspaper of national circulation. She is the Former Director of Caras Magazine and Former Managing Editor of Televisa Chile. She has published six books and won the 2014 Lenka Franulic Award. Escobar Chavarría currently sits on four boards and initiatives that promote women’s rights, including Comunidad Mujer, The World Economic Forum’s Gender Parity Initiative, Niñas Valientes, and Women in the News Network.Previous Winners
YPC INNOVATIVE LEADERS AWARD 2018 WINNERS
WINNER OF THE BOOK PUBLISHING, DOMESTIC AWARDYolanda Scott, Associate Publisher and Editorial Director, Charlesbridge Publishing
Yolanda oversees the acquisition and development of 50-55 original titles annually, directs a team of ten editors and designers, and edits 10-15 titles of her own at the Massachusetts-based company. Scott also contributes to a senior strategic team to shape the organization’s publishing plan and in 2017 she helped to launch the young-adult imprint, Charlesbridge Teen. Committed to diversity in publishing, Scott is involved with the Children’s Book Council Diversity Committee and with We Need Diverse Books. In 2016, Scott was a Publishers Weekly Star Watch Top 40 honoree.
WINNER OF THE BOOK PUBLISHING, INTERNATIONAL AWARD
Mahesh Pathirathna, Associate Director, Quality Reading Material Publishing Program, Room to Read
Mahesh supports children’s book and material development in Sri Lanka, Nepal, India, Bangladesh, Laos, Cambodia, and Vietnam. With Room to Read, Pathirathna helped publishers develop material for different reading levels and established local industry review processes to define children’s book requirements and market gaps. He currently works on strengthening government understanding of children’s book publishing, developing local talent, and advocating for diversity in children’s literature. In addition to his work with Room to Read, Pathirathna is also a published author, translator and book editor.
Past Print and Digital Media award winners
Heather Chandler, Owner and Founder, The Sunrise Guide; Lan Anh Ngyuen, Executive EditorForbes Vietnam; Mary Ikoku, Media and Publishing Consultant, Producer, Working Moms Africa; Antionette G. Kerr, Chief Executive Officer, The Write Folks (North Carolina, USA); Comfort Sakoma, Founder & Chief Executive Officer, Poize Magazine (Abuja, Nigeria); Sally Sampson, President and Founder, ChopChopKids (Massachusetts, USA); Ewelina Swierad, Founder, LifeLab Media (Sydney, Australia)
Past Book Publishing award winners
Ayanna Coleman, Director of Marketing, Tanglewood Publishing; Tarek El-Elaimy, Marketing Manager for North America, American University in Cairo Press (New York, USA); Deborah Ahenkorah, Executive Director & Co-Founder, Golden Baobab; Founder, African Bureau for Children’s Stories (Accra, Ghana); Jessie Duke, Owner, Pioneers Press (Michigan, USA); Temitope Oyetomi, Managing and Acquisitions Editor, Baal Hamon Publishers (Akure, Nigeria)
Additional Information
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Registration
APPLICATIONS
How many people do you accept into each program?
We accept approximately 70 participants in each program in order to create a close-knit environment and foster relationships between participants and speakers. We strongly suggest you apply as soon as possible to secure a place.Does the Yale Publishing Course issue Continuing Education Units for attending?
Continuing Education Units are not issued for this Course. Participants will, however, receive a certificate of completion from Yale.PROGRAM FEE & DISCOUNTS
What does the program fee cover?
The program fee of $5,850 covers tuition, course materials, all lunches, refreshments, special receptions, three dinners, and shuttle transportation to and from classes/hotel during the course. Housing is not included in the program fee; however, a special hotel rate (which includes breakfast) at the Omni New Haven Hotel will be provided for participants.A 15% discount off the program fee is provided when:
- Early registration that closes April 1, 2019.
- Previously attended YPC
- Yale SOM Alumni
- Nonprofit
A 10% discount off the program fee is provided when:
- Yale University alum
- Friends of YPC
How do I explain the benefits of the certificate program to my supervisor?
Download the Sample Print and Digital Media Justification Letter.Download the Sample Book Publishing Justification Letter.
Preview some classroom takeaways in the article Managing the Madness: Three Insights from Yale SOM Faculty to Help You Navigate an Industry in Flux
For more information, please contact Jenna Pettit
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Travel & Lodging
I need a VISA letter. How can I get one?
If you are an international participant and need to apply for a VISA, please contact Tim Shea at tim.shea@yale.edu to receive an official Yale Publishing Course invitation letter for your VISA application.What is the best way to get to and from New Haven, CT?
If traveling by plane, Bradley International Airport (BDL) is approximately 45 minutes from New Haven and is served by nine major carriers to 29 non-stop destinations and connections. The city of New Haven is also accessible from John F. Kennedy International Airport (JFK), Newark Liberty International Airport (EWR), and LaGuardia Airport (LGA). Tweed New Haven (HVN) is the airport nearest to New Haven, but offers limited service.In all cases, travel by car or train from the airport to New Haven is necessary. For detailed information on air and train travel, please visit the “Visit New Haven” web site.
It is recommended that you arrange transportation from the airport through Hy’s Limousine or GO Shuttle. It is not recommended that you take a taxi to New Haven from the airport, as it would be very expensive.
If traveling by train via Amtrak or Metro-North, select New Haven Union Station as your final destination. Taxis are readily available at the train station. The ride from Union Station to the Omni Hotel is about 10 minutes and costs approximately $13 USD.
Will transportation be provided during the Course?
Yes, transportation will be provided by Yale Executive Education.Where can I make a hotel reservation?
We will arrange a special rate at the Omni New Haven Hotel for YPC participants.COURSE LOGISTICS
Where is the Course taking place?
The Course will take place at the Evans Hall, 165 Whitney Ave, New Haven, CT.Am I allowed to record sessions or presentations during the Course?
No. Recording during sessions is not permitted. -
Friends of YPC
Many organizations in the publishing industry support YPC's mission. Learn more about them below.
The American Society of Magazine Editors (ASME) is the principal organization for magazine journalists in the US. The 700 members of ASME include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism.
The Ashmead Award, honoring legendary book editor Lawrence Peel Ashmead—known to one and all as Larry–is designed to nurture the career of a promising young editor in the field of book publishing, as an effort to recognize and continue the tradition of Larry’s long and honorable history of mentoring young editors and helping them develop their careers in publishing.
The Association of American University Presses is an organization of nonprofit publishers whose members strive to advance scholarship through their offerings. The Association’s mission is to assist its members through professional education, cooperative services, and public advocacy.
MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies and more than 100 associate members. Staffed by magazine media specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC.
bluebottlebiz is the largest digital library specialized in business content today, empowering business professionals and executives to access business knowledge whenever and wherever they need it. Founded by publishers, for publishers in 2012 as a privately held company. Users can easily search for and find books, journals, videos, and more in English, Spanish, French, and Portuguese, from over 100 different publishers like Wiley, Palgrave Macmillan, and The Economist Books.
Book Publishers Northwest is a not-for-profit trade association based in Seattle, Washington. Throughout the year, the association offers free educational seminars for aspiring, new, and experienced publishers. They also coordinate select displays of their members’ books at local events, including the Pacific Northwest Booksellers Association's annual trade show.
BoSacks.com is operated by Bob Sacks, veteran publishing expert and founding partner of mediaIDEAS, a company providing research and guidance to the paginated media industry, with leading expertise in digital, mobile, social research and consulting. Bob's private consulting firm, Precision Media Group, publishes "Heard on the Web: Media Intelligence", a daily e-newsletter that delivers pertinent industry news to a diverse, worldwide, publishing community of over 11,750 media industry leaders. It is the longest running e-newsletter in the world.
The Brazilian Book Chamber (Câmara Brasileira do Livro - CBL) represents approximately 600 members throughout Brazil, including publishers, distributors, booksellers, and door-to-door sellers. The organization, founded in 1946, has the mission of building a country with better education through appreciation of books and reading, and expanding the Brazilian publishing market throughout foreign countries.
Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today’s media industry trends. We have a wide range of resources to help you stay on top of the latest news and find real solutions that help you drive revenue including our website, our newsletters, Folio: magazine, awards programs, webinars, conferences and networking events—see for yourself.
Fundacion el Libro is an NGO dedicated to the promotion of reading habits in Argentina. Their steering committee includes representatives from all the areas that make up the book industry production line: writers, publishers, printers and booksellers. The many activities they organize and support include: The Buenos Aires International Book Fair, The Buenos Aires Professional Sessions, The Children and Young Adults Fair, Work Sessions for Teacher and Librarians, Literary Prices (Premio de la Crítica, Premio del Lector, Premio Pregonero), and Book Donations to underprivileged Schools and Libraries.
The Independent Book Publishers Association, founded in 1983, is the largest not-for-profit trade organization for publishers in the United States. IBPA’s mission is to lead and serve the independent publishing community by providing advocacy for publishers’ rights, education on all aspects of publishing, and tools for success.
The Publishers Association of New Zealand represents book, educational, and digital publishers in New Zealand. Our members include both the largest international publishers and a vibrant independent publishing community. PANZ manages the W.E & M.L Forde Publishing Scholarship which enables a New Zealand publisher to attend the Yale Book Publishing course annually.
Publishers Weekly, familiarly known in the book world as PW and “the bible of the book business,” is a weekly news magazine focused on the international book publishing business. It is targeted at publishers, booksellers, librarians, literary agents, authors and the media. It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 8,000 per year.
The Publishing Business Group provides authoritative information for senior-level book and magazine publishers through print and digital publications as well as live and virtual events. PBG’s publications include: Publishing Executive, which offers best practices and strategic insights into technology, market trends and revenue opportunities for consumer, business-to-business, association, STM and other magazine executives and Book Business, which provides forward-thinking and timely analysis for trade, education, association, business, children’s, STM, independent and other book publishing executives. The Publishing Business Group is a division of North American Publishing Company (NAPCO).
Publishing Connections supports organizations in the books sector to engage with new markets, new technologies and new audiences. Founded in 2012 by former course alumnus Alistair Burtenshaw, Chair of Arvon, the UK’s creative writing charity and Director of Charleston, the renowned Bloomsbury group home. He was formerly Chair of Booktrust, the UK’s leading literacy charity, President of Honour of Paris Cook Book Fair 2013, Director of Books and Publishing Worldwide at Reed Exhibitions and Director of The London Book Fair.
Publishing Perspectives is an online journal of international publishing news and opinion that’s been called “the BBC of the book world.” With correspondents and personal stories from those on the cutting edge of digital, global, and self-publishing all around the world, Publishing Perspectives provides a window into the industry unlike any other.
PubWest is a vibrant organization of companies that create, design, publish, print, distribute, market, and sell books throughout North America.
Women’s Media Group (WMG), founded in 1974, is a New York-based nonprofit association of women who have achieved prominence in many fields of media. WMG provides a forum for networking, career development, and advocacy through meetings, seminars, and cultural events, helping members understand, discuss, and address the deep changes unfolding in our industry. WMG also mentors young women interested in publishing careers.
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Global Alumni Network
Yale Publishing Course alumni include CEOs, COOs, Founders, Publishers, Editors, VPs, and Executive, Managing, and Design Directors from companies of all sizes from around the world.
Participants have come from over 50 countries to attend YPC.
