Yale School of Management

Posts by Big Data

IBM’s Erick Brethenoux on Getting Smart, Not Creepy, With Data

April 25, 2014
Erick Brethenoux is the Director of Business Analytics & Decision Management Strategy at IBM, an enviable position for anybody interested in the collection and application of data. He spoke with YCCI recently about the insights that companies can gain from a careful look at information, along with the personal insights he’s gained from the words of his dissertation adviser and his role as a parent. Continue reading “IBM’s Erick Brethenoux on Getting Smart, Not Creepy, With Data”