Since 2018, the premium beer category has exhibited sustained growth, despite recent declines in overall U.S. beer sales, stiff competition from local craft breweries, and the debut of alcoholic seltzers, which were growing triple digits in the years leading up to the pandemic. In such a...

Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...

The COVID-19 pandemic has rapidly shifted consumer attitudes and beliefs in many domains and will likely have sustained impact on consumer behavior going forward. One such domain is that of transportation – how consumers feel and think about different modes of transportation. A major challenge...

Background On March 27, 2020, as the COVID-19 virus continued to wreak havoc on the U.S. economy, President Trump signed into law what is believed to be the largest economic stimulus package in U.S. history.[1] In addition to authorizing spending across a wide range of initiatives, the...