ARGENTINA
Editorial OliviaEditorial SigmarHave It TranslatedAUSTRALIA
ACP MagazinesAusmed Publications PTY LTDAustralian Good TasteCambridge University Press (Melbourne)DigireadoFairfax MediaGold Coast Tourist MagazineHachette AustraliaLifeLab MediaLovatts Media GroupMacmillan PublishersMedia Convergence Asia PacificPantera PressPenguin Books AustraliaWME Media Pty. Ltd.AUSTRIA
International Atomic Energy AgencyAdobe Systems, IncorporatedAusmeBRAZILBrazilian Book ChamberCompanhia das LetrasEdições SM BrasilEditora Abril S/AEditora GenteEditora Globo - Globo LivrosEditora IntrínsecaEditora Intrínseca Ltda.Editora SaraivaEditora SextanteEditora Universo dos LivrosEditora ZaharGeodinamica EducacaoIBEP GroupLearning Factory Ltda.Martins FontesMedical Journal of AustraliaNovatec Editora Ltda.Pioneira Editorial / TapiocaPortfólioPrimebooks EditoraPublifolha and Livraria da FolhaSantillanaSão Paulo City Hall - Culture SecretariatSaraiva S.A. Livreiros EditoresV&R EditorasVeja São PauloVida e Consciencia PublishingW4 EditoraZimper MediBRAZIL
Todavia LivrosTodavia Publishing HouseBULGARIA
Prosveta-Sofia FoundationCAMEROON
NMI Education Ltd
CANADA
Expedia CruiseShipCentersRandom House of Canada LimitedTorstarTva PublicationsCHILE
ACCESSAguilar Chilena de Ediciones S.A.Banco SantanderEl MercurioIN Magazine, SpafaxUniversidad del DesarrolloCHINA
Guangdong 21st Century Media CorporationHearst Magazines ChinaHorizon BooksMcGraw-Hill Education (Asia)Shanghai Translation Publishing HouseZDLCOLOMBIA
Casa Editorial El TiempoEditorial PlanetaFundacion Las Dos OrillasGrupo PlanetaInFashion MagazinePublicaciones SemanaPuntoaparte EditoresCROATIA
Open Science Open MindsInfo Lab MedijiDENMARK
Aarhus University PressDansk Psykologisk ForlagGad PublishingGyldendal PublishersHøst & Søn/Rosinante & CoFINLAND
Finnish Medical JournalKaiken Publishing Ltd.Otava Publishing Ltd.FRANCE
DiateinoLeduc.s EditionsOECDGERMANY
arsEdition GmbH, BonnierBesser LackierenBlue Ocean Entertainment AGCarlsen Verlag GmbHEbner Verlag GmbH & Co KGFrankfurt Book FairGerman Book OfficeHolzWerkenWissenmedia/BertelsmannGHANA
African Bureau for Children’s StoriesGolden BaobabGREECE
Attica Media PublicationsDioptra Publishing
HONG KONG
Hearst MagazinesSCMP Hearst Publications, Ltd.INDIA
Leadstart Publishing Pvt Ltd.Lexis Nexis IndiaMefa Needles Pvt Ltd.NinestarsPenguin Random House (India)PrakashQ2ABillSmithRatna Sagar Pvt Ltd.The India Today GroupINDONESIA
AyahbundaFemina GroupGADISIRELAND
Gill & MacmillanImage PublicationsITALY
AtlantycaBookabookLes Mots LibresJAMAICA
LMH Publishing Limite
JAPAN
BungeishunjuKodansha Ltd.Zeikei GroupKENYA
TMG Ltd.United Nations Environment ProgrammeKOREA
Kaya Media Group
LINDA
Royal Boom PublishersSanoma MediaLITHUANIA
Flintas Publishing HouseMALAYSIA
AMG Holdings InternationalBlu Inc Media Sdn. Bhd.Creative People Sdn. Bhd.MEXICO
BBmundo Direct S.A de C.VColor y Espacio Editorial S.A de C.VEdiciones FelouEditorial NotmusaEditorial Océano S.L.Editorial TelevisaExpansion S.A. de C.V.Fundación Cultural Armella Spitalier FCASGrupo de Comunicación Katedra S.A. de C.V.Grupo ExpansiónGrupo PlanetaGrupo SMUniversidad PanamericanaTTFMYANMAR
Logistics Media Services Co., Ltd.NETHERLANDS
BindincBoom Publishers AmsterdamBoom Uitgevers AmsterdamNEW ZEALAND
Allen & UnwinAuckland University PressBridget Williams BooksDavid Bateman Ltd.Healthy Life Media LimitedNZCER PressPotton & BurtonNIGERIA
Alizarin Crimson Ltd.Baal Hamon PublishersCassava Republic PressDraftbillEvans Publishers Nigeria Ltd.Narrative Landscape Press Ltd.Poise MagazinePERU
Cesar Vallejo UniversityEdiciones PichoncitEditorial SeptiembreLabSocialPHILLIPPINES
ABS-CBN Publishing Inc.Fully BookedManila Bulletin Publishing Corp.Philippine StarRogue MagazineSt. Matthew’s Publishing CorporationPOLAND
ZNAK PublishersPORTUGAL
AlmedinaNexo LiterarioSperantiaPUERTO RICO
Universia (Banco Santander)QATAR
Bloomsbury Qatar Foundation PublishingRUSSIA
Hearst Shkulev MediaNorfolk LLCSINGAPORE
Edipresse SingaporeExperiences & Experiments Pte. Ltd.Hewlett PackardJohn Wiley & SonsPeople’s Action Party Community FoundationSingapore Press Holdings LimitedStraits Times PressSOUTH AFRICA
Associated MagazinesMacmillan Education South AfricaMedia24NB PublishersO, The Oprah MagazinePan Macmillan South AfricaShout Factory MediaSiyasiza and SiyaOnline, First National BankSouth African Reserve BankSOUTH KOREA
i-ePUB, Inc.KayaWordsmithSPAIN
24symbolsEditorial Gustavo GiliGemser Publications S.L.M. Moleiro EditorSpanish Association of University PressesSWEDEN
Aktuell Grafisk Information (AGI)IDG - International Data GroupMingovits DesiMotopressNatur & KulturSWITZERLAND
Lars Mueller PublishersMigros MediaWorld Health OrganizationTAIWAN
CommonWealth Magazine GroupTANZANIA
Euro ConsultancyUGANDA
Africa SpeaksUKRAINE
Perekhid Publishing HouseUNITED ARAB EMIRATES
Abu Dhabi Book FairAbu Dhabi Media Co.Al Takhayul Publisher and DistributerAustin Macauley PublishersGulf NewsHearst CorporationKalimat PublishingKnowledge Without Borders – 1001 TitlesSail PublishingSekka MagaziUniversal Publisher and Distributer Est.UNITED KINGDOM
AnaZahraAurum Press LimitedAustin Macauley PublishersHachette UKHurlingham MediaLantana PublishingQuarto Children’s BooksQuintet and RotoVisionReed Exhibitions Ltd.Templar Publishing Ltd.The App LabYale University PressUNITED STATES
AAA National OfficeAAAS/Science Translational MedicineAbrams BooksAdobe SystemsAdventureKEENAll You MagazineAmazing Media GroupAmerica MagazineAmerica MediaAmerican Academy of NeurologyAmerican Academy of Orthopaedic SurgeonsAmerican Academy of PediatricsAmerican Medical AssociationAmerican Printing House for the BlindAmerican Psychiatric Publishing, Inc.American University Cairo PressAndrews McMeel PublishingArt & ObjectArtforum MagazineArtful LivingArt Ltd.Association of Corporate CounselAutumn House PressBackpackerBarbour Publishing, Inc.Bentley PublishersBlack Dog & Leventhal PublishersBlood-Horse PublicationsBoone and Crockett ClubBoys Town PressBridge PublicationsBrigham Young UniversityBrookings Institution PressBrooks PublishingBudget Travel MagazineCalorie King PublicationsCapitol Region Education CouncilCatapultCCAR PressCDS Global, Hearst CorporationCentral Conference of American RabbisChopChop KidsChristian Science MonitorChristianity TodayChristianity Today InternationalCoastal LivingCodra Enterprises, Inc.Columbia University PressCondé Nast PublicationsConsumers UnionCooking Light MagazineCosmopolitan for Latinas MagazineCosmopolitan MagazineCredit Union National AssociationCross Border USACrossroad Publishing CompanyCrown Archetype, Random HouseCrown PublishersCrystal Waters McCulloughD MagazineDeep Blue Publications Ltd.DEVORSS & COMPANYDigimarc CorporationDistinctive DirectoriesDown East Enterprise, Inc.Dr. Oz The Good LifeDwell Media LLCEbner Publishing International, Inc.Edible Ohio ValleyEdible QueensEditora PoetisaElsevierEntertainment WeeklyESPN PublishingESSENCE MagazineExperience Life MagazineF.A. Davis CompanyFast CompanyFEAST, Lee EnterprisesFederal Reserve Bank of AtlantaFinance & DevelopmentFinishing Line PressFirebrand TechnologiesFolio:Food & WineFordham UniversityForeWord MagazineFortune MagazineFranciscan MediaFull Circle CommunicationsGarden DesignGesell Institute of Child DevelopmentGetty Research InstituteGilt CityGlamour MagazineGlamour Magazine/Glamour.comGood Fruit GrowerGoogle Inc.Greenleaf Book GroupHachette Book GroupHarper’s BazaarHarperCollins PublishersHawthorne BooksHealth MagazineHealthyLivinG Media Group Inc.Hearst CorporationHearst Magazines InternationalHeinemannHigh Country NewsHoward BooksHoward