Yale School of Management

Fei Shen ’18

MBAPost-MBA Position: Associate, McKinsey

I’ve really benefited from organizational behavior classes that focus on skills like effective team building. During my internship at L’Oreal, I was assigned a project to help the company gain a better understanding of young consumers born after 1995. We conducted a lot of interviews with people in this age group to learn their customer behaviors. It wasn’t always easy to connect with them. But in my classes, I learned that in order to build trust, I first need to reveal a little about myself. So, I would start by being very open and sharing stories about myself when I was their age. I always worked to stay open-minded, listening to them, and it helped bridge the age gap. Ultimately, we put together a report that’s going to be very beneficial for L’Oreal in conducting future social marketing activities for these young consumers.

I think Yale SOM’s greatest strength is that it’s truly a global business school. I don’t feel like I’m only receiving an education in the U.S., because I get so many opportunities to work with students from business schools around the world though the Global Network for Advanced Management. I attended the Global Network Week at Technion-Israel Institute of Technology. I learned a lot and I formed friendships with students from other schools. Some of my Global Network friends helped me organize the Yale Integrated Case Competition last year.

I’ve been part of the Social Impact Consulting Club. We partner with organization in New Haven to provide pro bono consulting and to help us learn more about New Haven. We recently partnered with the Artspace arts organization last semester. I’m passionate about the intersection of art and business. We helped them navigate various  customer relationship management issues and establish a succession plan. In classes, we learn all these great frameworks to solve problems, and this project gave me the opportunity to actually apply them in practice.

Interviewed on November 2, 2017

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