Christopher Lovelock Organizes Services Research Conference in Singapore

Christopher Lovelock helped to organize a services research conference in Singapore that was co-sponsored by the American Marketing Association and hosted by the National University of Singapore. The conference attracted participants from 22 countries. Lovelock delivered the plenary address on “Future Directions for Service Management.” While in Singapore, he was interviewed by The Business Times and appeared on the prime time morning TV show of Channel News Asia where he discussed the characteristics needed by Asian cities to perform successfully as international services hubs.