UniversityHyperionI Can Publishing Inc.IEEE SpectrumIMF PublicationsIn These TimesInStyle MagazineIntellisphere LLCIntellisphere, LLC.: Oncology Specialty GroupInternational Monetary FundIslamic Monthly, TheJohn Wiley & SonsJournal CommunicationsJournal of Health Care for the Poor and UnderservedJournalism of Dental EducationJSTORJumpCrewKalmbach Publishing Co.Kamehameha PublishingKensington PublishingLa Vita È BellaLaridan Productions/ IntermediapostLaw School Admission CouncilLDS Church Historian’s PressLDS Church MagazinesLectura BooksLifeWay Christian ResourcesLindenmeyr Book Publishing PaperLittle Shepherd, LLCLiturgical PressLogical OperationsLondon Town PressLT Diet LLCLumina Datamatics, Inc.Luxe Interiors + Design, Sandow MediaM. Shanken InternationalMacmillanMaine Writers and Publishers AllianceMarie ClaireMassachusetts Medical SocietyMcGraw Hill EducationMcKinsey & CompanyMeister Media WorldMeredith CoMichael J. Hennessy & Associates/Cure MediaMilitary ReviewMinnesota Historical Society Press, Borealis BooksMJH & Associates, LLC.Modern West MediaMohawk IndustriesMoody PublishersNAFSA: Association of International EducatorsNAPCO MediaNational Catholic RegisterNelleke Nix Studio Gallery PressNetGalleyNew England Historic Genealogical SocietyNew Harbinger PublicationsNew Islander Media Inc.Newgen KnowledgeWorksNewport Life MagazineNewsRxNorth American Veterinary CommunityNorthwestern University PressNova Publishers, Inc.Nova Science PublishersO, The Oprah Magazine/Hearst CorporationObsidian, Illinois State UniversityOhio UniversityOrion MagazineOur State MagazineOxford AmericanPaulist Press / HiddenSpring BooksPeachpit Press, a division of Pearson EducationPeachpit PublishingPendragon PressPenguin GroupPenguin Random HousePenton MediaPEOPLE magazine, Time Inc.Pharmacy & Healthcare Communications, LLCPilot VenturesPioneers PressPJ LibraPopEater.comPotomac Global MediaPractising Law Institute (PLI)Presbyterian Publishing CorporationPressque PublishingPrimavera EditorialPrinceton University PressProject Management InstituteProspect Park BooksPublic Library Association, division of American Library AssociationPublishers Total Sales ServicesPublishers WeeklyPublishing PerspectivesQuarto Publishing Group USARacemaker Press LLCRandom House Children’s BooksRandom House, Inc.RDS DentalRealSimpleReason MagazineRodale Inc.Rowan & Littlefield Publishing GroupSalem Press/Grey House PublishingScribner PublishingSELF MagazineShambhala PublicationsSimon & SchusterSmithsonian InstitutionSociety of American ArchivistsSouthern Foodways AllianceSouthern Living MagazineSpearhead Global Inc.Sports IllustratedSTC Craft, Abrams BooksSterling Publishing Co.Stony Brook UniversityStoryRobin BooksSynopsysTabletTanglewood Publishing, Inc.Taunton PressTax AnalystTechelet MediaTelos Press PublishingTen Speed PressTexas HighwaysThe American Journal of Managed CareThe American ProspectThe Army PressThe Art EconomistThe Christian Science Publishing SocietyThe Chronicle of Higher EducationThe Crown Publishing GroupThe Cunningham Dance FoundationThe First Church of Christ, ScientistThe Historic New Orleans CollectionThe Lisa Ekus GroupThe MIT PressThe National Underwriter CompanyThe SunriseGuideThe Upper Room – Discipleship Ministries of The United Methodist ChurchThe Wall Street JournalThe Washington PostThe Write FolksThis Old House MagazineTime Inc.Travel + LeisureTruthdigTSEHAI PublishersUNICEFUniversity of California PressUniversity of Chicago PressUniversity of Iowa PressUniversity of North Carolina Chapel HillUSGlass MagazineVeranda MagazineVerizon MediaVintage Espayol/KnopfWalter Foster & Walter Foster Jr.Warren Publishing & Pipevine PressWashington University in St. LouisWell-Trained Mind PressWest Lake PublishingWestEdWestminster John Knox PressWilliam H. SadlierWIRED and Ars TechnicaWND BooksWoman’s DayWorking Mother MediaWorld Wildlife FundYahoo!Yale Alumni MagazineYale EngineeringYale Office of Public Affairs and CommunicationsYale School of ManagementYale School of MedicineYale School of Public HealthYale University PressZaner-BloserZinio LLCZoetisZondervanVIETNAM
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Testimonials
2019 PRINT & DIGITAL MEDIA ALUMNI
“Having a week outside of the office immersed with other publishing professionals from around the world was an invaluable experience. It allowed for self-reflection, the time to fantasize on what is possible for the future of my business, and inspiration from the Yale School of Management faculty on different ways to think. This, coupled with the really energetic group of staff and students, made it a very memorable and rewarding experience.” – Justin Tarquinio, Associate Publisher, ELLE
"Thank you for presenting such a stimulating, thought-provoking, and enjoyable program. I came away with increased energy, ideas, and confidence for how to move my business forward (though, I definitely want to go back through all of my notes soon to prioritize all of the new ideas!). I also made some wonderful new friends and colleagues that I plan to keep in touch with." – Heather Chandler, Owner & Publisher, The SunriseGuide
2018 BOOK ALUMNI
"I found the YPC curriculum and speakers to be first rate and I returned home very energized with lots of new ideas for our business." – Simone Philogene, President of CCNM Press and CCNM Enterprises
"YPC opened me up to new ways of thinking about myself as a leader, gave insight into how my company operates, and helped me develop plans to grow our business in exciting ways–all in one week!" – Yolanda Scott, Associate Publisher and Editorial Director, Charlesbridge
"Brilliantly curated and suitably ahead of its time. I encountered as many vital new insights and ideas at YPC, as I did leaders and trailblazers from the world over." – Vidisha Biswas, Sales Director, Zed Books
BOOK SPEAKERS
“The Yale Publishing Course is a dynamic and hands-on leadership conference. From the beginning, I have seen the speakers and topics evolve with the current challenges facing the industry and participants leave with enthusiasm and knowledge that helps drive their businesses forward. I highly recommend the course as a unique development opportunity for publishing professionals.” – Kristy Melville, President and Publisher, Andrews McMeel Publishing
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Previous Testimonials
2017 PRINT AND DIGITAL MEDIA ALUMNI
“YPC helped me explore and learn new ways of applying innovative ideas and techniques under the direction of those who are renowned leaders and truly considered pioneers in the publishing sector. It was a unique experience that will certainly define my professional development in this dynamic field.” - Angelos Tzigkounakis, Editor in Chief, ek magazine
“The Yale Publishing Course is a "total experience" that continues long after you leave the classroom. Top-notch instruction from Yale School of Management faculty and luminaries from the publishing industry is only part of the tremendous value of the program. The course is so thoughtfully designed, participants get the maximum takeaway from every session. All my expectations were exceeded.” - Becky Rodia Schoenfeld, Managing Editor at ARRL
“I can't say enough about what an invaluable experience this was. It gave me a real opportunity to examine the future of our business and to develop key skills and strategies. It also reminded me of everything that I love about this business.” - Brent Allen, Associate Publisher, Hearst Corporation
