A few ways that Ross Martin has broken convention: while working for MTV, his team was the first to simulcast TV shows on the web and to go tapeless in 2004. Though he studied poetry in graduate school, on October 15th Martin became the EVP of Marketing Strategy and Engagement at Viacom. And he wore lime green Nikes with a dark jacket, dark slacks, and a periwinkle collared shirt when he spoke at Yale CCI’s Colloquium on Marketing Leadership. “I do get to wear sneakers at my job,” he noted.
Continue reading “The Value of Transgression”