Yale School of Management

Posts by Behavioral Science

Elevating Consumer Insights Within Your Organization: A Case Study

By: Emily Ludington August 13, 2020
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Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...

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Analytics & Insights: Experiential Learning Through Discovery

May 8, 2020
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Experiential learning has gained popularity among business schools nationwide, with many programs focusing on a consultancy-like model where students apply their knowledge to a business challenge at a firm with some light guidance from faculty. This approach often leads to one of two...

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