"Upon completing the Yale Publishing Course, I was promoted to the head of my department within a year. The course exceeded all my expectations in imparting timely, relevant industry-insider information and in an idyllic collegial setting. The contacts I made there have proven invaluable and are now colleagues with whom I still call upon well after the program's completion." - Brenan Sharp, Deputy Design Director, ABA Journal
“This course was the perfect mix of academic theory and real-world case studies, with insights and perspectives that will help anyone become a more creative, innovative and effective leader in the 21st Century.” - Michael Grebb, Publisher, Access Intelligence
“Engaging, insightful, and honest -- YPC is a must for anyone trying to navigate the constantly shifting landscape of the media world.” - Ellis Jones, Editor in Chief, VICE Magazine
“What an incredible lineup of presenters and an equally impressive group of participants! YPC is truly a week of deep learning. Everything was well planned - from the speakers, to the choice of the topics, to the timing of each sessions. Five days of outstanding insight, incredible advice, and awesome connections. I met professionals from across the world whose contributions influenced my thinking and I have no doubt they'll become my network of support for years to come. I return to my country with new business ideas, a to-do list, and a renewed passion for publishing.” - Mary Ikoku, Editor in Chief, Working Moms Africa Magazine
“The Leadership in Magazine Publishing is a crash course and a master’s course all in one. An invaluable experience!” - Seth Dellon, Associate Publisher, Foreword Reviews
2017 BOOK ALUMNI
“A thoughtfully curated course, bringing together the best of publishing experience and management research and practice. Highly recommended.” - Alex Collins, Lift Education
“I would highly recommend the Yale School of Management’s Leadereship Strategies in Book Publishing for managers of all levels. From middle-management to presidents and publishers, everyone can learn from the combination of SOM professional instruction and in-the-trenches case studies from book publishers. Money well-spent!” - J. Molino, Publishers Weekly
“It was a marvelous and fantastic week, packed with lots of information, training, lessons, and tips. This course will enable you to see further than you did before in publishing, no matter where you are right now. I am delighted and grateful that I attended and can highly recommend it to everyone who love the publishing industry (and is getting into management).” - Nella Klopotek von Glowczewski, Klopotek North America, Exec VP UX Design & UI Development
2016 PRINT AND DIGITAL MEDIA ALUMNI
“The clear future of publishing is shaped on Yale Publishing Course.” – Adriano Pozaric, Editor in Chief - Turizam Info
“Having lectured at the Yale Publishing Course for more than five years now, I have seen time and time again just how transformative the experience has been for the students. Traveling much of the time, as I do, I've seen first hand how students from Seattle to Seoul, Buenos Aires to Berlin have applied what they learned in New Haven and fundamentally changed their careers for the better.” – Ed Nawotka, Bookselling and International News Editor, Publishers Weekly
“I had an incredible experience at the Yale Publishing Course! The lecturers gave me a ton of ideas from circulation strategy to advertising best practices to organizational management that I could bring home to my staff. I went home energized and excited to go back to work and make an even better magazine.” – Eliza Borné, Editor, The Oxford American Magazine
“Attending the Yale Publishing Course is like landing in a foreign country and finding that expat cafè where everyone speaks your language--you know that you're home. This was an intense, highly productive week that I'll always remember.” – Jeffrey Bauman, Managing Editor at Hearst Magazines
“I came back exhilarated. How wonderful to learn from and be surrounded by the best minds in this industry from all over the world as we grapple with our new business models in the wild wild west of digital marketing. The presentations are first rate and I took away many valuable insights.” – Rosanna Giacalone, Global Luxury Marketing and Business Development , La Vita E Bella Marketing
“Invaluable information, mind-boggling presentations and complete mental nourishment, acquired all in one place in just five fabulous days!” – Sandra Baksh, Editorial Director, Blue Magazine–Deep Blue Publications
2016 BOOK ALUMNI
“A fantastic meeting of minds that has left me brimming with ideas for making Lantana Publishing the best publishing company it can be.” – Alice Curry, Founder and Publisher at Lantana Publishing
“YPC is a wonderful opportunity to engage with, and learn from, talented and innovative publishers from all over the world. I left feeling inspired and excited to implement what I've learnt.” – Aviva Spector, Publishing Manager at Macmillan South Africa (Pty) Ltd
“Participating at YPC was a fantastic opportunity for me to meet great people from across the globe and across the trade. The instructors and sessions were informative, interactive and have enriched my knowledge of the industry. Thank you!” – Chrissy Heleine, National Account Manager at Random House
“YPC was an excellent course with excellent speakers. I would recommend it to veteran publishers as well as people who are new to the industry.” – Jennifer Harris, Vice President of Product Development, Zaner-Bloser
“I was fortunate to meet an incredibly eclectic group of publishing professional at YPC. I am so grateful that my supervisor nominated me to participate in the course. Nowhere have I met such a creative, intelligent, well-spoken, and diverse group of colleagues. It was a joy to share with and learn from them.” – Lindy Humphreys, Associate Publisher, Abrams Plus at ABRAMS
“The YPC was one of the single best experiences I could have done for my personal and professional growth. My career has forever been impacted by my time in the course.” – Sally Ekus, Literary Agent and Manager at The Lisa Ekus Group
2015 MAGAZINE ALUMNI
“What an incredible, truly immersive experience! Everything is planned just right - from the speakers themselves, to the pacing of the topics, to the timing of the sessions. In those five days, I got a career’s worth of excellent insight, advice, and amazing connections.” – Ann Taylor Pittman, Executive Editor of Food, Cooking Light
“I was amazed by the array of presenters and sessions during the course. They all presented a vast amount of knowledge and information, so much more than I imagined would be possible in a week. I am taking away two notebooks filled with everything I learned and will be bringing back to my magazine. Anyone who is serious about a future in magazine publishing should consider this course, whether they are with a small magazine or a big one, B2C or B2B. The information you gain can be applied to everyone.” – Ellen Rogers, Editor, Key Communications Inc., USGlass magazine
“The course was very inclusive of all what we could need in running magazines; from marketing aspects, sales, content, legal, and progressive thinking planning, with all the right set of speakers who are truly experts in the matter.” – Iman Ben Chaibah - Founder & Editor-in-chief, Sail Publishing & Sail Magazine
“As a small/midsized independent publisher, it was great to get out of my bubble and hear about what other publishers are doing. From this course I have come away with actionable ideas and a new network of friends in the industry.” – Jessica Shanken, Vice President of Business Development, M. Shanken Communications, Inc.
