Yale School of Management

Posts by Behavioral Science

Winning Consumers at the Mailbox: How Brands Can Create Unforgettable Delivery Experiences

December 28, 2020
woman in yellow shirt opening a package with surprise

Consumers are more likely than ever to purchase and receive items without visiting a physical store. Instead, many will shop online, accelerating the rapid growth of e-commerce post-COVID-19. Recent reports suggest that 37% of consumers planned to shop online more than last year.[1] But with...

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Elevating Consumer Insights Within Your Organization: A Case Study

By: Emily Ludington August 13, 2020
chalk boxes on a black background that get taller from left to right with 3 arrows of differing colors to indicate growth upwards

Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...

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Analytics & Insights: Experiential Learning Through Discovery

May 8, 2020
woman writing on glass

Experiential learning has gained popularity among business schools nationwide, with many programs focusing on a consultancy-like model where students apply their knowledge to a business challenge at a firm with some light guidance from faculty. This approach often leads to one of two...

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