As universities around the country transitioned to virtual learning in mid-March in response to the global COVID-19 pandemic, Yale School of Management Marketing Professor Ravi Dhar wrestled with a formidable challenge: how to recreate the experience of intimate classroom discussions with Chief...

Brand extensions are a common way companies seek to increase sales in new product categories, whether it be yoga apparel company Lululemon launching a skincare line or premium fitness center Equinox branching out into hotels. When contemplating brand extensions marketers think a lot about parent...

The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing.  The goal of the conference is to foster an environment to promote...

“The fundamental question of what motivates people to perform has preoccupied academics for centuries,” writes Ravi Dhar, a professor at Yale SOM, in a forthcoming article in the Journal of the Association for Consumer Research. Together with professors Uzma Khan of the University of Miami...