“The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place. The course provided a unique “look behind the curtain”. I am definitely walking away with so much new knowledge that I plan to put into action at my company.” – Michael Krans, Associate Publisher, Sales, Harper’s Bazaar
“The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.” – Michelle Herrera Mulligan, Editor-in-Chief, Cosmopolitan For Latinas
“The Yale Publishing Course exceeded my expectations. I was so inspired by the fellow attendees I met and the speakers I heard from. I’m an editor for a small non-profit organization, yet I found so many of the week’s lessons applicable to my own work.” – Sara Camp Arnold, Managing Editor, Southern Foodways Alliance
2015 BOOK ALUMNI
“YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the professors or the attendants.” – Alejandro Fernandez - General Manager - Spanish Association of University Presses
“I have enjoyed the most memorable week at the Yale Publishing Course. Every single session provided something of value to consider in the course of my daily activities as a publisher. It was truly a “delight” on many levels and I head back to my company with renewed enthusiasm for what I do and with many ideas on how to best tackle the various facets of my profession.”- Andrea Nattrass - Publisher - Pan Macmillan South Africa
“YPC enabled me to step back from the day-to-day and really think long term about my business. It encourages agile thinking and sharpens business management skills - providing tools to achieve strong leadership and help define clear direction for your future business. Highly recommended.” – Anne Landa,Vice President & Group Publisher, Walter Foster & Walter Foster Jr.
“This course is a must for anyone who is in a leadership position in the publishing world. The knowledge gained through an impressive array of presenters and an equally impressive group of participants was invaluable.” – Peg MacDonald, Director of Technical Assistance & Brokering Services, Capitol Region Education Council
“The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come. The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.” – Christie Henry, Editorial Director, University of Chicago Press
“YPC was like an idea storm! Session after session, I was blown away by the brilliant speakers and their vast experiences. I was inspired and challenged by so many incredible insights. The class was awesome. I thoroughly enjoyed making some really great connections! I would recommend this course to any publishing professional - no hesitations.” – Deborah Ahenkorah, Founder and Executive Director, Golden Baobab, African Bureau for Children’s Stories
“YPC exceeded my expectations, and I had high expectations. I wouldn’t have thought I could learn so much and be so inspired in one week. Everyone had so much vitality and optimism, and fed off the course and off each other. I’m sure great things will come out of this course, whether through new partnerships or through the implementation of new and creative strategies in our organizations and work. The best part of the course was getting out of our silos and learning from and sharing meals with professionals working in all sectors of the industry, from Wall Street bankers to digital innovators to designers, and from the most niche not-for-profits to the multi-nationals.” – Kate Hampton, Editor, Kwani Trust
2010-2014 MAGAZINE ALUMNI
“At Yale Publishing Course you will get overwhelmed at the beginning, deeply intrigued by the middle and absolutely satisfied by the end.” – André Petry, International Correspondent, Editora Abril, Brazil
“An overall great experience and opportunity to meet and get to know some of the brightest thinkers and professionals in the industry with lots of ideas exchanged.” – Adam Inglis, Digital Content Coordinator, Ausmed Education, Australia
“The course has really changed so much for me – the way I look at every story and every page has changed in ways big and small. It really was the best thing I have ever done in my career.” – Brodee Myers-Cooke , Editor-in-Chief, Australian Good Taste, Austrailia
“I’ve attended dozens of professional courses in the past, but the Yale Publishing Course was by far the most valuable and well managed I’ve ever experienced. I would definitely return again.” – Bruce Helander, Editor-in-Chief, The Art Economist, USA
“Hearing such accomplished professionals speak was an incredible experience and I walked away from the experience not just inspired, but also armed with ideas and new strategies to build my magazine brand. The experience of interacting with the other attendees, however, was just as valuable – there was a real sense of community and I loved being able to meet other publishers from across the globe.” – Catherine Neville, Publisher & Editor, FEAST, Lee Enterprises, USA
“To experience the Yale Publishing course is to learn from experts in the industry. One is inspired by what actually happens in the outside world of publishing. Each time we operate the new media platforms, we realize that the tasks involved to make all these possible are impressively herculean. Now, we can say, we know who is behind all these progressive measures.” – Christine Martine Dayrit, Travel Journalist, The Philippine Star, Philippines
“The Yale Publishing Course is amazing, and its scope is comprehensive. Topics were carefully selected to address key contemporary issues and opportunities within the publishing industry. Practical solutions were presented, ideas were sparked, and the credibility and expertise of the speakers was exemplary.” – Debbie Johnson, Managing Director, Leadership and Adult Publishing, LifeWay Christian Resources, USA
“In the days after completing the course, I already felt the new knowledge I gained informing decisions I made at work. I feel like I know where the industry is going – and even better – what steps my magazines needs to take next to prepare for it.” – Emily Parsons, Managing Editor, The American Prospect, USA
“A one of a kind cutting-edge experience; the #YPC2012!” – Hala Al Gergawi, Managing Editor, AnaZahra.com, Abu Dhabi Media Company, United Arab Emirates
“The Yale Publishing Course is a transformative experience. I had the opportunity to not only listen to leaders in their field, but to talk with them one-on-on as well. I met peers from around the world who influenced my thinking and have become a network of support and talent that I will tap for years to come. I return to my magazine with concrete new business ideas, a to-do list that’s a mile long, and a renewed passion for publishing.” – Jennifer Owens, Editorial Director, Working Mother, Bonnier Working Mother Media, USA
“The course was invaluable, giving me dedicated time to step back from my day-to-day work realities and take a more strategic and innovative view of the future of publishing; the networking opportunities were fantastic with many new friendships formed. It was great meeting like-minded publishing professionals from all over the world and sharing experiences, challenges and business dilemmas or solutions as a collective. I returned feeling enriched and empowered.” – Jennifer Heeger - Editor of Siyasiza and SiyaOnline First National Bank, South Africa
