OFFICIAL CONFERENCE SUMMARY PRESENTED BY: Bold visions from some of the top brands in CPG, tech, social media, and academia were exchanged at the thirteenth annual Yale Customer Insights Conference. Though a wide range of industries and functions were represented on stage, a common...

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Official Conference Summary Presented By Ravi Dhar, Professor of Marketing at the Yale School of Management, opened this year’s Customer Insights Conference with brief historical reflection. At the first conference, in 2005, Facebook—or, more accurately, The Facebook— had one...

Continue reading “4 Essential Insights from the 2016 Yale Customer Insights Conference”

On May 9+10 a total of 22 speakers and a crowd of nearly 200 convened at the 2014 Yale Customer Insights Conference, advancing frontier perspectives from academia and professional experience, from global and national companies, from the joined but distinct realms of analysis and marketing. Continue reading “Two Days, Many Insights”

A major theme dominated at YCCI's recent conference - we are welcoming a new era of marketing with people at the core. As consumers gain voice in an interconnected globe, the marketers of tomorrow have to learn to think in an integrated way about engaging consumers wherever they may...

Continue reading “Engaging Consumers in a Complex World - Conference Recap”