Tell me about your new role as Executive in Residence. I know you’ve been getting involved in Ravi Dhar’s CMO class and also hosting some weekly lunches with students. What’s it like to be back in a university environment? I got acquainted with SOM because Ravi invited me to speak at his...

OFFICIAL CONFERENCE SUMMARY PRESENTED BY: Leaders from some of the largest CPG, media, and technology companies shared learnings that are shaping the future role of insights and marketing at the fourteenth annual Yale Center for Customer Insights Conference. Some of the key...

Official Conference Summary Presented By Ravi Dhar, Professor of Marketing at the Yale School of Management, opened this year’s Customer Insights Conference with brief historical reflection. At the first conference, in 2005, Facebook—or, more accurately, The Facebook— had one...

Millennials: they are selfish, narcissistic, lazy, entitled, and permanently attached to their phones. If they’re not tweeting the latest inconsequential life update, then they’re posting a continuous stream of selfies. They expect instant gratification and are baffled when they don’t...