Yale School of Management

Posts by Yale-Ipsos Think Tank

Elevating Consumer Insights Within Your Organization: A Case Study

By: Emily Ludington August 13, 2020
chalk boxes on a black background that get taller from left to right with 3 arrows of differing colors to indicate growth upwards

Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...

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