Each spring, the Yale ICF hosts the Lynne & Andrew Redleaf Foundation Graduate Student Conference (formerly the Whitebox Advisors Graduate Student Conference). The conference is organized and run by Yale PhD students selected by a committee of Yale faculty members, including Professor Nicholas...
The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing. The goal of the conference is to foster an environment to promote...
The six students are current PhD students:
Chen Wang, Yale School of Management (Finance)
Kevin Zhao, Yale School of Management (Finance)
Natalie Zhu, Yale School of Management (Finance)
Minju Han, Yale School of Management (Marketing)
Joao Valente, Yale University...
The fall of 2018 saw the publication of the “Handbook of Behavioral Economics,” a landmark volume that summarizes three decades of intensive effort to improve our understanding of the economy through psychologically-realistic frameworks. The volume contains two chapters by SOM finance...
Attention behavioral finance, economics and marketing PhD students! The call for papers is now open for the 15th annual Whitebox Advisors Graduate Student Conference. Click here for the call for papers and submit your paper by March 8th.
You can also register to attend the conference on...
You’re running late to an important meeting. You rush out to an early-morning curb and see a nearby cab from a company that you don’t recognize. Two blocks down, another cab idles; it’s from a company you know quite well. So which one do you choose? The first cab is the smarter choice...
Better Marketing with Behavioral Economics
There is attractive simplicity to the notion that consumers choose what they want. It makes the work of marketers relatively straightforward: give the right people the right information and they’ll synthesize it, weigh their various interests, and...
The last time you bought a pound of ground beef, you sacrificed more than just a few dollars out of your wallet. You also surrendered your ability to use those few dollars towards any other purchases, from a cup of coffee, to a newspaper, to a tiny fraction of a new BMW. Economists call these sacrifices “opportunity costs”.
Consider the following two questions:
1 – How ferocious is a badger on a 10-point scale?
2 – How much does a badger weigh?
Numeric judgments of a badger’s ferocity clearly depend on the animals with which a badger is being compared (which could range from a baby bunny to the...
First purchases dramatically increase the likelihood of second purchases. Recent research out of YCCI reveals the psychological underpinnings of this effect, offering marketers a new avenue for influencing consumer decisions.
The last time you bought a pound of ground beef, you sacrificed more than just a few dollars out of your wallet. You also surrendered your ability to use those few dollars towards any other purchases, from a cup of coffee, to a newspaper, to a tiny fraction of a new BMW. Economists call these sacrifices “
First purchases dramatically increase the likelihood of second purchases. Recent research out of YCCI reveals the psychological underpinnings of this effect, offering marketers a new avenue for influencing consumer decisions.