Yale School of Management

Posts by Speakers

What Makes A Global Brand ‘Best?’

By: Karen Guzman March 5, 2015

Global brand consultancy firm Interbrand publishes its hallmark Best Global Brands report every fall. The report, which is entering its 16th year, influences CEOs and other business leaders around the world, according to Elyse Burack, an Interbrand senior strategy consultant. “The report is very important to us,” Burack said. “It’s in our company’s DNA.”

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Former WTO Head Pascal Lamy on the New World of Trade

By: Ben Mattison February 26, 2015

Trade creates growth by creating efficiencies and increasing the range of available goods and services, former World Trade Organization chief Pascal Lamy told students on February 13. But that growth is accompanied by wrenching economic shifts that must be mitigated domestically by social welfare, education, and other programs.

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