Yale School of Management

Posts by Interview

Q&A: Facundo Garreton, Argentine Congress Member & Serial Entrepreneur

By: Belinda Lei December 4, 2017
Facundo Garreton

Facundo Garreton has always known one thing – success comes from believing in your dreams. This belief led him to where he is today: a Yale World Greenberg World Fellow, a member of the Argentine Congress, a founder of Latin America’s largest online brokerage, and the director of a social...

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The Value of Transgression

October 27, 2014

A few ways that Ross Martin has broken convention: while working for MTV, his team was the first to simulcast TV shows on the web and to go tapeless in 2004. Though he studied poetry in graduate school, on October 15th Martin became the EVP of Marketing Strategy and Engagement at Viacom. And he wore lime green Nikes with a dark jacket, dark slacks, and a periwinkle collared shirt when he spoke at Yale CCI’s Colloquium on Marketing Leadership. “I do get to wear sneakers at my job,” he noted.

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Space for Imagination: How Google’s Ben Jones Views Marketing

May 6, 2014

Ben Jones almost drowned when he was a toddler, not because of any sudden accident, but because he wanted to swim with his siblings. He walked down the bank of a pond until the water engulfed his head, then he sat down. “I think that kind of willful curiosity at the expense of personal safety has worked for me,” says Jones.

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Visa’s Alex Craddock on the Future Consumer, the Power of Observing, and Why He Tweets

May 6, 2014

The convergence of physical, digital, and social commerce is giving consumers radically new expectations of the marketplace. They want these three worlds integrated into a seamless experience. “We used to talk about this as the future,” Alex Craddock, Senior Vice President of North America Marketing at Visa Inc., told YCCI in a recent interview. “But that future is here, now.”

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An Interview with Interbrand: CEO Josh Feldmeth on Good Marketing, Good Advice, and Great Jobs

April 25, 2014

Josh Feldmeth is “fundamentally in love” with the work that he does. He remembers the moment that it clicked, sitting in a dark room as a management consultant and taking part, for one hour, on a teleconference with an outside branding advisor. “I thought, ‘This is the richest conversation I’ve had all year.’ I was instantly dissatisfied with my job and I knew that I needed to change.”

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IBM’s Erick Brethenoux on Getting Smart, Not Creepy, With Data

April 25, 2014

Erick Brethenoux is the Director of Business Analytics & Decision Management Strategy at IBM, an enviable position for anybody interested in the collection and application of data. He spoke with YCCI recently about the insights that companies can gain from a careful look at information, along with the personal insights he’s gained from the words of his dissertation adviser and his role as a parent.

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An interview with Linda Schupack, EVP of Marketing at AMC Networks

March 11, 2014

Recent TV hits such as Mad Men, Breaking Bad and The Walking Dead have propelled AMC into the limelight. A driving force behind that success is AMC's Chief Marketing Officer, Linda Schupack.  She recently spent a few moments with YCCI to talk about how she started, what inspires her, and how she defines an insight.

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