“The Yale Publishing Course gave me an opportunity to put my day-to-day duties aside, and study the magazine industry as a whole—where it is today, and where it’s going. I came back to work on Monday eager to share what I’d learned with my colleagues, and to help my publication move forward.” – Julia Edelstein, Associate Editor, Real Simple, Time, Inc., USA
“The Yale Publishing Course was informational, affirming, and re-invigorating. A fantastic week!” – Karen Rodriguez, Regional Vice President, Morris Media Network, USA
“It was an extraordinary experience. The speakers and the students gave me a very in depth insight of what is happening in the magazine industry all over the world.” – Maria Daza, Dean, School of Journalism, Universidad del Desarrollo, Chile
“The wide experience this course taught me was enough to start my own successful publishing agency that comes from a solid background.” – Mohamed Al Matroushi, Owner, Al Takhayul Publisher and Distributor, United Arab Emirates
“I found that having the opportunity to reflect on the future of publishing at the Yale Publishing Course, surrounded by accomplished colleagues of all ages, perspectives, and nationalities, was an incredible experience. Networking was definitely a big part of the experience, and in that regard I feel quite satisfied: I left New Haven with new friends and lifetime contacts.” – Odette Rodríguez, Content and Media Coordinator, Puerto Rico at Universia, Puerto Rico
“A great combination of speakers with successful experience in large and small publishing houses, with different business models. This gives a three-dimensional picture of the market of the publishing business. Very good mix of strategic issues and discussions of specific issues in details. Brilliant level of presentation skills of speakers.” – Olena Lobova, Director, Perekhid Publishing House, Ukraine
“An in depth practical experience for editors worldwide, a fantastic way of sharing learning and everyday problems, and a way to connect with publishers from all over the world. This is the real thing, not for beginners.” – Roberto Schiattino, Editor-in-Chief, ACCESS, Chile
“Attending the Yale Publishing Course was a singular experience. For me, [it was] quite life changing. Imagine being in a room with some of the greatest minds in the media industry today - and you get to pick their brain, listen to their vision and make them contacts? You cannot put a price on this kind of experience.” – Samantha Page, Editor, O, The Oprah Magazine South Africa, Associated Hearst, South Africa
“The Yale Publishing Course is inspiring, thought-provoking, and truly transformational. I returned to the office more energized than ever before and couldn’t wait to start sharing new ideas. Every media company should consider sending a representative to soak in the conversation about critical issues facing the publishing industry today and into the future.” – Sarah Spagnolo, Digital Projects Editor, Travel+Leisure, USA
“YPC provided me with insight and information that I wouldn’t ordinarily be privy to – consumer marketing, editorial brand challenges, monetization of a brand from the editorial perspective, visual thinking and much, much more.” – Stefanie Rapp, Associate Publisher, Hearst Magazines, USA
“This is the most up to date course I have ever attended. The speakers really know the industry and the issues it faces. This is why I go back to Greece armed with great insight and valuable advice.” – Stella Rapti, Editor-in-Chief, Attica Media Publications S.A., Greece
“Worth every cent of my own money. Yes, I paid for this course myself and the 10,000 miles of air travel is worth it!” – Thomas Chong, Author and Founder, Centre for Social Innovation, Singapore
“The Yale Publishing Course is an essential program for anyone currently in the magazine business. Whether they be a seasoned publisher or a first time editor, the breadth of content delivered checks every box and provides all the ammunition a media professional needs in the present climate. The speakers were world-class and really produced the ‘wow’ factor that you look for. The networking and one-to-one interaction with other magazine professionals and industry leaders were unrivaled.” – Ty Francis, Publisher, Corporate Secretary Magazine, Cross Border, USA
“Cutting edge, smart, relevant, prophetic. The access to the top media talent was unparalleled, and the scope and depth of the students from 21 countries added the important global perspective every step of the way. If you want context, contact and content for all things magazine publishing, the Yale Publishing Course is essential. Utterly inspiring, to both sides of the masthead.” – Valerie Cruice, Special Projects Editor, Luxe Interiors+Design, Sandow Media
2010-2014 BOOK ALUMNI
“I have been in book publishing a very long time, and have attended dozens if not hundreds of seminars, events, and book fairs. The benefits from attending the Yale Publishing Course stand in an entirely different category, far above anything else available.” – Ann Arnow, Executive Vice President, Bridge Publications, Inc., USA
“Getting publishers from all over the world in one room for an intensive one-week course in Publishing was a unique experience and very useful. Getting people’s different perspectives, both the speakers and my colleagues gave me a new approach which I can take back with me. I highly recommend.” – Alexandra Columbus, Director of Acquisitions, Nova Science Publishers, Inc., USA
“It validated what we were doing, taught what we weren’t and inspired to explore more. And of course it was a diverse class to meet and make friends with.” – Atiya Zaidi, Publisher, Ratna Sagar P. Ltd., New Delhi, India
“To refer to a famous book title: If you are a publisher, this certainly is one of the courses to attend before you die.” – Armin Sinnwell, Publisher, wissenmedia/Bertelsmann, Germany
“A wonderful opportunity to learn from some of the best minds in publishing while sharing ideas with peers across the globe. The week was an intense, provocative and intelligent exploration of contemporary issues affecting all parts of the publishing business.” – Benjamin James, Publisher, Macmillan Publishers, Victoria, Australia
“The Yale Publishing Course was an intense helicopter flight over the international publishing landscape. The course offered splendid views of what is going on in publishing all over the world. It broadened my view on publishing and deepened my insight in a lot of relevant topics.” – Eline Crijns, Publisher, Boom uitgevers, The Netherlands
“Being able to discuss challenges and opportunities with international colleagues was extremely valuable and inspiring – and the discussion will continue! The presenters were inspiring. Attending the Course should be a top priority for each and every publishing professional around the world.” – Fredrik Rahka, Publishing Manager, Otava Publishing Company Ltd., Finland
“A most exciting and intense week! It gave me the opportunity to reflect on some of the things we are doing now and those that are still in the pipeline. The excellent mix of speakers and students from diverse national and publishing backgrounds provided a very unique perspective on issues we are all facing.” – Gbenro Adegbola, Managing Director, Evans Publishers Nigeria Ltd., Ibadan, Nigeria
