Dick Wittink Publishes First Issue of Journal of Marketing Research

The first issue of the Journal of Marketing Research (JMR) under the editorship of Professor Dick Wittink has been published. Wittink began his three-year editorial appointment with the journal in July 2003. The theme of his editorial in the issue, released in February, is the "2 P's."

The Journal of Marketing Research is a quarterly, peer-reviewed journal published by the American Marketing Association. It is known as the authoritative publication for academics and practitioners of marketing research.