Yale School of Management

Posts by Marketing Leadership

Art & Science in Pursuit of Insights: Yale Customer Insights Conference 2019

May 22, 2019
2019 Yale Customer Insights Conference

OFFICIAL CONFERENCE SUMMARY PRESENTED BY: Leaders from some of the largest CPG, media, and technology companies shared learnings that are shaping the future role of insights and marketing at the fourteenth annual Yale Center for Customer Insights Conference. Some of the key...

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4 Essential Insights from the 2016 Yale Customer Insights Conference

June 10, 2016
Hallway at Yale SOM

Official Conference Summary Presented By Ravi Dhar, Professor of Marketing at the Yale School of Management, opened this year’s Customer Insights Conference with brief historical reflection. At the first conference, in 2005, Facebook—or, more accurately, The Facebook— had one...

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Staying Relevant Among Millennials: Anne Hubert at the 2015 Customer Insights Conference

By: Robyn Tse June 9, 2015
Anne Hubert

Millennials: they are selfish, narcissistic, lazy, entitled, and permanently attached to their phones. If they’re not tweeting the latest inconsequential life update, then they’re posting a continuous stream of selfies. They expect instant gratification and are baffled when they don’t...

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