“My week at Yale was an intensely stimulating experience, and one that I am sure will shape the way that I do my job in the months and years ahead.” – George Walkley, Head of Digital, Hachette UK, United Kingdom
“The course allowed me to see in a new way that I am part of an industry that has both documented and shaped cultures across the globe. I am energized to seize this time of upheaval to find new ways to keep our industry relevant and vital. I also left with concrete tools to bring back to my team. More importantly, I leave the course knowing that I am better prepared to lead my company through necessary transformation.” – Janet Barnes, Director of Publishing, Bentley Publishers, USA
“The Yale Publishing Course was the best professional development experience I have had in my two decade career. The speakers were intelligent and engaging, staff were extremely organized and professional, and fellow participants were diverse, smart, and enjoyable. Best week I have ever spent away from the office.” – Jeffrey Felice, Chief Operating Officer, Logical Operations, USA
“A spectacular course. It was the single richest week of my professional career – filled with informative, engaging speakers, new publishing colleagues and friends, and incredibly thought-provoking ideas. Throughout the rich, balanced, jam-packed week, I kept pinching myself that I was fortunate enough to attend.” – Jen McLaughlin, Publisher’s Agent, First Church of Christ, Scientist, USA
“The Yale Publishing Course brings together a refreshing blend of diverse professionals from around the world, each bringing valuable insight to add to that of the fabulous faculty. I enjoyed the whole experience immensely and am coming away with an enlarged and better view of the future of publishing.” – Jessica Wong, Associate Editor, Howard Books, Simon & Schuster, USA
“The Yale Publishing Course was a good way to quickly and dynamically immerse oneself in the latest issues facing the industry by hearing from and sharing with others in the trenches.” – Kate Brown, Chief Operating Officer, Yale University Press, USA
“The best publishing program of its kind in the United States: ever evolving, ever new.” – Kevin DiCamillo, Freelance Editor, USA
“A very special week. The speakers, the Yale team, and my colleagues were perfect. It was really good to learn directly from some of the top marketing experts about future trends for the publishing industry.” – Marcos Simas, Editor, Christianity Today Brazil, Niteroi, Brazil
“Conferences are always a crap-shoot: How will the food be? The meeting room? Will we be exhausted? Will it be well organized? I’m pleased to say that the Publishing Course went off like a dream. I learned so much, and made great friends at the same time.” – Mary Choteborsky, Publishing Manager, Editor, Crown Archetype, Crown Business, Crown Forum, Harmony Books, USA
“The Yale Publishing Course helped me see the connections between the history of publishing and its future, providing me with the tools not only to successfully manage my business but also to play a role in the larger publishing community.” – Martin Burton, Founder & President, London Town Press, USA
“My time at YPC has already proven valuable…It really was a terrifically enriching experience and I am grateful for the opportunity to have participated.” – Michael Szczerban, Editor, Simon & Schuster, USA
“YPC provided me with a new and broader perspective on the business of publishing. Now that I have taken it I have a much better understanding of the challenges my colleagues in different departments face and believe I will be able to work with them in new ways to achieve our common goals. Most importantly, I learned valuable new ways to evaluate challenges and plan solutions.” – Melanie Falick, Publishing Director, STC Craft, Abrams Books, USA
“I came to search for answers to a specific question in mind, when I left my mind was full with the promise of a good possibility of reaching my goal.” – Nelleke Nix, Director & Owner, Nelleke Nix Studio Gallery Press Inc., USA
“My head is still full of ideas and inspiration after the Yale Publishing Course. I have already told many people about it and it’s not even a week since I was there! A lot of our new strategy has been validated and I’ve been given renewed vigor to push on; but many new ideas were presented, which I’m sure we can incorporate into the plan. The faculty presented a great mix of theory, experience and inspiration and in the fellow participants I met not only a number of useful contacts, but also, I’m sure, friends.” – Nicki Howard, Deputy Publisher, Gill & Macmillan, Ireland
“My week at the Yale Publishing Course re-energized me. It may be “anxious enthusiasm” I have now for the future of book publishing, but enthusiasm it is! I learned so much from not only the top leaders in the business but also from my peers in the course, with whom I shared problems, ideas, goals, and an excellent esprit de corps!” – Pam McClanahan, Director, Minnesota Historical Society Press, Borealis Books, USA
“Incredible. It was a wonderful time. Here, we could not only learn, study and think our business, but also meet people and make friendships that will last a lifetime.” – Rachel Agavino Dias, Subeditor, Editora Sextante, Brazil
“YPC was a great experience for me. I am truly enlightened by this one week course. I only wish that it would be longer and more in-depth. I come from the service industry that works with Publishers and this course has opened my eyes to key issues that publishers have to deal with. I am glad I took this course.” – Ramnik Singh, Account Manager, Q2ABillSmith, UK
“Operating a small press from Portland, OR, I have often felt on the periphery of the publishing industry. YPC gave me the tools to better understand and participate in the larger publishing community. This will no doubt equate to increased revenues!” – Rhonda Hughes, Publisher, Hawthorne Books, USA
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In the News
“Yale Publishing Course to Explore Leadership in Times of Change,” Publishing Executive
“VICE’s Ellis Jones Wins ASME Yale Publishing Course Scholarship,” ASME
“Saveur’s Founding Editor Says Magazines’ Strong Brands Are Their Saving Grace,” Publishing Executive
“Yale Publishing Course Moves to Yale SOM,” Yale School of Management
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“Yale Publishing Course Partners with Yale School of Management,” Publishers Weekly
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“The Yale Publishing Course Joins the Yale School of Management,” Independent Publisher
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“Managing the Madness: Three Insights from Yale SOM Faculty to Help You Navigate an Industry in Flux," Yale School of Management
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“A Behind the Scenes Look at the Yale Publishing Course," Folio:
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Agenda 2019
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Print and Digital Media
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Book Publishing