Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...

The COVID-19 pandemic has rapidly shifted consumer attitudes and beliefs in many domains and will likely have sustained impact on consumer behavior going forward. One such domain is that of transportation – how consumers feel and think about different modes of transportation. A major challenge...

Background On March 27, 2020, as the COVID-19 virus continued to wreak havoc on the U.S. economy, President Trump signed into law what is believed to be the largest economic stimulus package in U.S. history.[1] In addition to authorizing spending across a wide range of initiatives, the...

Today, almost anything is available by subscription: groceries, pet toys, snacks, clothing, beauty products, cocktails, wine, stationery, toiletries, socks. It’s a trend built on convenience, and a financially promising one, too: the subscription e-commerce market has grown more than 100...